Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. This profession is definitely exciting. Their current crisis management firm is not delivering practical deliverables.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. But that isn’t an accurate definition.

Social Media 252

Social Media Crisis Media Viral 252

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

Prohibition

AUGUST 9, 2022

The maze is a great way to celebrate their anniversary – it’s a stunt that looks visually impressive making for great social media content and is one that has definitely got the brand talking, great work Lego – oh and happy anniversary! Deliveroo crack down on thieving seagulls. pic.twitter.com/D7B6bnCUFa.

Social Media 62

Social Media Media Viral B2C 62

Onclusive

JULY 18, 2017

Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice. Marketers need to deepen their knowledge of PR attribution so their organizations can benefit from the money they’re investing in PR. PR is not just impressions. .

Comparison 294

Comparison Advertising Advertising Analytics 294

5W PR

JANUARY 11, 2024

From red jackets to red boots, the color has definitely been a top contender all fall long and now it’s the time to let your lips and nails join in on the fun. It’s a peach girl winter! Red Lips & Nails – Just in time for the holidays, the color red is coming in strong.

Fashion 78

Fashion Trends Hotels Viral 78

NewsWhip

NOVEMBER 2, 2021

The modern definition of misinformation has certainly become more contextual. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Although this is not the norm, there are exceptions that fit the older definition of misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media.

How To 78

How To Ethics Measurement Creativity 78

PRSay

DECEMBER 10, 2020

The result: a new definition of professionalism. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. Remember the BBC dad?

Communications 157

Communications Nonprofit Employee Film 157

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Not only is he a sharp emerging marketer, he’s an NCAA baseball player , and he knows something about going viral : A couple of years ago, he made a TikTok video of himself throwing a football over his house and catching it.

Consumer 80

Consumer Marketing Television Viral 80

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Creative ideas are by definition outliers, so they may take a leap of faith. This promotion of a mundane personal health topic made all the difference. Some say it cannot be taught, but we disagree.

Creativity 174

Creativity Small Business Storytelling Travel 174

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. However, in terms of digital vs. traditional issues, the core definition of an issue (and a crisis) remains the same, no matter where the situation occurs. This is why I get so annoyed with the term “social media crisis”!

Airlines 206

Airlines Crisis Wikipedia Social Media 206

OnePitch

JANUARY 11, 2024

But this was related to a raw carrot salad that was going viral on TikTok.” So it's definitely something that was on brand for us. But knowing that we are getting pitches that the publicists know are for the Bustle reader is definitely important. Recently, we had a TikTok go viral about it. It’s very difficult.”

Pitching 93

Pitching Consumer Trends Viral 93

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. You take a piece of content in one language, often English, and translate it into another – French, German, take your pick. But then, what happens when a word isn’t translatable?

Local 62

Local Leadership Viral Creativity 62

Cision

JULY 28, 2015

Visible Intelligence lets us know if a good news story goes viral, which is great for brand reinforcement,” Natalie says. It definitely gives us an edge.”. You’ve expanded your brand awareness with this, so put it in your back pocket and remember it for the future,’” Natalie says. Visible Intelligence adds value for our clients.

Media 120

Media Viral Newspapers Digital PR 120

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Cision

MARCH 31, 2015

Everyone wants to go viral, but it’s nearly impossible. By definition, people using mobile devices are on the go. “If you want people to share your video, ask them.” – Jay Baer. Bigger is not better. Focus on the needs of niche audiences and try creating content that resonates with them. Bigger is not better: Part 2.

Storytelling 120

Storytelling Mobile Video Viral 120

ReimaginePR

SEPTEMBER 26, 2016

Create the definitive resource, the ultimate guide, even the beginner’s guide. But don’t simply post a link on your Facebook page and expect for it to go viral. Long-term keywords are definitely important, but not the only important factor. Results definitely don’t happen overnight, but they do eventually pay off.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Prohibition

MARCH 11, 2022

McDonald’s recently released a new recruitment campaign that definitely caught our eye! The following video and drawing that went viral sums it up quite well. #Wordle241 pic.twitter.com/eDSbFqmqOh. — IKEA UK (@IKEAUK) February 15, 2022. McDonald’s clever hiring adverts. Prince Andrew out clubbing this weekend ?? ??.

