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Crisis PR Lessons From The Iowa Caucus

ImPRessions - Crenshaw Communications

Because of its first-in-the-nation status and a quirky, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage. It’s a classic case of what not to do in a crisis situation. Here’s where Iowa officials ran afoul of the crisis PR playbook.

Crisis 323
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Social Media for Healthcare: What’s The Potential?

Melissa Agnes

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

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Maxim Behar for Capital Newspaper: The Crisis Have Made Us Better Experts

Maxim Behar

Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. " Were you ready, were your clients ready for the crisis? -

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Crisis PR Lessons From The Iowa Caucus

ImPRessions - Crenshaw Communications

Because of its first-in-the-nation status and a quaint, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage. It’s a classic case of what not to do in a crisis situation. Here’s where Iowa officials ran afoul of the crisis PR playbook. What went wrong?

Crisis 156
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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8

Handbook 191
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How to Protect Your Brand in a PR Crisis

Onclusive

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How crisis communications has changed. A crisis can accelerate more rapidly and responses from your brand need to occur quickly. Keep your focus on the future.

Crisis 186
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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.

Crisis 249