ImPRessions - Crenshaw Communications

MAY 24, 2022

But a well crafted PR program can have a powerful impact on B2B businesses, too. Those “boring” categories require research, education, and commitment by buyers. B2B PR educates customers. That’s where B2B brands have an opportunity to educate their market. It also means credibility is important.

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

MARCH 6, 2023

The award program recognizes female communicators who are “leading their teams and organizations in impactful, interesting ways [and who serve as] mentors to future generations, who hold truth to power when necessary or who are newcomers excited to make their mark.” She is a previous PR News Rising PR Stars 30 & Under Award Winner.

Agency 156

Agency Communications Enterprise B2B 156

PRSay

DECEMBER 20, 2023

When I earned my APR many years ago, one benefit I had not considered was that it would make me both a better compiler of PR/communications award entries and a shrewder judge for other organizations’ awards programs. Since most awards programs have word- or page-length limits, it forces you to be concise and direct.

Publicity 174

Publicity Case Study Ethics Study 174

The Hoyt Organization

JANUARY 17, 2024

Today’s higher education marketplace is exceedingly competitive and crowded. It’s no longer enough for institutions to offer programs and degrees to attract applicants. Your higher education institution has to show the characteristics and assets – tangible and intangible – that set it apart from the rest.

Education 52

Education Publicity Radio Newspapers 52

Stern + Associates

OCTOBER 26, 2023

Exciting developments in finance, healthcare, education and more have taken humanity to new heights in speed and productivity. knows the landscape of ethical risk inherent in organizations, particularly in AI programs. Reid Blackman , Ph.D.,

Ethics 115

Ethics Privacy Technology Government 115

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. PR educates customers and prospects.

Technology 246

Technology Company Banking Education 246

PRSay

DECEMBER 22, 2023

By regularly engaging in professional development, hands-on workshops, continuing education and certificate programs, you stay ahead of the curve (and quite possibly a potential crisis). Aileen Izquierdo is director of the School of Communication at Florida International University (FIU). Beyond FIU, she is a dedicated PRSA member.

Crisis Management 138

Crisis Management Crisis Crisis Communications Ethics 138

PRSay

NOVEMBER 12, 2021

These folks are superbly educated, brilliant and divine. For instance, according to the world’s huge global literacy test, the Program for the International Assessment of Adult Competencies: Education: Education is the most reliable predictor of literacy, according to OECD. . “Are you kidding?” Think again.

Mobile 189

Mobile Education Writing Engineering 189

PRSay

OCTOBER 3, 2023

The latest in PRSA’s “ Diverse Dialogues ” series explored how communicators and PR educators should proceed in the wake of the U.S. Supreme Court’s historic decision on June 29 that effectively ended race-conscious admission programs at colleges and universities across the country. Cayce Myers, Ph.D.,

Education 100

Education System Financial Conference 100

Onclusive

DECEMBER 6, 2019

Or attend classes on both topics for an education that is “twice as nice.” This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. A comprehensive, graduate-level program created to address universal marketing pain points.

Conference 329

Conference Marketing Case Study Measurement 329

Landis PR

FEBRUARY 20, 2024

You probably don’t think about sponsored support groups, school educational campaigns or recruiting efforts…but these are all community relations efforts that are vital components to any integrated communications program in healthcare. AND, they provide an important service to the community.

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

ImPRessions - Crenshaw Communications

APRIL 13, 2023

The first step is education. The C-suite and HR first need to gain a solid understanding of Diversity, Equity, and Inclusion and educate from the top down. Diversity training on implicit bias, cultural competency and communication skills is one key to a better workplace. External mentorship can also be beneficial.

Employee 156

Employee Community Groups Interviews 156

Agility PR Solutions

JUNE 23, 2022

Companies across multiple industries are attributing double-digit improvements in KPIs such as time to value, product adoption, customer satisfaction and customer lifetime value to the impact of their customer education programs, according to a newly published infobrief from market intelligence firm IDC.

