Ronn Torossian

JULY 18, 2023

In business, having a crisis management plan is crucial. A quick and effective response can minimize damage to a brand’s reputation and stakeholders. Recognizing when a crisis has ended is just as important. This allows companies to shift their focus from crisis management to recovery. However, transitioning from crisis to recovery requires strategic planning and […] The post Crisis Management: Knowing When a Crisis is Over appeared first on.

Crisis Management 362

Crisis Management Crisis Reputation Company 362

ImPRessions - Crenshaw Communications

JULY 18, 2023

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. However, in the rush to capitalize on the news value of holidays – from Halloween to Veteran’s Day and Christmas – it’s easy to make mistakes. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.

Examples 293

Examples Consumer Software Analysis 293

PR for Anyone

JULY 18, 2023

“Age is just a number” is the motto that the Sun City Poms live by. They’re not your typical group of cheerleaders. In fact, the Sun City Poms is a cheer squad composed of women all over the age of 55! With their infectious energy and dazzling performances, they’ve caught the attention of media outlets like Good Morning America, People Magazine, CNN, and ABC News.

Energy 130

Energy Instagram YouTube Facebook 130

Agility PR Solutions

JULY 18, 2023

The history of AI goes beyond a decade or two. By the early 1950s, the world has heard of the concept of artificial intelligence and machine learning and its immense potential in manufacturing, logistics, finance, and even healthcare. And since then, many of those industries have already successfully adopted AI solutions. So why are we […] The post Building trust in the age of AI: Why PR pros must prioritize ethical guidelines appeared first on Agility PR Solutions.

Guidelines 148

Guidelines Ethics Healthcare Industry 148

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

JULY 18, 2023

Often characterized by a dark/cynical sense of humor, total absurdity, and constantly evolving meme culture, Gen Z often sounds like they’re speaking their own language! Here’s what you need to know what know about the most trend obsessed generation in history: Gen Z Slang Camp : Something that is ironically trendy (EX: Crocs embody the camp aesthetic).

Trends 78

Trends Fashion Groups Social Media 78

Reputation Us

JULY 18, 2023

“Mirror mirror on the wall. Who’s the fairest business of them all?” In this week’s Harvard Business Review IdeaCast podcast , Adam Bryant of ExCo Group outlines “What the best leaders know–and what skills to develop.” During this compelling podcast about leadership, Bryant mentions that leaders and companies should regularly “look in the ugly mirror.” This “ugly mirror” is a metaphor for leaders to be brutally honest about the ch

Reputation 78

Reputation Exercises Groups Leadership 78

Agility PR Solutions

JULY 18, 2023

Getting your press releases noticed by the media is an arduous task. However, email marketing strategies that boost relationship-building, personalization, segmentation, and appropriate follow-up can increase the chances of your message being well-received. Public relations and email marketing work together for various forms of communication including event invitations, brand news, product releases and thought leadership […] The post 7 solid ways to incorporate email marketing into your PR

Marketing 78

Marketing Leadership Strategy Brand 78

NewsWhip

JULY 18, 2023

Excitement surrounding Barbie has reached new heights this year thanks to the release of the much-anticipated movie starring Margot Robbie in July. This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the beloved doll. With a vibrant splash of pink, companies have creatively incorporated the essence of Barbie into their products and marketing strategies, embodying nostalgic and aspirational sentiment that resonates deeply with consum

Brand 78

Brand Branding Instagram Social Media 78

5W PR

JULY 18, 2023

In today’s digital age, establishing a strong online presence management is essential for any business. That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Many are about surveys and studies because the process of asking questions and seeking answers often produces useful findings.

B2B 78

B2B Marketing Survey Study 78

HMA Public Relations

JULY 18, 2023

As desert temperatures reach near 120 degrees in Arizona, some in the southern hemisphere are out skiing for winter. Scott Hanson shares more on a recent international communications experience and discusses how the Public Relations Global Network can help you reach the world in his latest blog post.

Communications 82

Communications Internal International Blogging 82

Stern + Associates

JULY 18, 2023

With the ever-growing influence of technology on business and society, how will advancements like artificial intelligence (AI) impact how we work and conduct business? The New York Times bestselling author Erik Brynjolfsson (pronounced brin-YOLF-son ) – director of the Stanford University Digital Economy Lab at the Institute for Human-Centered Artificial Intelligence and senior fellow at the Stanford Institute for Economic Policy Research – sees both great opportunities and challenges ahead.

Technology 76

Technology Measurement Government Policies 76

OnePitch

JULY 18, 2023

Rebecca Ruiz is a senior reporter at Mashable covering mental health, digital culture, and technology. Her specific areas of expertise include suicide prevention, screen use and mental health, parenting, youth well-being, and meditation and mindfulness. During the episode, Rebecca talks about the change in coverage of mental health over the last 10+ years, how direct subject lines are most effective, the various ways she keeps tabs on sources and ideas, and more.

Technology 74

Technology Report Media 74

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Prohibition

JULY 18, 2023

In the latest episode of Socially Unacceptable, we delved into an intriguing topic – understanding our purpose and aligning it with our core values, character, and beliefs. We sat down with award-winning author, communicator, and trainer, Andy Green , as he guided us through this complex process of self-discovery, demonstrating how a deeper understanding of our ‘why’ can enhance our personal and professional lives.

Creativity 62

Creativity Tools Communications Publicity 62

Newsfile

JULY 18, 2023

By Melissa Strle Are you excited it’s summertime? Well, so are we! In fact, we love seeing and sending out the different summer press release examples that float our way. You might be wondering what exactly is a summer press release? Well, a summer press release can be about anything that signifies the summer season. Summer Press Release Topics There are so many different summer topics that you can get ideas from to write a press release announcement.

Examples 52

Examples Product Launch Writing Travel 52

Maxim Behar

JULY 18, 2023

Everyone has their own "role model" - a role model, idol, whatever you want to call it, or in short: someone they want to be like. For some it is a "macho" with huge muscles and a martial arts champion, for others a striker who runs fast and scores goals, for others - a chess champion, or simply a poet or writer. But most often lately - a successful person in business and accumulated knowledge, management skills and. of course, money.

Study 52

Study Course Social Media Media 52

Institute for Public Relations

JULY 18, 2023

Last month’s U.S. Supreme Court decision striking down affirmative action from the college admissions process has companies re-evaluating their DEI programs and commitments and planning for possible long-term impacts. If future graduating classes are less diverse, the greatest effect could be on leadership pipelines.

Community 52

Community Public Affairs Leadership Company 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Solo PR Pro

JULY 18, 2023

Efficient business processes are crucial for success as a Solo PR Pro, but not all processes stand the test of time (eyes on you fax machine). You want to continue to grow and be effective and to do that it is important to routinely evaluate the processes that we use to get work done. Read on for three key strategies to determine if a process you are using needs to be retired, revised, or simply optimized for better results.

Resources 52

Resources Meeting Technology Examples 52

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. To get the most out of attending, you need to prepare. Liam Rawson , Account Director & Media Strategist, gives some hints, tips and learnings. What would you say is a good first step in prepping for an event?

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Trade Shows Meeting LinkedIn Big Data 36