PRSay

DECEMBER 7, 2017

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. Dr. Marlene S.

Ethics 115

Ethics Journalism Conference Study 115

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. A commitment to ethics.

Crisis 166

Crisis Ethics Publicity Marketing 166

Stephen Waddington

MAY 24, 2022

A fundamental public relations problem lies at the heart of public relations practice. “We People don’t often understand what we do, and we don’t help ourselves,” said Chris Foster, CEO, Omnicom Public Relations. The public relations function had a good COVID-19 pandemic. The public makes no such distinction.

Publicity 149

Publicity Reputation Study Crisis 149

PRSay

SEPTEMBER 25, 2018

This year’s theme for PRSA’s Ethics Month is “ PR Ethics Counsel: Be Prepared ” and one of the ways to be prepared is to build relationships inside your company or organization so colleagues are willing to listen to your counsel when an issue arises. Educate colleagues on what public relations is and how you can assist them.

Ethics 114

Ethics Interviews Education Pitching 114

Sword and the Script

AUGUST 18, 2020

I think I could make a case arguing the ethics either way. Alongside a question about PR’s view of media bias , we asked the following: Do communications professionals – including PR, public affairs and spokespeople – present accurate and truthful information? Communicators are “always” accurate and truthful: Business ethics. “If

Ethics 102

Ethics Communications Survey Public Affairs 102

Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. Good morning. Maxim Behar: Good morning.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Deirdre Breakenridge

SEPTEMBER 26, 2016

I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

Publicity 150

Publicity Policies Social Media Study 150

Wadds Inc.

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 72

Publicity Ethics Training Education 72

Stephen Waddington

MAY 3, 2022

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. Seven ideologies are set out below.

Publicity 112

Publicity Construction Corporate Study 112

PRSay

MAY 15, 2019

Just about everything but public relations as we’ve practiced it. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. stock exchanges, and; how to coordinate global public health campaigns and insulate them from the impact of online misinformation.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

Wadds Inc.

MAY 24, 2022

A fundamental public relations problem lies at the heart of public relations practice. “We People don’t often understand what we do, and we don’t help ourselves,” said Chris Foster, CEO, Omnicom Public Relations. The public relations function had a good COVID-19 pandemic. The public makes no such distinction.

Publicity 59

Publicity Reputation Study Crisis 59

PRSay

JUNE 16, 2023

Technology’s continuous advance is affecting every profession, including public relations. In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work.

Technology 146

Technology Crisis Management Social Media Training 146

Ethical Voices

APRIL 22, 2024

What is the most difficult ethical challenge you ever confronted? It comes down to two things – how do you ethically deal with people with agendas? And then two, how do you deal ethically with media that change your words, not just misrepresent them or take them out of context, but actually edit your words?

Report 90

Report How To Ethics Nonprofit 90

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Most of the public relations programs have similar courses.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

PRSay

NOVEMBER 1, 2023

I saw my parents doing something they loved, with education. Ethics are the cornerstone of PRSA and the PR profession. You have a master’s degree in ethics from Vanderbilt University. And to me, it was ethics. Storytelling is at the heart of who we are, whether it’s College GameDay or PR or internal communications.

Sports 78

Sports Ethics Television Storytelling 78

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Wadds Inc.

FEBRUARY 28, 2024

Though it’s explicitly billed as a marketing book, the advice covering strategic, ethical and commercial issues is highly applicable to public relations practitioners. She has served on the Committee of CIPR Scotland and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Marketing 52

Marketing Ethics Internal International 52

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

Ethics 80

Ethics Data Crisis Apparel 80

PRSay

JULY 10, 2023

Among them, do brands have a responsibility to develop a public political strategy? For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. What are the risks of engaging with social and political issues?

Brand 145

Brand Branding Nonprofit Government 145

PRSay

APRIL 8, 2019

In honor of April being APR Month, we posed the following question: “Why did you decide to pursue Accreditation in Public Relations?” I can better craft messages and coordinate activities that affect my organization’s relationships with its publics. Public Affairs Officer, VA Tennessee Valley Healthcare System.

Public Affairs 147

Public Affairs Healthcare Ethics Corporate 147

Ethical Voices

OCTOBER 30, 2023

He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? What is the most difficult ethical challenge you ever confronted?

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Stephen Waddington

FEBRUARY 3, 2022

Learning out loud and investigating the conditions for public relations to support innovation in organisations. Tomorrow is the rudiments of research methods, design, and ethics. COVID-19 has elevated public relations as a professional discipline. I’ve practised public relations for more than 20 years.

Ethics 78

Ethics Training Study Sports 78

Stephen Waddington

OCTOBER 4, 2018

Benchmarking PR skills versus tools Jean Valin led a group of researchers that explored the impact of tools in on a competency framework for public relations defined by the Global Alliance. Law, ethics, professional standards, leadership and personal skills appear to be protected areas. My thanks to everyone involved in the panel.

Ethics 90

Ethics Tools Groups Government 90

Stephen Waddington

APRIL 24, 2018

The Global Alliance has published a capability framework for public relations. Meanwhile educators can use the framework as the basis for curriculum development and review. To facilitate relationships and build trust with internal and external stakeholders and communities 6. To build and enhance organisational reputation 7.

Education 95

Education Ethics Resources Software 95

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. At the same time, we must balance our obligation to the broader public and ensure the free flow of information so that our audiences have the best data available to make decisions. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference. Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers.

B2B 95

B2B Marketing Measurement Social Media 95

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Whether it’s a reactive pitch about Amazon’s effects on a startup ecosystem or a proactive push about a company’s unusual approach to online marketing – execs should always be using the media as a platform to educate relevant audiences. Bylines and blogs. A leadership campaign should include a robust bylined content program.

Conference 160

Conference Leadership LinkedIn Social Media 160

Stephen Waddington

AUGUST 27, 2019

Both candidates have focused on three broad themes: practice, education and CIPR membership. Public relations in practice Mandy Promoting PR as a board discipline – I strongly believe that organisations need public relations to thrive. We’ll help them navigate, understand and enhance our industry.

Government 113

Government Education Community Big Data 113

Wadds Inc.

JANUARY 16, 2023

and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. I focus on eight core habits the masterful public relations professional must embrace and include resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. Scenario planning The strategic of role of public relations is to consider interdependent relationships, explore different scenarios and map possible outcomes.

Government 132

Government Crisis Exercises Retail 132

Stephen Waddington

NOVEMBER 17, 2019

The CIPR’s #AIinPR panel has published a literature repository following an intensive 12-month review of nearly 200 global publications on AI and its impact on the professions. CIPR AIinPR vice chair Kerry Sheehan spoke about the research on Friday at the annual summit of the Public Relations Society of Kenya.

Report 96

Report Ethics Government Training 96

PRSay

APRIL 11, 2018

I have a wide range of experience, from internal to corporate to digital communications. Thanks to the encouragement of my colleagues (especially my manager), I decided to pursue my Accreditation in Public Relations. For more information about the Accreditation in Public Relations process, visit www.praccreditation.org.

Exercises 113

Exercises Corporate Ethics Study 113

Stuart Bruce

MARCH 16, 2015

I’ve been a member of the Chartered Institute of Public Relations (CIPR) since I was a student (long before it added the chartered to its name). When I ran a PR consultancy I ensured it joined the Public Relations Consultants Association (PRCA) and late last year I joined it as an individual member. Annual fee £197.

Publicity 60

Publicity Ethics Insurance Insurance 60

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105