Social Media 71

Social Media B2C Viral Trends 71

Flack's Revenge

MARCH 21, 2018

So within a matter of minutes of publication, we’ll have an idea of what’s pre-viral, as it were, what everyone’s going to be sharing in the next few hours. We can search by keyword, website, or Facebook page to see what’s predicted to be successful.

Data 136

Data Pinterest Viral Facebook 136

Shift Communications

JANUARY 12, 2018

One of my favorite examples from this past fall was Uniqlo’s partnership with Boston’s Museum of Fine Arts merging fashion, art and hands-on activities seamlessly (pun definitely intended). Taking a Stand. For example, Patagonia took a strong stand against the reduction of land in Bears Ears and Grand Staircase-Escalante National Monuments.

Consumer 83

Consumer B2C Viral Fashion 83

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Screw definitions and silos. During the past few months we’ve analyzed hundreds of posts, tweets, and other content to determine what type of content works best.

Communications 40

Communications Measurement Employee Course 40

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Definitely not. Hashtag campaigns are risky business, which is why I recently wrote a post on how to launch a successful hashtag campaign. But what if a hashtag campaign targeting your organization is launched by someone else?

Case Study 232

Case Study Crisis Twitter Viral 232

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. 5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. Around the Web Business Building Marketing buzz marketing viral marketing'

Viral 40

Viral Marketing Web Big Data 40

Ishmael's Corner

NOVEMBER 18, 2014

Khanna definitely brings a fresh look to his account. Just don’t expect a future Honda campaign to deliver a viral video of a cat coding a mobile app. My snapshot analysis starts with their websites: Khanna’s site has the more switched-on look with the vertical scroll that works so well on mobile devices. Turning to Twitter ….

Instagram 94

Instagram Mobile Social Media Construction 94

Prohibition

DECEMBER 13, 2019

Tap into current affairs and hijack the news agenda to recreate funny and relevant content, look at current viral posts from which you can take inspiration, but make sure you adopt a level of consistency and stick to a solid brand tone throughout.

Facebook 62

Facebook Social Media Video Viral 62

Communications Conversations

APRIL 20, 2018

Getting GA certified isn’t a requirement, but it is definitely something worth considering as it helps you to understand the platform (if you haven’t been certified, you will definitely want to study up for this test beforehand) and builds up your resume with a great industry-based credential.

Social Media 114

Social Media Media Education Analytics 114

Cision

MAY 11, 2016

to viral social media campaigns. . It is a small industry, and you will most definitely come across the same people in five, 10 and 15 years. Have a communications plan in place and identify a team who is ready and able to respond calmly and consistently. . How do you envision the future of PR? Never, ever burn bridges.

Television 120

Television Travel Tourism Pitching 120

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Bryan: Definitely. I mean, I think we’re definitely seeing it and we’re seeing it from some of the really big clients. Bryan: Yeah, I mean, definitely.

Advertising 131

Advertising Advertising Data Reputation 131

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Waxing UnLyrical

APRIL 30, 2013

The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. It’s definitely circulating.” Social media by definition is a space where people share ideas and information. ” So, how did it all happen? No harm intended.

Social Media 111

Social Media Reddit Media Facebook 111

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate?

Agency 62

Agency Case Study Technology Viral 62

PR in High Definition

JULY 28, 2022

But the question then is, what is it about the Free Hugs Campaign that has made it stand the test of time, and go viral with 78 million views in the Sick Puppies music video alone? Even a snappy slogan or retweet can go a long way. Human element.

Brand 62

Brand Branding B2C Viral 62

Waxing UnLyrical

AUGUST 22, 2014

22 People Who Should Have Definitely Not Taken The Ice Bucket Challenge. Rosalie Morton explores the lessons we’ve gained from this viral hit. Why: Is the challenge merely “slacktivism” that makes us feel good, or can it really make a difference? Mark Schaefer offers his video response.

Nonprofit 78

Nonprofit Viral Social Media Resources 78

Prohibition

JANUARY 17, 2022

Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. These are two crucial qualities teachers need to have – and Ryan definitely has both. Don’t worry, I am going to tell you! What students need to be aware of when they enter the field.

Social Media 85

Social Media Industry Film Viral 85

PR in High Definition

JUNE 3, 2020

Seen a funny picture in a forum that would make a viral-worthy news piece? PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. For example. someone’s hashtagged a nice picture with your client’s brand on it? Make sure it is credible.

Digital PR 77

Digital PR Viral Creativity Examples 77