Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Or, to view other videos in the series click below: Jay Baer Asks: Are Social Media and Journalism Linked?

Video 205

Video Journalism Social Media Study 205

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. It’s definitely circulating.”

Social Media 111

Social Media Reddit Media Facebook 111

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. The campaign targeted the younger generation, creating an unavoidable social media buzz that introduced them to the character who they may not yet have heard of.

Marketing 52

Marketing Viral Trends Consumer 52

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. How many media outlets covered the stunt?

How To 78

How To Ethics Measurement Creativity 78

Konnect Agency

NOVEMBER 16, 2022

Consider Where the Video will Live – with the boundaries of earned media and social media constantly blurring, keep in mind that your video may appear across multiple media platforms like online websites, a publication’s social media channels, and even broadcast (hello late night TV and the 5 o’clock news).

Video 52

Video Agency Viral Nonprofit 52

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Perhaps Luis’s avid followers can’t wait to see what the star does next? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. McDonald’s recently released a new recruitment campaign that definitely caught our eye! The posters have been displayed throughout London and also across social media and have received an overwhelming response.

Social Media 71

Social Media B2C Viral Trends 71

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. As television crews zoomed in on the unsettling smirks, social media quickly caught wind, and coverage snowballed into mainstream media, which is where I encountered Paramount’s bizarre promotional play.

Consumer 80

Consumer Marketing Television Viral 80

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

Cision

JULY 28, 2015

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows. Natalie spent three hours each day monitoring social media for clients. “I It definitely gives us an edge.”.

Media 120

Media Viral Newspapers Digital PR 120

5W PR

JANUARY 11, 2024

From red jackets to red boots, the color has definitely been a top contender all fall long and now it’s the time to let your lips and nails join in on the fun. The Ballad of Songbirds and Snakes – The newest movie in The Hunger Games franchise is out and it is all over social media. It’s a peach girl winter!

Fashion 78

Fashion Trends Hotels Viral 78

Flack's Revenge

MARCH 21, 2018

In my last post , I explained that social media data can be used to bolster PR efforts. So within a matter of minutes of publication, we’ll have an idea of what’s pre-viral, as it were, what everyone’s going to be sharing in the next few hours.

Data 136

Data Pinterest Viral Facebook 136

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. Have a Social Media Strategy. Don’t Give Up.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Prohibition

DECEMBER 13, 2019

Keeping up with Facebook ’s ever-changing algorithms and ensuring you’re not only delivering the right kind of content for your audience but posting at the right times isn’t always the easiest of tasks, but we’re here to break it all down to help you really crack social media content on Facebook. Tap into the right times to post.

Facebook 62

Facebook Social Media Video Viral 62

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social! It’s about being able to build relationships and connections on social. Don’t worry, I am going to tell you!

Social Media 85

Social Media Film Industry Viral 85

Ishmael's Corner

NOVEMBER 18, 2014

Khanna definitely brings a fresh look to his account. Khanna joined in August 2012, making it appear that he viewed the social media platform as just another communications channel for his election campaign. Instagram looks like a wash with neither politician emphasizing the social media tool. Turning to Twitter ….

Instagram 94

Instagram Mobile Social Media Construction 94

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. Maven-level tip: Make sure you are where they are, i.e., whatever platform, website, or media outlet that they trust enough to pay attention to. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Screw definitions and silos.

Communications 40

Communications Measurement Employee Course 40

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Definitely not. Social media is a powerful communications tool that presents many wonderful opportunities. But what if a hashtag campaign targeting your organization is launched by someone else? A coincidence?

Case Study 232

Case Study Crisis Twitter Viral 232

OnePitch

JANUARY 11, 2024

Know that I write these sort of business light stories, that I write about influencer culture and social media and how brands are working within these new frameworks of new, whether it's TikTok or – we look at like when BeReal was really big last summer. But this was related to a raw carrot salad that was going viral on TikTok.”

Pitching 88

Pitching Consumer Trends Viral 88

Shift Communications

JANUARY 12, 2018

In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course. When ideating larger campaigns, we will need to think more than ever about creating an integrated experience. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

Cision

MAY 11, 2016

to viral social media campaigns. . In order to be successful in this industry, communication professionals need to be proficient in both traditional media and social media. It is a small industry, and you will most definitely come across the same people in five, 10 and 15 years.

Television 120

Television Travel Tourism Pitching 120

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. What about you?

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

AUGUST 22, 2014

22 People Who Should Have Definitely Not Taken The Ice Bucket Challenge. Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. Why: The Ice Bucket Challenge is redefining social media campaigns. Mark Schaefer offers his video response.

Nonprofit 78

Nonprofit Viral Social Media Resources 78

NewsWhip

MARCH 31, 2021

We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Bryan: Definitely.

Advertising 131

Advertising Advertising Data Reputation 131

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview.

Media 74

Media Viral Video Newspapers 74

PR in High Definition

SEPTEMBER 24, 2019

This is where good PR work comes in – there is no fixed rule; an effective media relations practitioner just knows. The age of social. There’s a misconception that these Social Media Editors post what they’re told to. Definitely not. As such, this makes them a target in public relations campaigns. News been framed!

Media 54

Media Newspapers Journalism Video 54

PR in High Definition

JULY 28, 2022

Fortunately, however, social media has become our biggest ally and can produce incredible traction if a campaign’s message is eye-catching, memorable, and simple to understand. Even a snappy slogan or retweet can go a long way.

Brand 62

Brand Branding B2C Viral 62

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. We select influencers through media monitoring tools, such as Talkwalker and Cision, resources such as Influencer Marketing Hub , Scrunch and InfluencerandCo.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Prohibition

JUNE 16, 2017

Related Posts Google+ event offers top tips on ‘newer’ social media platform 58 Finding it hard to keep up with social media? For example, omgsuckssobadthatiwearthatmanyfalseeyelashesicantseeanymore which is definitely not what they were created for. Tell them how much you adored their recent post and why.

Social Media 48

Social Media Exercises Viral Video 48

PR in High Definition

JUNE 3, 2020

Seen a funny picture in a forum that would make a viral-worthy news piece? Better yet, tag the social media account it was sourced from or embed the image directly from the source. PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. For example. Do it yourself.

Digital PR 77

Digital PR Viral Creativity Examples 77

David PR Group

MAY 26, 2017

This includes search results which may be the first to publish negative news stories, hate blogs and social media posts that are building viral strength. We really don’t have privacy and free speech anymore as anything you say online can be used against you – perhaps not legally but definitely in the court of public opinion.

Reputation 44

Reputation Policies Web Employee 44

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Time will tell, but definitely one to watch. How effective is video on social media? . An ode to the new BeReal app? Facebook splits its news feed .

Instagram 118

Instagram Social Media Video Facebook 118

Waxing UnLyrical

AUGUST 22, 2014

22 People Who Should Have Definitely Not Taken The Ice Bucket Challenge. Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. Why: The Ice Bucket Challenge is redefining social media campaigns. Mark Schaefer offers his video response.

Nonprofit 40

Nonprofit Viral Social Media Resources 40

Melissa Agnes

FEBRUARY 3, 2015

Never knowing if something is going to go viral against you in a negative way… but wait! But the juice is definitely worth the squeeze. It is certainly not impossible (far from it), but it’s only by being prepared that you will be successful at this. The unpredictability of this new digital landscape.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169