Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Take these other major incidents for example: Chipotle’s E.coli outbreaks and data breach. Read the infographic below to learn more about how much bad customer experiences can cost companies.

Airlines 87

Airlines Financial Film Viral 87

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. Determine Impact from Share of Voice Comparisons. presidents: Hillary Clinton and Donald Trump.

Media 120

Media Viral Comparison Social Media 120

Sword and the Script

NOVEMBER 25, 2014

It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated. Gated Content Doesn’t Go Viral. Two in particular stood out for me.

Viral 116

Viral Infographics Web Content Marketing 116

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. For data campaigns, I would do this in the second paragraph of my email to give more context to the piece and why it was conducted. Alternatively, conceive a new campaign/piece of data research that takes hours rather than days to pull together.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MAY 19, 2022

Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. Or it can come from internal data.

Survey 91

Survey How To Reddit Pitching 91

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. Cobblestones are the related content that incorporates data and stories from the cornerstone efforts. PR has changed dramatically from the time when we were all thinking “Wow – a multimedia press release. What a novel idea!”

eBook 70

eBook Viral Conference Content Marketing 70

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. But generally speaking, it is a content research tool that allows marketers to put themselves in the shoes (and the mindset) of different segments of customers. What would you rather read?

How To 120

How To Tools Exercises Viral 120

Sword and the Script

OCTOBER 22, 2016

It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR. Pop-up forms work.

Web 60

Web Google Mobile B2B 60

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Encourage more prospects to download content such as a white paper, e-book or infographic. Way more often than you currently are).

Social Media 97

Social Media Media YouTube Facebook 97

Shift Communications

DECEMBER 29, 2015

One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Will a blog post go viral? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. From PR to Marketing: Why You Should Expand Your Skill Set.

Analytics 60

Analytics Viral Social Media Google 60

Beyond PR

AUGUST 18, 2016

The reason: Visually consistent marketing. Data shows that the average adult attention span is shrinking, with scientists’ estimates around eight seconds. While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. Stand out in a sea of content. The result? Consistency.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. See how they market online. The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

NewsWhip

MAY 27, 2021

So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. We pride ourselves on following the data. That’s where the data comes in. So, we’ve heard you talk about data informed. Paul: Brilliant. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Solo PR Pro

JUNE 9, 2015

If you’re heavily entrenched in the numbers-end of PR (like Google Analytics or mobile marketing growth stats), it’s easy to offer up your findings in a blog post. Infographics. Back to that data. Use a tool like Canva or tap into someone on eLance or Fiverr to turn your idea into viral magic.

Blogging 40

Blogging Guidelines eBook Viral 40

Norton's Notes

MARCH 26, 2015

We wanted to encourage people to share their feelings and to do so in various formats, we collated a lot of this and created this infographic and then we worked with the Poetry Society and a couple of experts to create a scientific formula for the perfect verse. Here’s some of what we did….

Viral 28

Viral Infographics SEO Social Media 28

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. The data presented will be backed by a series of well-researched statistics.

Instagram 63

Instagram Marketing Viral Airlines 63

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

FEBRUARY 8, 2024

Incorporating visual content into your content marketing strategy is about more than just grabbing eyeballs. Understanding these psychological aspects of visual content is crucial for content marketers. Here, we’ll cover the most common types of visuals used by content marketers, plus visual storytelling examples.

Storytelling 52

Storytelling Examples Infographics Viral 52

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Each asset should serve a unique goal, audience, channel—or else all you’re doing is creating a lot of noise without a lot of value,” says Natalia Dinsmore, Senior Content Marketer at Balance. Blog posts into eBooks.

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. Hint: “Because every marketing guru says so” is not always the right answer.) Repurpose content when the data says so Review your analytics to see which posts are performing well. See where we’re going with this?

eBook 52

eBook Video YouTube Blogging 52

Contently - Strategy

JANUARY 23, 2019

Vox launched in 2014, around the time ESPN acquired FiveThirtyEight, the data-explainer site run by Nate Silver. “It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote.

Media 111

Media Journalism Content Marketing Education 111