Remote PR Jobs

AUGUST 31, 2022

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. Think about what is important to your executive - and start there.

Publicity 208

Publicity How To Storytelling Construction 208

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Wadds Inc.

SEPTEMBER 18, 2023

A new study - The Future of PR/Comms and their Social Impact - reports growing calls for a more radical, socially conscious approach. 3) Measuring impact in terms of social outcomes Too often, public relations activity has focused on outputs like impressions and awareness.

Study 98

Study Publicity Ethics Measurement 98

Wadds Inc.

MARCH 19, 2024

It’s measured by means of employee engagement. Jo Rozsich will review the OASIS planning model, which has its roots in communications management theory developed in the 1950s by Scott Cutlip. as a management tool to help benchmark and develop communications teams. I’d go further and add productivity and profitability.

Internal 78

Internal International Communications Employee 78

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. One of the more frustrating things to happen on the agency side is hearing about a big development at the last minute, with very little time to plan for the best results. Measure what matters.

Agency 223

Agency How To Construction Advertising 223

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Jeremy Longinotti , VP of Sales and Business Development at AirPR, previously Co-Founder and Chief Operating Officer at TruSignal, the big data and predictive analytics company.

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Onward with this month’s PR Tech Sum. click image for higher resolution) 2.

Employee 133

Employee Software Survey Tools 133

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Onclusive

APRIL 12, 2018

This work is being woven into the development of a new web platform that will enable us to serve up content that is important to our clients and stakeholders in the way they want, when they want. AirPR: Does the UL marketing team combine content marketing, PR & communications, social & digital marketing and direct marketing efforts?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Shift Communications

OCTOBER 26, 2022

While the most effective PR plans are developed quarterly or bi-annually , each program should be rooted in annual goals and objectives. It’s easy to stop there and create a PR plan that includes the expected (albeit boring) or simply swaps new angles and messages into last year’s framework. PR Plans Performance Communications.

Communications 78

Communications Analysis Leadership SEO 78

PRSay

SEPTEMBER 19, 2017

Sharam Fouladgar-Mercer will be co-presenting a professional development session on “ The New PR: The Science Behind What Works ” on Monday, Oct. The best PR professionals I know work quietly behind the scenes. One common “hidden objection” we’ve discovered is the PR person’s fear of “looking bad” due to the data.

Measurement 134

Measurement Data Analytics Conference 134

Konnect Agency

FEBRUARY 6, 2024

Marketing & PR: What’s The Difference? Have you ever tried to explain the difference between marketing and PR only to be met with blank expressions? Even within our own industry experts, it can be difficult to pinpoint what benefits and roles PR and marketing play in the overall business communications landscape.

Marketing 52

Marketing Exercises Strategy Measurement 52

PR Conversations

NOVEMBER 22, 2023

Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’.

Education 52

Education Reputation Leadership Technology 52

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Mail-merge for journalist emails is a great example (and one that’s unfortunately misused in PR), but there’s more. Social content is simple.

Pitching 136

Pitching Tools Agency Resources 136

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

MAY 28, 2014

Richard talked to the #MeasurePR community about challenges and changes in measurement, and why it’s so important for a PR program. The theme of the conference is “From Measurement to Insight,” which I think anyone involved in PR would agree is a critical component.

Measurement 84

Measurement Conference Analysis Resources 84

Bianchi Biz Blog

JULY 1, 2021

As a company that focuses on mobility public relations, we wanted to provide the best possible counsel to our vehicle technology supplier clients about this increased interest in how ESG (and the related reporting) could … and perhaps should … be incorporated into their PR, stakeholder relations and marketing communications activities.

Automotive 97

Automotive Technology Communications Mobile 97

Barokas

AUGUST 17, 2017

Ad value equivalency, or AVE, is a slightly fictitious metric that has besieged PR pros for decades. AVE is based on the idea that PR and advertising accomplish the same thing and can be compared interchangeably – when as we know, the disciplines are incredibly different. Tie PR results to business successes.

Measurement 68

Measurement Print Advertising Advertising 68

Burrelles Fresh Ideas

OCTOBER 10, 2023

Among all those video marketing strategies, public relations (PR) remains an underrated one. A well-thought PR plan ensures your videos reach the right audience, resonate with their interests, and amplify your brand message in a meaningful way. Video marketing and PR: How are they intertwined?

