Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. In the past some digital PR firms used low-quality websites to promote their client’s website to gain instant exposure and high rankings for targeted keywords.

Google 259

Google Digital PR Mobile SEO 259

Cision

JUNE 26, 2017

This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram. How You Can Process Desktop Photos to Give Them a “Filtered” Look. The post How to Make Awesome Instagram Posts on Desktop appeared first on Cision.

Instagram 109

Instagram How To Mobile Community 109

Prohibition

SEPTEMBER 15, 2021

Promoted posts arrive for Instagram shops. On the Instagram Shop page, marketers can now include promoted posts to advertise set products and discounts. This is a great feature that they’ve introduced onto the platform from an e-commerce perspective! TikTok has added a new ecommerce function with the Shopify tab.

Social Media 62

Social Media Trends Marketing Media 62

Cision

JULY 6, 2017

It’s wonderful when Chrome will auto-fill a form for you on your desktop (make sure you do not disable this feature), but don’t forget about your mobile users. Use a site like responsinator.com to look at both desktop and mobile versions to ensure it stands out, design-wise, and functions on both site versions.

Blogging 168

Blogging How To Privacy Mobile 168

Business Wire

MARCH 6, 2017

Are they on their smartphones or on a desktop? Are your news release readers downloading your promoted content? Are you reaching new audiences with your news releases, or are you decreasing the consideration time it takes for someone to buy your product? Where is your audience? Are you activating the right markets?

Measurement 160

Measurement How To Analytics Data 160

ReimaginePR

JULY 25, 2018

Affiliate – Sites that your brand partners with to promote and sell your company’s products and services. Google PageSpeed Insights will look at both the loading time and overall performance of your site on desktop and on mobile. This is the most popular and common way of advertising your Website. Google PageSpeed Insights.

SEO 211

SEO Tools Engineering Google 211

The Resolution Blog

AUGUST 6, 2019

Post level data on Facebook gives you a detailed view per post showing potential reach, split between paid and organic (if any paid promotion was applied), evidence of actions taken, details related to media views etc. If you have supplemented organic activity with paid promotion, don’t forget to include any data to the right of col V?—?where

How To 120

How To Media Comparison LinkedIn 120

Beyond PR

MARCH 13, 2017

It’s worth the time and financial investment to understand your customers’ habits in how they use mobile, tablets, laptops, and desktops. If you are promoting a contest on your mobile website, make sure you’re also promoting it on your main website as well as social media and other avenues. Create a Cross-Device Story.

Strategy 80

Strategy Marketing Mobile Financial 80

Buchanan PR

JANUARY 9, 2023

Once the broader target audiences are identified, it can help to pull recent insights or analytics about your followers to understand their general demographics – age, gender, location, mobile vs. desktop user, etc. This data may be used to inform some of the characteristics of the personas being developed. Back to our ice cream shop example.

Social Media 82

Social Media How To Instagram Media 82

Cision

NOVEMBER 6, 2015

Are there videos of people using your product in creative or offbeat ways that you can promote? In YouTube, you can automatically make a video available on mobile, but you also want to make sure that the videos effectively deliver content on any display, whether phone, tablet, desktop or television.

Video 120

Video Trends YouTube Television 120

Beyond PR

MAY 1, 2017

Desktop Initiated Live Video Allows For Higher Quality Videos. Recently Facebook integrated Facebook Live into its desktop version , and this should alleviate problems of video quality and connectivity for most broadcasts. Promotion is Necessary for Facebook Live Success. Live video is a compromise of quality for timeliness.

Facebook 63

Facebook Video How To Retail 63

Prohibition

AUGUST 21, 2019

Mobile or desktop? While mobiles provide a simpler method of filming, the quality of the video will be much lower than a professionally filmed video which is then broadcasted through a desktop. Promote across other channels. To help, here are 19 of our tried-and-tested tips…. Before the live broadcast.

