Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Infographics. Informative, aesthetic infographics drive immense engagement. Nearly 70 percent of marketers rate charts and graphics as the most engaging type of visual content.

Case Study 210

Case Study How To Infographics SEO 210

Cision

SEPTEMBER 7, 2016

Even if you have no intention of sitting in a classroom again, you can still continue your business education on your own. Because marketing is an ever-changing beast, it’s imperative that you stay sharp on your options so you can remain competitive in your industry. Here are some of the best places to grow your knowledge.

Resources 120

Resources Marketing Small Business eBook 120

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. Nick Bell is the VP of Marketing Communications at Cision.

Infographics 72

Infographics Brand Branding Video 72

Solo PR Pro

MAY 16, 2017

This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers. You can use it as a client education tool to help outline what will be needed to produce content that people want to read. The Epic Content Cycle Infographic from SmartBlogger.com.

Infographics 40

Infographics Writing Content Marketing Education 40

PR 20/20

JULY 14, 2015

Marketers love data, and with good reason. Enter infographics. An infographic defined is a data-rich visualization of a story or a thesis used to educate, inform, build brand awareness and create inbounds links. Read on to learn how and why infographics can add value to your marketing efforts.

Infographics 40

Infographics Data Education Blogging 40

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

SEPTEMBER 25, 2020

Many of the people that work in fintech companies also don’t think that they should pursue digital marketing, because they believe there’s very little to market when it comes to a fintech solution, however, having a decent marketing plan in place is what many fintech startups can actually benefit from and grow through.

Marketing 68

Marketing Infographics Customer Service Financial 68

PR 20/20

JULY 5, 2023

As marketers, we can agree that compelling, conversion-focused content is a cornerstone for your digital presence. We know that today's buyers prefer to self-educate almost entirely through the buyer's journey. Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more.

How To 71

How To Infographics Data Web 71

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences.

Examples 52

Examples eBook Infographics Analytics 52

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. But there are a couple times a day when we stumble upon a must watch video on YouTube like “ Great White Shark Surfing ” or, some awkwardly “wrong” video with Louis CK, or, for those of you more enlightened something more educational. Journalists already know this.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Cision

DECEMBER 20, 2017

For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses. “How much could you possibly write about industrial marketing?” Payson even created an app to give users updates on the oil and gas market and help calculate investments.

Industry 222

Industry How To Insurance Insurance 222

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Infographics. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Reputation Us

FEBRUARY 21, 2023

The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

ISEBOX

FEBRUARY 2, 2017

Results of a survey published January 26, 2017 by InCrowd, a provider of market intelligence for pharma marketing firms, might send a shiver down the spine of every marketer in the health and life sciences world. A ban…on ALL DTC marketing? So what is simplicity in marketing?

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

Burrelles Fresh Ideas

OCTOBER 17, 2023

It focuses on increasing awareness about cybersecurity risks and providing educational resources to help individuals and organizations better understand and mitigate those risks. This media exposure not only educates the public but also encourages discussions on cybersecurity best practices.

Education 110

Education Employee Measurement Agency 110

PR 20/20

MARCH 22, 2016

George is the lead content writer at 216digital , a web design, development, and digital marketing agency in Cleveland. When it comes to link-building services for SEO, it’s critical that we educate our prospects and clients. Connect with him on LinkedIn , or find 216digital on Twitter.

SEO 40

SEO Infographics Web Education 40

Buzzstream

JANUARY 17, 2018

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. You can reincarnate it, vitalize it, and use the same idea (but in a new package) to entice, educate, and help your audience. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Cision

FEBRUARY 23, 2016

Effective communication is key to increasing participation and raising money for your PAC – not only for solicitation, but for marketing and education as well. Whether you’re communicating with the intent of solicitation or education, your communication should always be consistent. But how do you do it effectively?

Communications 120

Communications Education Infographics Mobile 120

ReimaginePR

AUGUST 29, 2016

Here’s a handy social media marketing checklist. Educational – A post that promises knowledge that will benefit the reader, such as a how-to guide. You’ll need to be mindful of your sales funnel and how your social media marketing strategy fits in that funnel. Click To Tweet. Click Here. Optimize Your Profile.

