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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The next job is education and enforcement. The group revisited a project undertaken by Valin on behalf of the GA in 2003, and benchmarked a dozen codes of conduct and ethics for PR associations worldwide.

Ethics 95
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A Case for Marketing Ethics

Mindful Marketing

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” However, his colleagues might not be receptive to such a blunt rebuke and indictment of their character, particularly not from an intern.

Ethics 94
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The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th

Deirdre Breakenridge

September is PRSA Ethics Month and #PRStudChat will be holding an ethics discussion on Tuesday, September 13th at 8:30 p.m. Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.”

Ethics 268
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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

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How to Build Trust Ethically and Effectively – Roy Reid

Ethical Voices

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77
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Maxim Behar Provides Guidance On How To Embrace AI In PR Ethically.

Maxim Behar

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59
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Ethics, Copyright and PR Practice: Ethical and Legal Considerations for Communicators

PRSay

PR practitioners are required to act ethically in all communications. However, in the digital age sometimes well-intentioned ethical communication can still run afoul of copyright law. laws are changing copyright: As PR work becomes increasingly international it is important to think about legal implications beyond a U.S.

Ethics 158