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Unlocking the Science of Influencer Marketing [Webinar This Week]

Cision

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. Heidi will be joined on Thursday, October 13 at 1 p.m. ET by author and Top 1% PR influencer Carrie Morgan.

Marketing 120
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. For more on how PR turns prospects into customers , see our earlier post. Drive differentiation – or establish a new category.

B2B 334
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How to Encourage Customers to Create User Generated Content

5W PR

Creating shareable moments Design the products, services, or brand experiences in a way that naturally encourages customers to share their moments. Whether it’s unique packaging, memorable events, or exceptional customer service, shareable moments stimulate UGC.

How To 78
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Most companies are using Twitter wrong–it’s all about brand love in 2021

Communications Conversations

While a good chunk of brands still use Twitter as a customer service tool, some are starting to move away from Twitter and not devote the resources platforms like Instagram, Facebook and LinkedIn are receiving. Don’t try to get them to sign up for a webinar. No replies (that’s customer service).

Twitter 149
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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Greater collaboration and teamwork By having all your brand’s social listening and monitoring data and insights on one dashboard, you can share key information across multiple teams including marketing, sales, and customer service – improving internal relationships and helping to achieve common goals.

Strategy 370
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Marketing with Messaging Apps

5W PR

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. If texts can resolve technical queries instead of the customer calling back multiple times, it will lead to loyal and happy customers.

Marketing 107
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A Quick Guide to Writing Enticing ‘Benefits Headlines’

PRSay

Which of these headlines is most likely to spur you to sign up for a webinar? One reads “New Webinar Helps Managers Improve Productivity” and the other says “Get All Your Work Done in Half the Time, Be the Office Hero, and Go Home Early.” Here are five tips for crafting effective benefits headlines: 1.

Writing 156