Facebook 70

Facebook Film Video Mobile 70

Sword and the Script

MAY 8, 2018

Brand awareness accounts for about half of that activity (45.6%), followed by customer acquisition (32.6%) and brand promotions such as contests (29%). Mobile computing devices have become so ubiquitous and powerful that the distinction between mobile and desktop may be hard to identify in the not-so-distant future.

Survey 62

Survey B2B Marketing Mobile 62

Beyond PR

JANUARY 11, 2018

If you have an event or celebrity to promote in a major media market radio may be the way to go. How to Make Awesome Instagram Posts on Desktop. Luckily, Jim Dougherty came up with a handy guide for how to post on a desktop. How Successful Journalists Use Social Media. Journalists are increasingly using social media.

Communications 64

Communications Marketing Radio Airlines 64

Cision

SEPTEMBER 26, 2016

Writers who edit in WordPress may write directly into the cloud by default, but there are a class of “desktop blog editor” products that offer additional features and ease that WordPress proper cannot. Other desktop blog editor options include BlogDesk and BlogJet. Tools to improve your markup / organization.

Tools 120

Tools How To SEO Writing 120

Shift Communications

DECEMBER 17, 2014

You’ll want to make your newsletter look good while keeping in mind that people will be reading your newsletter across a number of devices: desktops, mobile phones, tablets, etc. Part Three: Promotion. The next step is to promote it. Before you begin your promotion, create a landing page that will live on your website.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Beyond PR

JUNE 27, 2017

This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram. How You Can Process Desktop Photos to Give Them a “Filtered” Look.

Instagram 69

Instagram How To Mobile Community 69

Critical Mention

JANUARY 9, 2019

Some examples of native advertising are paid search ads, promoted listings and in-feed ads. It’s been several years since Google revealed that cellular search activity was beginning to outpace desktop searches. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future.

Trends 108

Trends Marketing Mobile YouTube 108

Konnect Agency

DECEMBER 8, 2021

Snapchat and TikTok do not currently offer direct shoppable capabilities, however, ads can link directly to any page or product page within a brand’s website to promote shopping online purchases. Users are currently unable to shop directly on Pinterest but will be sent to the product page on the brand’s website.

Social Media 59

Social Media Agency Media Pinterest 59

Cision

NOVEMBER 23, 2015

This is consistent with similar studies that have found that customers who engage a social promotion may never subsequently engage the brand. The key takeaway for PR and marketing professionals is to test email “blasts” to make sure that they can be accessed from mobile or desktop devices, and to realize how versatile email is.

Communications 120

Communications Mobile Facebook Study 120

Beyond PR

MAY 26, 2016

There are a lot of things to consider when getting your news release or content ready for promotion. We often see links to website pages that haven’t been published yet or files bookmarked on the writer’s desktop. Common word misspellings.

Training 0

Training Writing Brand Branding 0

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Reciprocal reviews on platforms such Airbnb promote confidence and trust. TV and mobile are almost at parity for both viewing and ad investment.

Report 81

Report YouTube Privacy Web 81

Communications Conversations

DECEMBER 13, 2017

Friends are promoting them (on Instagram, no less). And, you can use Zencastr to record remotely from your laptop or desktop–it can be a bit buggy at times, but I have yet to find anything better. It seems like everyone is talking about podcasting right now. Clients are asking about it. And, people are listening.

Corporate 103

Corporate Banking Resources Radio 103

PR 20/20

JUNE 4, 2020

For example, do you have a list of people who watched your promotional video? SEMrush provides a helpful model for segmenting by location: Let’s say that you are a company that sells outdoor gear and you wanted to promote your jackets. We recommend starting small and being very specific. Prioritize those first. By device used.

How To 40

How To Marketing Apparel Web 40

Sword and the Script

OCTOBER 15, 2016

It was akin to a desktop manual for my profession. He blames that advertising style, and its inability to sell product, for marketers’ exodus to promotions.”. For instance, Einstein’s algorithm-based learning can anticipate which emails customers are most likely to click on based on the recommended products they promote.”.

