PR 20/20

JULY 5, 2023

As marketers, we can agree that compelling, conversion-focused content is a cornerstone for your digital presence. We know that today's buyers prefer to self-educate almost entirely through the buyer's journey. Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more.

How To 71

How To Infographics Data Web 71

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. With clear peaks and valleys represented that highlight your ability to engage and spark enthusiasm, you can determine new ways to interest audiences at different times in your marketing programs.

Communications 383

Communications Tools Google Resources 383

Contently - Strategy

DECEMBER 4, 2018

The marketing sales funnel is both simple and confusing. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel?

Case Study 101

Case Study Marketing Study Content Marketing 101

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Infographics. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Deirdre Breakenridge

MARCH 23, 2016

If your CEO used to be a CMO , they’ll likely have quite a bit of knowledge in this area, but not everyone is so lucky and you may need to take this as an opportunity to (respectfully) educate. Visuals (photos, infographics, etc.). Measurement. in Marketing and a B.S. Earned (publications like The New York Times).

Communications 150

Communications How To Analytics Public Affairs 150

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Adjusting to new trends is part of the business for PR professionals. Share Tweet Share. Ragan’s PR Daily. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Contently - Strategy

JANUARY 29, 2019

Brand awareness can seem like a vague force that’s hard to measure. Without that awareness foundation, it’s harder to achieve other goals down the marketing funnel. Here’s how you can address them before they hurt your marketing efforts. This is brand awareness in action. When your content ranks low on search.

Brand 104

Brand Branding How To SEO 104

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

NOVEMBER 9, 2021

The stock price jumps, and the bad actors sell the stock before the market realizes the news is fake. The company develops IR website products, virtual events solutions, a CRM-like tool for IR, and shareholder and market analytics tools. billion PR software market. billion PR software market.

Software 93

Software Banking Technology Data 93

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Of course, this can’t work well or seamlessly without initial education from you to your client.

Digital PR 170

Digital PR Industry Strategy Film 170

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Modern marketers are expected to master both traditional and digital skills to deliver measureable results.

Marketing 43

Marketing Mobile Engineering Technology 43

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Just remember to make them educational, not just promotional! Glance these over and let me know if you find one particularly useful. Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

PR 20/20

AUGUST 11, 2016

Newhouse School of Public Communications as well as Marketing Management in the Martin J. New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Modern marketers are expected to master both traditional and digital skills to deliver measureable results.

Marketing 40

Marketing Mobile Engineering Technology 40

Stern + Associates

AUGUST 13, 2014

Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals. It’s education. Customize certain assets with statistics or other knowledge points specific to a particular market or industry subset. Can Thought Leadership Be Measured?

Leadership 81

Leadership Reputation Measurement Video 81

Stephen Waddington

JANUARY 9, 2019

Machine learning, leaky funnels, value exchange, hypertargeting, and customer advocacy are all opportunities for B2B marketing in a new report by Metia. We’ve published a report this week by my colleague Pete Morgan that explores new approaches to B2B marketing while also recognizing the importance of fundamentals.

B2B 60

B2B Report Case Study Infographics 60

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs.

Financial 83

Financial Industry Report Insurance 83

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

MAY 27, 2016

Each year we measure our success on whether YESS achieves its fundraising goal. Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. These elements did more than educate—they told a story. Image: Tony Crescibene via Wikimedia Commons, CC 2.0.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Waxing UnLyrical

AUGUST 12, 2015

And any content-marketing organization must answer the critical question: Does it work? However, there should be concrete yardsticks by which to measure such efforts. Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1. Sales metrics.

Radio 40

Radio Mobile Media Sports 40

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. But if you work in healthcare marketing, life might not look all that different.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. But if you work in healthcare marketing, life might not look all that different.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

ReimaginePR

AUGUST 29, 2016

Here’s a handy social media marketing checklist. Educational – A post that promises knowledge that will benefit the reader, such as a how-to guide. That’s why, instead of measuring so called “Vanity Metrics,” such as likes, fans and followers, consider measuring click through rates. Click To Tweet. Click Here.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

SEPTEMBER 7, 2016

Even if you have no intention of sitting in a classroom again, you can still continue your business education on your own. Because marketing is an ever-changing beast, it’s imperative that you stay sharp on your options so you can remain competitive in your industry. How to Measure Guest Posting ROI. Design a website.

Resources 120

Resources Marketing Small Business eBook 120

Rock the Status Quo

JULY 30, 2015

The below infographic outlines the major issues pretty well. What would happen if they created targeted, promotional and educational social media campaigns using their own platform, integrated into an overall PR larger strategy? Here are some of the first tactics I would launch, if I were their Chief Marketing Officer.

Education 100

Education Social Media Twitter Content Marketing 100

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR 20/20

NOVEMBER 29, 2016

Widmer is a content marketing expert and freelance writer. Content marketing isn’t a sprint—it’s a marathon. In this article, I hope to give you two key takeaways: Down and dirty, actionable steps to creating a strategy for your content marketing. Action Time: Developing a Strategy for Your Content Marketing.

Content Marketing 40

Content Marketing Writing Marketing Tools 40

Critical Mention

MARCH 22, 2019

A content distribution plan is a map that guides marketers in promoting content. It erases randomness and provides marketers the ability to create a calendar that is both adaptable to rapid changes in their industry but also mindful of significant events throughout the year. Incorporate visual elements. Until next time!

Social Media 62

Social Media eBook Infographics Media 62