Beyond PR

JUNE 30, 2016

Given the potential revenue derived from this market, and the research that shows Gen Z will be even more powerful and larger than Millennials, the question in any marketing and PR pro’s mind shouldn’t be “Should I reach young adults?” Broadcast: Increased Collaboration Between Campus and Local Media. The college newspaper.

Radio 69

Radio Newspapers Print Media 69

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Today, she shares her knowledge on the influencer marketing landscape on Twitter. He has spoken at several events, including TEDx , South by Southwest and Direct Marketing Association.

Twitter 77

Twitter Radio Social Media Print 77

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. I get too many emails from PR people that have nothing to do with our market. Any pet peeves with PR people?

Meeting 59

Meeting Automotive Transportation Newspapers 59

The Stalwart Blog

FEBRUARY 9, 2017

Ratings are falling across the board for local news as audiences turn toward social media to learn about breaking stories. This drop was due entirely to print circulation, which declined by 9 percent, while digital circulation increased by 2 percent. In return, companies could see an even better return on their marketing investment.

Television 60

Television Local Print System 60

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. If caught in a lie to a journalist, particularly about numbers – market share, sales, downloads, or dates – the story will never see the light of day, or a nasty piece may result. But beware the negative consequences.

Agency 136

Agency Pitching Construction Print 136

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. I marveled at how beautifully the day was starting out.

Communications 105

Communications Community Crisis Film 105

OnePitch

SEPTEMBER 8, 2022

One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. And, we helped educate women like me about the important signs and symptoms of cancer. This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Reprinted with the permission of Joe Pulizzi and Robert Rose in association with McGraw-Hill Education.

Marketing 53

Marketing Enterprise Print Film 53

Mora Communications

OCTOBER 2, 2017

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone. Effective PR is effective storytelling.

Television 40

Television Print Radio Newspapers 40

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. I marveled at how beautifully the day was starting out.

Communications 81

Communications Community Crisis Film 81

Maxim Behar

JANUARY 3, 2021

The book now is on sale by Simon & Schuster in all Barnes & Noble book stores across the US, in practice, all Universities have in their libraries, many of them included it in their educational programs. What was the most challenging aspect of writing this book? How many books have you written so far?

Local 52

Local Writing Social Media Interviews 52

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s taken me 10 days to work through the 300+ page deck.

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. It’s why much of the local and regional media is on its knees. Their market dominance has led to media becoming weaponised. Digital news is a commodity business.

Social Media 73

Social Media Print Study Advertising 73

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 92

Marketing Local Crisis Management Internal 92

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So

Media Relations 40

Media Relations Media Journalism Print 40

ZudePR

SEPTEMBER 8, 2015

Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. But latterly, after finishing my education, getting a job/mortgage/pension/kids I’d gotten out of the habit. Print them off. Then move on.

Blogging 75

Blogging Print System Sports 75

Waxing UnLyrical

JUNE 2, 2011

But Shonali’s kindness in educating me not only helped move us along to make the decision to terminate the first PR pro (who was given a last chance, btw), but has helped the relationship and chances of success with the new one. C: Local and national media. [Ed: Howie, you know I'll do anything for a cookie.].

How To 76

How To Pitching Local Interviews 76

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. 5) Clowning around at Walter Reed.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

wiredPRworks

SEPTEMBER 11, 2018

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pant suit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. I marveled at how beautifully the day was starting out.

Communications 40

Communications Community Crisis Film 40

MaccaPR

AUGUST 26, 2015

Levi Strauss transforms its archived content through robust online channels, which include: A dedicated "Our Story" section on its website complete with historic photos, a heritage timeline, and resources for educators on the invention of blue jeans, and. So, where can PR and marketing staff get started in telling their brand’s story?

Corporate 48

Corporate Examples Storytelling Brand 48

wiredPRworks

SEPTEMBER 11, 2016

Today, I'm posting an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations, and communications from my perspective as an education communicator. Producing a letter took time to write, print or copy and mail. I marveled at how beautifully the day was starting out.

Community 40

Community Writing Education Film 40

Contently - Strategy

AUGUST 22, 2019

If you’re a content marketer at a financial institution, you’ve been asked to fulfill a particularly bright promise: not only do you need to establish a trusting relationship with your audience, but you need to develop a voice entertaining enough to make your bank stand out. MD Financial’s Medical School Cost Calculator.

Banking 111

Banking Content Marketing Examples Industry 111

Mark My Words

APRIL 26, 2022

Indeed, who could expect anything more from Mason, the straight-talking grammar school-educated ‘proud Yorkshireman’ from a working class background whose Cambridge friends humorously called him ‘basically a 50-year-old man since he was a student’? But he will need a more expensive suit and haircut.’

Radio 60

Radio Local Meeting Journalism 60

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Another interesting number in the earning presentation is the total addressable market (TAM).

Software 119

Software Case Study Advertising Advertising 119

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Charting your own course and sticking to it and changing only when the market demonstrates you have to. It got to a point that was too vast to comprehend.

Enterprise 227

Enterprise Agency Radio Fashion 227

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Should education and qualifications be mandatory in public relations, as they are in other professional services such as finance and law? The recruitment market is tough. The recruitment market is tough. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR Fuel

MARCH 19, 2021

You’ve probably experimented with many marketing mediums already. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Body of Answers.

Small Business 98

Small Business Writing Engineering Infographics 98

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). Likewise, I’m concerned by those who say PR is marketing, yet display little understanding of the underpinnings of either domain. Bloggers and commentators with opinions – often asserted with no underpinning to justify the position taken.

Education 87

Education Training Policies Crisis Management 87

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. Industrialised marketing techniques have been retrofitted onto the internet. Businesses in these markets have cut costs and sought government help in order to survive the crisis. It’s led to a saturation and brands struggling to cut through.

Brand 157

Brand Branding Travel Crisis 157

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. Search engines are the most trusted form of media (56%). Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. And if you build those communities well, you will get to a point where you have educated and cultivated them enough to be motivated to tell your story for you. Creativity: Example. and subject matter. Community: Example.

Strategy 40

Strategy Case Study Community Creativity 40

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52