Cision
FEBRUARY 2, 2016
Last night more main characters were eliminated than an episode of “Game of Thrones.” Marco Rubio finished third and gave a victory speech. Hillary Clinton declared victory when no one knew if she had won or not. An election season unlike any other is providing daily lessons in PR, spin and shaping a narrative. Since 1960, PR is what wins elections.
Onclusive
FEBRUARY 1, 2016
A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them. Based on the study, Americans now take more than 10 billion photos every month, but only one in two of the survey respondents have looked back at a picture more than ten years […].
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Deirdre Breakenridge
FEBRUARY 1, 2016
Today, creating and distributing content goes far beyond just sharing your own messages and company news. Your content must be relevant, meaningful and useful to capture your audience’s attention. According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place.
Ronn Torossian
FEBRUARY 4, 2016
A celebrity spokesperson could be just what you need to get your product in front of the right audience and boost your branding efforts. However, like anything else, there are pros and cons to weigh before you choose a celebrity to market your product and/or services. With that in mind, below are some market trends as they relate to the do and don’ts of hiring a celebrity for branding purposes.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
FEBRUARY 3, 2016
The advertising strategies of the past no longer stack up to today’s audiences. Now, businesses that innovate are the ones that succeed. Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-f
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
FEBRUARY 4, 2016
Talk about a public relations lesson in what not to do. Bad-boy pharmaceutical executive Martin Shkreli has been called a “world-class jerk,” “brat businessman” and “most punchable” — and those were just the printable things in an hour on Twitter. Shkreli has become a public villain of cartoonish proportions.
Ronn Torossian
FEBRUARY 2, 2016
It’s the biggest sports show of the year. With 100+ million viewers in the U.S. alone, the Super Bowl is one of the most coveted slots when it comes to advertising. Plenty of consumers turn on the game just to watch the commercials. On the Monday following the big game, commercials are deconstructed, rehashed and dissected around the water cooler.
Cision
FEBRUARY 2, 2016
The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. Bibi Hilton, managing director of PR agency Golin in London, embraces change and aims to constantly evolve. In this interview, she discusses the agency’s emphasis on measurable results, the recent Kraft Heinz Company account win and why it’s important to have experience in a variety of PR specialties.
Flack's Revenge
FEBRUARY 3, 2016
While many were anxiously awaiting the results of the Iowa caucuses yesterday, tech media were caught up in another drama. They were buzzing about $793 million funding for Magic Leap, a secretive startup now valued at $4B. The back and forth was about what Magic Leap will deliver, and whether they’ll live up to the hype – see the following tweets: Magic Leap’s strategy is apparently to hype itself like Segway did back in the day. https://t.co/56oWTKMHIf this is a bad strategy.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
FEBRUARY 2, 2016
This week’s “Golden Anniversary” of the Super Bowl is also predictable PR gold. The fans and the media have two great heroes to root for and the differences couldn’t be more stark. Cam Newton, the 26-year-old wunderkind for the Carolina Panthers in only its second Super Bowl outing will be up against beloved veteran Peyton Manning, who, at 39, leads the legendary Denver Broncos for what could be his last Super Bowl.
The Resolution Blog
FEBRUARY 4, 2016
From the makers who brought you Coveragebook.com and Answer The Public , we have a brand spanking new tool… Answer The Client! (See what we did there?). Have you ever wanted to know how much traffic your campaigns sent to your target website? Have you ever even tried to log into analytics to find this out? Google Analytics is overwhelming and confusing isn't it?
Cision
FEBRUARY 5, 2016
Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. So much lies beneath the surface of posts on recipes, products and other content crafted for target audiences – namely, time and money. What are some best practices for pitching and working with this community of bloggers?
Rock the Status Quo
FEBRUARY 3, 2016
Above The Noise Now Available For Purchase. I deeply believe this book will help you. Why? Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. They’re completely lost with zero online visibility.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ImPRessions - Crenshaw Communications
FEBRUARY 4, 2016
Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs.
Shift Communications
FEBRUARY 5, 2016
LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Growth. LinkedIn’s membership continues to grow, passing 400 million registered users: Above, we see sustained 4% quarter over quarter growth, indicating a still-healthy social network.