Video 87

Video Publicity Marketing Analytics 87

PRSay

SEPTEMBER 21, 2018

Power social influencers — Power social influencers are niche famous individuals with a meaningful following on Instagram, YouTube, Snapchat or whatever platform. Each one is measured by different metrics and tools, requires different research, and responds to different forms and styles of outreach.

How To 137

How To Media Nonprofit Newspapers 137

Solo PR Pro

FEBRUARY 25, 2020

As a Solo PR Pro, negative predictions about the economy can be unsettling. In fact, a downturn can be a boom period for Solo PR Pros, with companies needing the expertise and efficiency offered by solos. How does what you offer contribute to that process in a measurable way? Increase business development.

Course 68

Course System Training Creativity 68

Barokas

DECEMBER 5, 2019

PR people outnumber reporters six to one. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. Without strong, outside validation, it can be difficult to gain meaningful traction with the media.

Strategy 78

Strategy Media Storytelling Pinterest 78

Barokas

AUGUST 17, 2017

Ad value equivalency, or AVE, is a slightly fictitious metric that has besieged PR pros for decades. AVE is based on the idea that PR and advertising accomplish the same thing and can be compared interchangeably – when as we know, the disciplines are incredibly different. Tie PR results to business successes.

Measurement 60

Measurement Print Advertising Advertising 60

The Proactive Report

DECEMBER 21, 2015

Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. With the gajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, in turn, can make locating those meaningful insights challenging.

Data 100

Data Advertising Advertising Measurement 100

Stephen Waddington

MARCH 15, 2022

It's a ten-week executive education course aimed at helping PR practitioners increase their earning potential by developing as managers and practitioners. Socially Mobile has been developed by Sarah Waddington and I along with a community of more than 50 teachers, assessors, and examiners. The deadline is 31 March. Amy Maxwell.

Mobile 116

Mobile Meeting Course Ethics 116

ImPRessions - Crenshaw Communications

JULY 25, 2017

Smart PR partnerships expand opportunities. The best PR partnerships are borne of positions or values that are similar or consistent. Most recently, on behalf of interactive content developer Arkadium, we arranged a panel discussing tech in the newsroom. Feature celebrities in meaningful ways. . Evaluate PR partnerships.

Education 136

Education Leadership Agency Instagram 136

PR Conversations

OCTOBER 27, 2023

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent issues that emerged in the PR Conversations blog at that time. I believe we have to identify publics from their own perspectives.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. Here’s why I believe the KBI is a good way to approach the evaluation and reporting of PR campaigns.

Measurement 100

Measurement Advertising Advertising eBook 100

Stephen Waddington

MARCH 15, 2021

The result was a learning and development event with a difference. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19.

Google 119

Google Data Government Social Media 119

Stephen Waddington

AUGUST 12, 2020

Innovation in the PR industry is alive and well. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. What one tip would you give anyone thinking of starting a PR business? Adam Driver. Mike Robb.

Agency 161

Agency Meeting Crisis Energy 161

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. But that’s what we do with a lot of PR metrics: we measure impressions, social sharing and AVE because they are easy to conjure, not because it has applicability to our overarching business objectives.

Analytics 120

Analytics Google Measurement Data 120

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 74

Radio Television Media Local 74

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Solo PR Pro

OCTOBER 8, 2019

You do not have to start from ground zero when developing a video strategy. If you are new to developing a video content program, you may be anxious about where to start. Measurement. Based on your goals, establish key metrics that will be tracked to measure your success. You have the tools. Expand to other channels.

Video 55

Video Marketing Banking Strategy 55

Flack's Revenge

MAY 12, 2016

I agreed to meet with CEO Hannah Oiknine to learn more, as we like to be on top of the latest developments here at Fusion PR. Rather than assume that media are the quarry, to be hounded by PR, Babbler envisions that press will gladly opt in and connect with brand content online.

B2C 120

B2C System Interviews Report 120

Solo PR Pro

JULY 18, 2017

As a Solo PR Pro it is not enough to do a great job for clients, you must be able to show them results in a way that is meaningful to them. Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose.

Measurement 40

Measurement Report Analytics Guidelines 40