Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. These are two crucial qualities teachers need to have – and Ryan definitely has both. What students need to be aware of when they enter the field. And this is what Ryan encouraged as well.

Social Media 85

Social Media Film Industry Viral 85

Waxing UnLyrical

AUGUST 22, 2014

22 People Who Should Have Definitely Not Taken The Ice Bucket Challenge. Rosalie Morton explores the lessons we’ve gained from this viral hit. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Mark Schaefer offers his video response.

Nonprofit 78

Nonprofit Viral Social Media Resources 78

Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. It’s definitely circulating.” Social media by definition is a space where people share ideas and information.

Social Media 111

Social Media Reddit Media Facebook 111

Melissa Agnes

FEBRUARY 3, 2015

Never knowing if something is going to go viral against you in a negative way… but wait! But the juice is definitely worth the squeeze. It is certainly not impossible (far from it), but it’s only by being prepared that you will be successful at this. The unpredictability of this new digital landscape.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Prohibition

JANUARY 17, 2022

Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. 5) A phone company who didn’t communicate: Huawei’s damaged reputation. The commercial showed clips and images of sexism in films, boardrooms and also violence.

Fashion 75

Fashion Telecommunications Crisis Training 75

Bad Pitch Blog

MAY 26, 2009

SUBJECT: *T-Mobile l Eco-Friendly Viral Videos. T-Mobile just launched a series of eco-friendly viral videos - the latest rollout under T-Mobile’s recently launched Mobilize sustainability platform, (www.t-mobile.com/mobilize) Which reminds me, if you have to pitch someone about a viral video? It’s not viral.

Pitching 40

Pitching Viral Mobile Video 40

Waxing UnLyrical

AUGUST 22, 2014

22 People Who Should Have Definitely Not Taken The Ice Bucket Challenge. Rosalie Morton explores the lessons we’ve gained from this viral hit. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Mark Schaefer offers his video response.

Nonprofit 40

Nonprofit Viral Social Media Resources 40

Sword and the Script

FEBRUARY 7, 2017

Yet the time investment is really challenging to prescribe definitively. There are also intangibles such as the seemingly unexplained behavior of a digital community. For example, I’ve seen posts cranked out in an hour go unexpectedly viral.

B2B 60

B2B Blogging Data Survey 60

Karen Freberg

OCTOBER 18, 2018

Digital literacy is everywhere – this is definitely a key area that Adobe wants to embrace and work towards helping address this across the different areas and industries. Below is a video clip of me stopping by the Creative booth at the Community Pavilion (so many vendors and stops, so little time!), Digital Literacy.

Education 56

Education Creativity Video Tools 56

Cision

OCTOBER 16, 2017

Chris Lynch: So, number one, I think what I’ve told a lot of communicators that I talk to in the market that are thinking about how they recruit talent is to think a little bit outside of the box in terms of where they go for certain skill sets. How has it changed the job, and what does it mean in terms of the communications function?

Media 202

Media Storytelling Technology Data 202

NewsWhip

MAY 12, 2021

Definitely because if you don’t have those guardrails, like I said, you’re just going to be annoying. And one of the sub-trends is online communities. And, our community managers on Mountain Dew had said… We had launched a Dew store with products last summer as well, and people were just loving that type of content.

Trends 78

Trends Brand Branding Reddit 78

Karen Freberg

FEBRUARY 2, 2020

However, while the commercial was great and entertaining, I felt that there could have been some additional social media components that Jeep could have definitely capitalized on. Peanut (or VaynerMedia that was behind it) really tapped into all of the possible tactical elements of social media in the hopes of going viral.

Social Media 78

Social Media Analysis Media Viral 78

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? How we’re going to fund it, what it’s going to mean, what the definition of infrastructure is. You have to be able to prioritize starting every strategy with insights and analytics.

Data 78

Data Media Analytics Energy 78

Sword and the Script

JULY 14, 2015

Focus on building a community. Whether the platform for a content marketing program is a website, a blog, or a newsletter (better still if you have all three – integrated) the top objective is to build a community. Your content will not go viral and you shouldn’t try. Deliver value, not sales pitches. . Perseverance. .

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. in Communication program. Does our video have the makings of a viral video? A good video camera is definitely important, but don’t break the bank for one.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Image: striatic via Flickr, CC 2.0

Policies 86

Policies Twitter Facebook Writing 86

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. Consider role definitions and quality control through collaborative partners when moving forward with social listening. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. Consider role definitions and quality control through collaborative partners when moving forward with social listening. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Build your community by asking questions, replying to comments, hosting contests and sharing coupons and promotions. Everyone wants to produce viral content that gets shared all over the web. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

PR for Anyone

JANUARY 30, 2024

Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view. The discussion touches on the evolving definitions of generations in the age of technology, and Ashton emphasizes the absurdity of narrowing slices of generational classifications.

Technology 130

Technology Study Social Media Resources 130

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] From porn stars to fashion bloggers!

Marketing 28

Marketing Employee Wikipedia Data 28

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Lesson #6 - Transform Your Customers into A Community. it’s her skills in self-promotion and image management that put her a cut above.”. Source: E! ).

Social Media 48

Social Media Marketing Media YouTube 48

Masters in Communications

FEBRUARY 12, 2022

While there remains a definite wealth gap, that filters into other areas and translates socially into a knowledge gap based on ongoing access to outlets (33). With this, mass communication becomes a social justice issue to be aware of, to account for, and another issue where there is a need to level the playing field.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Commodity news is almost by definition valueless. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. And when the free press and First Amendment are under attack, scrutiny, or an attempt to dilute the definition of truth we should rally around that. How are you looking at the data?

Report 225

Report Media Advertising Advertising 225