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Edelman Trust Barometer data: More CEOs should be active on social media

Communications Conversations

While the continued loss of trust in government, NGOs and media is definitely concerning–and not great for communicators. The rise in trust for “my local employer” and “my employer’s CEO” could result in huge wins for your organization in 2021–with the right steps. Man, I feel old).

Data 88
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. Support employer branding. Awards in particular can be great ways to generate a morale boost for both leadership and staff.

B2B 334
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Three things to consider when your U.S. company is looking to expand internationally

PR in High Definition

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Having a local presence and team are critical elements. Even better if they speak the local language and understand the cultural norms. Be authentic.

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Three things to consider when your U.S. company is looking to expand internationally

PR in High Definition

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Having a local presence and team are critical elements. Even better if they speak the local language and understand the cultural norms. Be authentic.

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Tech multinationals cannot afford to take their eyes off the road in China

The Hoffman Agency

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

Local 36
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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

However, in terms of digital vs. traditional issues, the core definition of an issue (and a crisis) remains the same, no matter where the situation occurs. Here are some interesting reads to provide more insight on this subject: Do Social Media Accounts Legally Belong to the Employer or Employee?

Airlines 206
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#InspireInclusion Is Nice and All, but What Does It Even Mean?

The Hoffman Agency

As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. For example, HR materials, employee handbooks? Specific to multinationals, I have often found that certain voices and definitions of inclusion are louder than others.