Education 78

Education Report Industry Company 78

5W PR

JUNE 20, 2023

However, it’s essential to ensure that these programs maintain compassion and sensitivity. Target audience To maintain compassion in marketing programs, it’s vital to deeply understand the target audience. Marketing campaigns play a crucial role in promoting rehab and mental health centers.

Marketing 88

Marketing How To Ethics Insurance 88

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Earned media , although quite labor intensive and hard to scale, still beats native and paid ads as a component of a PR program that’s heavy on earned coverage. Earlier, there were distinct lines between paid and earned media, but lately, the two have been merging within PR programs in an integrated strategy. Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

ReimaginePR

JANUARY 17, 2020

The Good, the Bad and Education Day There are several ways of categorizing forms of schooling. Christian education isn’t just for children. Quite simply, ecological education is meant to instruct us how to reside in equilibrium with nature and decrease human effect on the environment.

Education 120

Education Small Business Local Course 120

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Here’s how a strategic public relations program can actually help recession-proof your business. Content that educates and informs customers can build trust and authority in an industry or a company. Once it’s well executed, a successful PR strategy can drive immense value for companies, even during a recession.

Strategy 193

Strategy Reputation Banking Infographics 193

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Can you draw a line from a PR program to a specific number of prospects generated? A well designed PR program will work along with other marketing services, from the top of the funnel to the post-purchase phase. They drive SEO ranking and educate prospects, thus pushing them down the funnel. Here’s how.

Storytelling 233

Storytelling Education Software LinkedIn 233

ReimaginePR

MARCH 25, 2020

The Fundamentals of a Coaching Program. Key Pieces of Education Day My occupation is to employ the appropriate folks, he states. Brooklin Spring Fair’s Education Day is an fantastic potential of Gr. Education Day Ideas Education particularly impacts the business community. ?»?. Then the work thing occurred.

Agriculture 120

Agriculture Education Local Resources 120

5W PR

OCTOBER 4, 2023

Education and awareness campaigns Education is key in fighting stigma. Promoting employee wellness programs Promoting employee wellness programs within organizations can have a positive impact on both employees and the broader community. Public relations shapes public perceptions and attitudes.

Strategy 88

Strategy Employee Education Resources 88

Deirdre Breakenridge

NOVEMBER 19, 2014

” My podcast program will be dedicated to women sharing their incredible stories in business and life. It’s an opportunity to educate, impart advice and share insights with others from the greatest highs of success to the lowest points of defeat. I’m officially launching “Women Worldwide, with Deirdre Breakenridge.”

Radio 406

Radio Education Interviews Community 406

PRSay

MAY 18, 2023

Here are some factors that both educators and communicators might consider about the use of artificial intelligence technology in their daily practices: • Understand AI’s capabilities and limitations. The educators believe the technology helps students focus on what to do with the generic output that ChatGPT gives them.

Publicity 173

Publicity Software Education Technology 173

Burrelles Fresh Ideas

OCTOBER 17, 2023

It focuses on increasing awareness about cybersecurity risks and providing educational resources to help individuals and organizations better understand and mitigate those risks. This media exposure not only educates the public but also encourages discussions on cybersecurity best practices.

Education 110

Education Employee Measurement Agency 110

PR for Anyone

MARCH 20, 2024

Deborah’s journey into suicide prevention education is deeply personal, rooted in her experiences as a military spouse navigating the challenges of deployments and post-traumatic stress. Despite the inherent challenges, Deborah’s story underscores the power of education and collective support in suicide prevention.

Education 130

Education Crisis Community Resources 130

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Earned results aren’t usually enough for a robust PR program. We’ve had stellar success using influential experts for customer education events (often with media participation), sponsored surveys or research reports, or top-shelf white paper content.

