Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Reputation Management. Managing PR Agencies.

Training 370

Training Media Training Reputation Crisis Communications 370

Reputation Us

JANUARY 7, 2019

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

Reputation 60

Reputation Nonprofit Policies Financial 60

PRSay

FEBRUARY 16, 2021

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. As I met with their general counsel and their other senior leaders, it quickly became clear to me that the company wanted to punish their employees — unlawfully. It certainly does reputationally.

Communications 158

Communications Ethics Leadership Reputation 158

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Choose awards wisely. Award entries need not be dull. Mark your calendar.

Case Study 136

Case Study B2B Conference Industry 136

PRSay

OCTOBER 15, 2020

Our stakeholders — employees, customers, students, partners and vendors — are all part of our audience. Think like an employee, customer or parent, and give them the information they need to know. You can then offer more detailed documents to support those points. And business owners and leaders are the primary communicators.

Product Launch 166

Product Launch Radio Employee Consumer 166

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JULY 24, 2018

Two weeks ago office coworking company WeWork announced that, for environmental reasons, it will not serve meat inside its facilities, nor will employees be allowed to expense client dinners that include meat. But some media have responded with charges of “tribalism,” “virtue signaling,” and “imposing a worldview” on employees.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. Like his contemporary Harold Burson, Edelman got his start during World War II, where his job was to document and refute German propaganda.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PR in High Definition

FEBRUARY 24, 2020

It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. It’s a horrible experience to lead a round of redundancies or close a facility, but it’s possible to do it with kindness, treating employees with respect, as humans.

Leadership 71

Leadership Reputation Employee Hotels 71

Reputation Specialist Michael Toebe

JUNE 21, 2021

Sometimes within a crisis of reputation, we believe that if we can just focus on doing more high-quality work we can traverse the difficult landscape of our troubles and come out on the other side, so to speak, safely. Smiley seems puzzled to this day by the allegations and attack on his name and reputation. “I (Tavis Smiley).

Publicity 59

Publicity Reputation Energy Crisis 59

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. This is a one-or-two page document that highlights something new or different your company is doing. Reputation and Brand Management. Media Relations. Thought Leadership.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Reputation Specialist Michael Toebe

NOVEMBER 17, 2021

This practice can of assuming guilt because of heuristics cause undue, deeply painful injury to someone’s reputation. Bryant filed a lawsuit against Los Angeles County over some county employees sharing photos of the deceased Bryant family, claiming emotional distress. That’s a bold claim and attack on a reputation. That’s harm.

Reputation 52

Reputation Financial System Journalism 52

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. A client should never need to ask, “What happened to the document you said you’d get back to me last week?”

Groups 104

Groups Employee Strategy Ethics 104

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

Cision

FEBRUARY 11, 2016

In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. Vacation or paid time off ranks number two (at 37 percent) in what employees consider to be the top five benefits.

How To 120

How To Media Employee Policies 120

David PR Group

JULY 2, 2020

Businesses are damaging their reputations, individuals are losing jobs and companies are left scrambling to properly communicate with a wide variety of audiences. For companies, it has become critical that employees understand that they are representing their employers all the time – not just during work hours. All of it is sensitive.

Policies 70

Policies Training Crisis Social Media 70

PR in High Definition

FEBRUARY 23, 2021

KPMG’s ex-chairman, Bill Michael, recently came under fire for making controversial remarks about his employees “playing the victim card” and “moaning” about their circumstances during the lockdown. We’ve explored this crisis further in our Reputation Shapers guide that you can access here. Staying calm in a crisis.

Crisis 71

Crisis Communications Reputation Training 71

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? And we look at your leadership and reputation. You fill out the questionnaire and you submit documentation to validate your answers. The second way is with the documentation submission.

Ethics 70

Ethics Training Financial Survey 70

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

OCTOBER 27, 2016

But in the real world, such admissions may make the hacked party vulnerable to litigation or further reputation harm. This is a no-brainer, but it needs to be read and understood by every employee and vendor/partner of any organization that’s at risk — and that means everyone. Have a digital media policy.

Privacy 120

Privacy Crisis Policies How To 120

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. But the storytelling should go beyond the founders and employees. PR is a primary tool for corporate speech on social issues.

Brand 149

Brand Branding Storytelling B2B 149

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is something every company needs to implement as part of its business processes. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? And we look at your leadership and reputation. You fill out the questionnaire and you submit documentation to validate your answers. The second way is with the documentation submission.

Ethics 52

Ethics Training Financial Survey 52

PRSay

MARCH 9, 2017

As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. Best of all, the leadership and legal team can read the language on a sunny day, long before the documents will ever get used. The page had more than 4,000 likes within three hours and thirty-eight minutes.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Polaris

APRIL 7, 2015

Yet if you work for a large company with a good reputation, should you? We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. A video project usually starts with the client completing a concept development document. Almost anyone can shoot a video with a smart phone.

Video 100

Video Brand Branding Content Marketing 100

5W PR

APRIL 8, 2021

These days, instead of simply being used to announce new products or services, press releases are used as a tool to improve search engine optimization, which can help companies connect with investors, employees, customers, and other interest target demographics that would be interested in the business or its solutions. .

Engineering 128

Engineering Writing Social Media Report 128

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Ethical Voices

JULY 24, 2023

Because at the end of the day, that’s your reputation. Keep it to the factual issues with documentation proven related to the position. You may win a battle, but not the long-term impact or reputational challenge. Your reputation is what’s said about you when you’re not there. So voting records.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

The Stalwart Blog

NOVEMBER 18, 2019

They’re not talking to their marketing teams, to their technology teams, and so they have legacy systems with customer data, they have Cloud systems that their employees are using and all of these are potentially vulnerable to attacks from outside forces and inside forces. Dave Oates: Yeah. Lily Li: That’s right.

Data 60

Data Privacy System Crisis Communications 60

Communications Conversations

OCTOBER 13, 2015

Great, model employee. Employee engagement? Enhanced brand reputation? ” What community relations folks really want (from a marketing metrics perspective) is: More traffic to key volunteer pages on the corporate site asking employees to volunteer. Good story. Driving traffic to the web site. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17). 2021, August 11).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

JULY 11, 2019

What you must do, then, is create set of brand guidelines: a document that clearly states everything from the fonts you use to the types of stock images you’ll allow to be associated with you. Follow these steps to create a visual identity that’s consistent and effective, and your brand reputation will benefit.

Company 84

Company Brand Branding How To 84

Beyond PR

APRIL 22, 2016

Mistakes, misunderstandings, accidents, product failures, and employee misconduct are all risks that businesses face regularly. Every business is different and what needs to be in your response plan will require careful research, documentation, and frequent revision. Although they’re nearly impossible to avoid, they can be managed.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

MaccaPR

SEPTEMBER 13, 2016

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. The same goes for any incriminating digital files – e-mails, documents and presentations – that might reveal your company’s most embarrassing actions.

Crisis 48

Crisis Airlines Reputation Corporate 48