Advertising 60

Advertising Advertising Print Interviews 60

The Stalwart Blog

FEBRUARY 26, 2016

Erin gave a tour of the office in the kickoff stream and the second was a “what I learned this week” session from gap intelligence’s President, COO, and desktop analyst. Promote engagement. We filmed two “scopes.” Human nature is to “talk like someone on TV” when a camera is pointed at us.

Film 60

Film Groups Twitter Social Media 60

Cision

AUGUST 5, 2015

At her recent webinar , social media consultant Jenn Herman discussed the best strategies and tactics to effectively engage your audience, promote your brand and create effective content on Instagram. As the fastest-growing social network , Instagram is a must for brands looking to boost their social presence. JH: Unfortunately, no.

Instagram 120

Instagram Video B2C Mobile 120

Presspage

MAY 16, 2017

Mobile Optimization For many years now mobile has risen in importance relative to desktop, and in 2016 Google changed its algorithm to reflect the significance of mobile. It makes sense that Google would see the pages people are linking to (and thus talking about) as high quality content, and thus promote it in its search results.

SEO 60

SEO Mobile Web Google 60

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. In the past some digital PR firms used low-quality websites to promote their client’s website to gain instant exposure and high rankings for targeted keywords.

Google 64

Google Digital PR Mobile SEO 64

Shift Communications

SEPTEMBER 10, 2015

Facebook’s organic reach is declining, says the 2015 Instagram Intelligence Report – in other words, just posting content without paying to promote it may not be enough to ensure that it gets seen. In fact, mobile usage seems to be overtaking desktop usage – period. And you want to be riding that dragon.

Instagram 60

Instagram Mobile Marketing Facebook 60

ReimaginePR

JULY 25, 2016

It’s not really made for desktops, so it won’t adjust as well as Facebook. You can post sales or product promotions every few posts, just don’t make it all the time. You can share videos, images, articles or text updates with your friends so it’s easy to find different content each week. Instagram is a bit trickier.

Social Media 120

Social Media Technology Pinterest How To 120

PR 20/20

AUGUST 20, 2019

We are communicators and storytellers, strategists and promoters. Now, you can promptly join and promote on the conversation. Available on all Google Analytics accounts, Insights (located in the top right on desktop and their app) surfaces anomalies for you, including items like: Pageview spikes. Say for example, by 9 a.m.

Report 40

Report Marketing Analytics Data 40

Communications Conversations

MAY 31, 2016

Where did the notifications for promotions and job changes go? You’ll see them in the upper-right-hand corner on your desktop feed, and in the “network” tab on the mobile app. Probably not a reason I would stop using LinkedIn, but it’s definitely clouding my perception at the moment.

LinkedIn 60

LinkedIn Tools Video Reputation 60

Waxing UnLyrical

AUGUST 11, 2011

Save them somewhere convenient, such as an email draft, or in a note on your desktop, for quick access. To promote/remind people of the chat, schedule a few tweets spread over a few days leading up to the chat, that do just that. If you’re a guest and have a few different Twitter handles (e.g.

Twitter 79

Twitter Guidelines Community Facebook 79

ZudePR

FEBRUARY 22, 2016

For example, tap in any competitive transactional keyword phrase nowadays on desktop and there’s nary an organic search result in sight. Hands up if you’re spending lots of money and time on social media to promote your business, but little on email marketing. 5: E-Mail Marketing Has a 4300% Return on Investment.

Social Media 75

Social Media SEO Media Local 75

Communications Conversations

OCTOBER 6, 2020

Or, uber-promotional folks who have something to sell. Desktop vs. mobile usage. And, the fact that roughly 4 in 10 people are still accessing LinkedIn from a desktop computer. Only this little tidbit: Stories aren’t available on the desktop version of LinkedIn (yet). Again, I know it’s early.

LinkedIn 88

LinkedIn Brand Branding Mobile 88

Cision

JULY 5, 2016

At the risk of really dating myself, when I first started in the workforce in 1990, our marketing department only had a few shared computers, we were not yet using email regularly, we were still creating “mechanicals” for printed materials as opposed to using desktop publishing, and companies were just starting to create websites!

Nonprofit 227

Nonprofit Crisis Viral Groups 227