Social Media 149

Social Media Marketing Media Facebook 149

Solo PR Pro

MAY 15, 2018

It’s no secret that video is a key tactic for public relations and marketing professionals. Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision. According to HubSpot: 97% of marketers say video has helped increase user understanding of their product or service.

Video 57

Video Marketing Mobile YouTube 57

Engage PR

SEPTEMBER 13, 2021

It is also used frequently by a business to attract attention to its brand, in turn helping to create a strong identity that boosts its market profile and status. Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more. What’s your view on the wider market?

Infographics 60

Infographics Education Social Media Content Marketing 60

Deirdre Breakenridge

SEPTEMBER 3, 2014

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. With clear peaks and valleys represented that highlight your ability to engage and spark enthusiasm, you can determine new ways to interest audiences at different times in your marketing programs.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

ImPRessions - Crenshaw Communications

MAY 6, 2016

Recently, we were pleased to begin such a relationship with Modern Marketing Exchange , an online publication and weekly newsletter focused on innovation and new technology for marketers and filled with short, punchy and relevant pieces. How do you characterize Modern Marketing Xchange?

Infographics 120

Infographics Technology Pitching Education 120

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. It’s a form of blindness that’s liable to show up elsewhere in marketing and the organization; we are all forever students. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ReimaginePR

SEPTEMBER 12, 2016

While visual storytelling is a broad term that can be applied to anything from movies to memes, we’ll stick with its usefulness in digital marketing. You can effectively use visual content to market your brand, and we’ll discuss how below. When it comes to digital marketing, stories take many shapes. Click Here.

Storytelling 120

Storytelling Video Infographics YouTube 120

Newsfile

SEPTEMBER 28, 2023

In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. Moreover, you can use high quality images, videos, infographics, tables or charts. Winning education press releases from around the world provide strong examples for linking with the fall theme.

How To 93

How To Tourism Fashion Travel 93

Doctor Spin

JANUARY 5, 2024

In marketing, the use of “marketing personas” is commonplace. As in most marketing-related things, these personas are mostly derived from demographic generalisations. Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices.

How To 52

How To eBook Corporate Groups 52

Deirdre Breakenridge

JULY 18, 2016

The ability to create infographics, posters, reports and templates for free, or with a premium subscription, can really make your tweet stand out in a newsfeed. Yes, I’ve forged many meaningful relationships and have learned so much from our community of PR students, educators and professionals. Participate in Twitter chats.

Community 150

Community Twitter Infographics Tools 150

5W PR

MAY 17, 2022

When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published. With this strategy companies can capture the attention of both the content and PR markets with similar pieces of content that aren’t a carbon copy of each other. Repurposing content.

Strategy 88

Strategy Content Marketing Employee Google 88

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Inbound marketing is not hard, but it’s complicated.

Marketing 42

Marketing Leadership Engineering Education 42

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Adjusting to new trends is part of the business for PR professionals. Share Tweet Share. Ragan’s PR Daily. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

ReimaginePR

SEPTEMBER 5, 2016

Your audience can be defined by gender, age group, location, education, pain point, behavior and more. This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. It’s a specific person who’s attracted to your brand message and the way that you articulate that message.

Blogging 120

Blogging How To Infographics Writing 120

Rock the Status Quo

JULY 30, 2015

The below infographic outlines the major issues pretty well. What would happen if they created targeted, promotional and educational social media campaigns using their own platform, integrated into an overall PR larger strategy? Here are some of the first tactics I would launch, if I were their Chief Marketing Officer.

Education 100

Education Social Media Twitter Content Marketing 100

Critical Mention

MARCH 22, 2019

A content distribution plan is a map that guides marketers in promoting content. It erases randomness and provides marketers the ability to create a calendar that is both adaptable to rapid changes in their industry but also mindful of significant events throughout the year. Incorporate visual elements. Until next time!

Social Media 62

Social Media eBook Infographics Media 62

Newsfile

SEPTEMBER 27, 2023

In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. Moreover, you can use high quality images, videos, infographics, tables or charts. Winning education press releases from around the world provide strong examples for linking with the fall theme.

How To 95

How To Tourism Fashion Travel 95