Cision
FEBRUARY 1, 2016
If you ’ re wondering why you or your brand should use Snapchat, follow the impressions. Snapchat generates 4 billion video views daily. That ’ s the same amount of views as Facebook. And Snapchat is growing at a much faster rate. Cosmopolitan is averaging 3 million readers a day on Snapchat Discover, and top stars on Vine have migrated over to Snapchat because that ’ s where the views are now.
Rock the Status Quo
FEBRUARY 3, 2016
Above The Noise Now Available For Purchase. I deeply believe this book will help you. Why? Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. They’re completely lost with zero online visibility.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
ImPRessions - Crenshaw Communications
FEBRUARY 2, 2016
How is a PR agency engagement like the Iowa caucus? A day after the first real contest, it’s clear that the election isn’t just about polls, punditry, or even the final count. When it comes to public perception, it’s all about expectations , and whether the reality measures up. Take a look at the GOP field. Normally the number two spot isn’t bad, but for Trump, after the media buildup and his constant bragging about his poll numbers, it feels like a loss.
Communications Conversations
FEBRUARY 3, 2016
The first time I saw or heard Alyssa Ebel’s came when I was researching the fantastic #OnlyInMn campaign. Since then, she seems to pop up everywhere. And, as WCCO-TV’s Jason DeRusha said in a recent Facebook comment thread, she’s “always on brand.” That couldn’t be more true. Every time you see her pop up in a social feed, she’s traveling around the state using the now-ubiquitous #onlyinmn hash tag.
Cision
FEBRUARY 3, 2016
There’s a lot of buzz around Twitter right now. Rumors are circulating that the social media site will lift the restriction of updates being 140 characters or less in the coming months and allow — wait for it — up to 10,000 characters in a tweet. If this puts your head in a spin, you’re not alone. Initially, I was not keen on the idea, but the more research I’ve done, the more I think it’ll work out.
Ishmael's Corner
FEBRUARY 2, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The search for influence in the tech industry can at times resemble the hunt by Ponce de León for the Fountain of Youth. Elusive. That’s why a fresh approach to defining influence from Apollo Research caught my attention. Before going further, if you’re not familiar with the company, Apollo measures media and influence in the.more.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
The Stalwart Blog
FEBRUARY 5, 2016
It's no secret, the media landscape is changing at a rapid pace these days. The sphere of influence that once belonged to traditional news outlets is slowly slipping away. And as public relations professionals, this means undergoing a transition that may be rather uncomfortable for some. Why? Because the old fashioned news pitch is going by the wayside.
Shift Communications
FEBRUARY 1, 2016
Influencer marketing is much more than who has the largest number of followers. In our new eBook, Cultivating Influence, we’ll explore influencer management and marketing in depth: Why does influence matter? Is it really worth our time? In an ever-changing digital landscape, the influencer may keep us afloat. What is influence? We look back to ancient Greece for the first answers from Aristotle and the classics as our foundation of influence.
Cision
FEBRUARY 5, 2016
This is a guest post by Bernie Borges. Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing. Critics like HBO’s John Oliver deride it as misleading and call it a threat to journalistic integrity, while proponents see native advertising as a vital
Reputation Us
FEBRUARY 3, 2016
We recently connected with Matt Purvis, the brains behind Purvis Management , a branding agency that focuses on delivering tangible action to brand theories and ideas. Matt shared how he helps credit unions do more than polish their logo, but change their entire culture to reflect the desired brand image. Q. Why is brand important for a credit union to be successful?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Mark My Words
FEBRUARY 5, 2016
Elton John hit all the right headlines yesterday in time for the release of his new album ‘Wonderful Crazy night’. However with Sir Elton’s piano practice at St Pancras Station spontaneity seems to the be the hardest word. From the Guardian to the Evening Standard, the papers dutifully danced to the tune of a generic press release. The location itself is by now an established platform for memorialisation our cultural titans.
Shift Communications
FEBRUARY 4, 2016
When a new social media platform comes out, there’s usually a mad rush to be the first on the platform. But using new social media platforms has advantages and disadvantages. Don’t rush into new platforms until you’re sure you can utilize them effectively. Wait, why shouldn’t you stampede to the hot, new social thing? Companies have limited resources to put toward social media.
Cision
FEBRUARY 4, 2016
The stakes for PR are high in the healthcare industry. One wrong step could blow up into a huge crisis. But for Verónica González, the challenges present greater rewards. In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR.
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