Case Study 390

Case Study B2B Study Interviews 390

5W PR

MARCH 15, 2024

Don’t just stop there, share educational content about cybersecurity risks and best practices. Partner with initiatives and programs that raise public awareness about online safety. Team up with cybersecurity experts, not just as consultants, but as allies in the communication game plan.

Publicity 146

Publicity Construction Data Crisis Communications 146

PRSay

AUGUST 19, 2021

For our academic program, our professional society is PRSA. Before long, I had earned the Chapter’s Educator of the Year award, joined the board and was serving on several committees. I was also appointed to the national PRSA Educational Affairs Committee. I took advantage of as many as I could.

Meeting 195

Meeting Education Ethics Leadership 195

PRSay

OCTOBER 8, 2020

In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. Olga Mayoral Wilson, APR, Fellow PRSA, is an award-winning Puerto Rican PR professional who is also an educator, mentor, D&I advocate, strategic-communications adviser and former CCO for Fortune 500 companies.

Education 211

Education Writing Leadership Resources 211

PRSay

FEBRUARY 3, 2023

In 1984, she moved to the federally expanded Georgia State Office of Child Support Recovery, establishing a public relations and information program to increase awareness of new child support laws and services offices around the state. She also developed a program to warn teenagers of the consequences of teen pregnancy.

Public Affairs 78

Public Affairs Government Journalism Banking 78

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

A solid B2B PR program offers ample tactics for a brand to educate its customers and convey its expertise through business conferences, content like bylined articles and white papers, customer seminars, and the like. B2B programs have a narrow focus, so most PR budgets work harder than that in a broad category like food and beverage.

B2B 242

B2B B2C Software Consumer 242

PRSay

JULY 9, 2021

Companies that institute informal, reverse-mentoring programs can benefit in numerous ways. On an organization-wide scale, such programs open the gates to a new breed of creative ideas and innovation. The programs help younger employees elevate their profiles within their companies’ ranks, too. The possibilities are endless.

Nonprofit 218

Nonprofit Employee Internal International 218

PRSay

JUNE 21, 2022

That’s when my big secret became the talk of the prestigious UT-Austin Plan II Honors Program. That requires every component of a PR program, from stakeholder communication (i.e., breaking the news to your parents) to ongoing market education (telling others). It came in college. Eventually, my communications plan worked.

Crisis Communications 174

Crisis Communications Course Crisis Communications 174

5W PR

MAY 10, 2023

This may involve educational content on baby care and parenting tips. Implementing a Loyalty Program Reward programs incentivize repeat purchases and customer loyalty. Baby brands can start a program where customers earn points, discounts, or exclusive perks for purchases.

Brand 88

Brand Branding Customer Service Guidelines 88

PRSay

MAY 14, 2021

APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., degree program at Syracuse’s S.I. PRSA named Turk as its Outstanding Educator in 1992. Berger Educator Mentor Award from the University of Alabama’s Plank Center for Leadership in Public Relations in 2013.

Education 135

Education Journalism Leadership Interviews 135

5W PR

JULY 20, 2023

The New York Toy Fair is held every year, bringing together professionals, educators, and innovators in the toy industry. It showcases the latest advancements in toys, games, and educational products. The fair has become a vital venue for innovation and education, promoting learning through play.

Education 60

Education Engineering Technology Creativity 60

PRSay

OCTOBER 28, 2022

Cookie Cart allows Twin Cities teens to develop the foundational skills and tools they need to succeed in their educations and careers. Its programs combine hands-on work experiences, classroom-work-readiness curricula, customer service education, leadership training and financial literacy classes.

Conference 163

Conference Nonprofit Education Newspapers 163

PRSay

MAY 5, 2021

APR, Fellow PRSA, a distinguished educator and former member of the PRSA Board of Directors, died on April 28. She served as president of the Maryland Chapter (1986-87) and chair of the Professional Development Resources Committee (1990-1992), and represented PRSA on the Accrediting Council on Education in Journalism and Mass Communication.

Education 157

Education Journalism Leadership Resources 157