Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling. In fact, storytelling compels users to convert more effectively. Episodic Content . Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. PR grows more in demand. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text.

Video 62

Video Strategy SEO Engineering 62

Communications Conversations

OCTOBER 13, 2015

Driving traffic to the web site. With so few employees using LinkedIn Publishing as a storytelling tool, couldn’t companies hand-pick star volunteers, and provide a bit of coaching and assistance in helping them tell their volunteer stories there? Good story. Great, model employee. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Waxing UnLyrical

AUGUST 11, 2014

This week’s roundup features seven posts from around the web that either focus on, or reveal hidden gems via, secrets. Kirk Hazlett relays the secret to encouraging creativity with honest and open feedback rather than negativity. 3 TED Talks That Uncover the Secrets of Storytelling. Secrets everyone has them.

Storytelling 87

Storytelling Privacy Resources Web 87

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> We’ve been big fans for quite some time, and we wholeheartedly agree that “traditional web design is broken.”. And Why You Should Now. Quality Assurance.

Web 60

Web Internal International Storytelling 60

The Hoffman Agency

NOVEMBER 22, 2022

The communication industry stood out to me because I enjoyed the freedom of creativity and also wanted to be a person who can build a bridge between people, companies and countries. When I discovered The Hoffman Agency, I was surprised by the strong global presence, storyteller mindset and great social culture.

Fashion 36

Fashion Storytelling Web Internal 36

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Web Strategy by Jeremiah Owyang. Web Ink Now. Creativity Unbound. Search Engine Land. Social Media Examiner. DigitalMarketer. Search Engine Watch. MarketingProfs. Search Engine Journal.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Communications Conversations

MAY 11, 2017

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. But, we haven’t seen too many good examples of companies using that “story” functionality creatively. These are the storytellers of 2017.

Social Media 68

Social Media Trends Radio Media 68

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. The web environment displays content in a card formal. But it’s not the PR team telling stories in an attempt to get them picked up by traditional media.

Storytelling 60

Storytelling Local Community Case Study 60

The Resolution Blog

SEPTEMBER 8, 2015

With the launch of ‘Penguin’, Google now penalise web sites using manipulative search techniques. Andy Green ( @andygreencre8iv ) is a leading expert in Brand Storytelling, Creativity, memes and PR strategy. ‘Digital Competent’ - here I come. About Andy Green. Members can vote for him here.

SEO 120

SEO Google Engineering Data 120

Cision

JANUARY 6, 2017

That is how we created the three pillars of storytelling, country building and club making. It is profound to step back and witness the storytelling that we have created over 30 years and for so many companies. That work then gives us a framework to think creatively about how to communicate with the customer.

Retail 225

Retail Consumer Brand Branding 225

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR professionals need to be thinking about things like web traffic, customer engagement and conversions. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” It bowed on the Content-Makers Stage with an SRO audience of 1000+. Here’s a link to The AP’s blog post on the session.

Conference 36

Conference Journalism Web Comparison 36

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. What You Can Learn About Storytelling from Charity Water. How can you create campaigns, blog posts, and more that resonate with your audience? Here are some ideas on how to hook them the right way. Why: “You can receive an email, and take no action. ” 3.

Storytelling 40

Storytelling Banking Training Writing 40

Beyond PR

MARCH 6, 2018

Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. 88 percent value creativity and craft in content creation. Or simply put — driving revenue. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 190

Writing Communications Marketing B2B 190

Waxing UnLyrical

JANUARY 3, 2012

In the publishing industry, the creation of subgenres and “crossover” genres differentiates new voices within each category of storytelling. Clients in many fun sizes, industries, and locations reach her through the Web. Create a box within your box. Be outside it. What To Do When The Box Flips Inside Out.

Fashion 70

Fashion Storytelling Web Facebook 70

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more. These four September days are for you—the product manager, the creative marketer, the start-up founder. Topically, this event covers a lot of ground. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

JUNE 22, 2015

Why: “Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about, so they actually pay attention and engage with the brand,” says Ancita Satija in this WUL post we ran (just last week!). ” 5. 6 Rules of Thumb for Successful Brand Publishing.

Content Marketing 40

Content Marketing Storytelling Community Video 40

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. This can mean digital video, creative Instagram posts, and inbound marketing techniques. We’re responsible for creating shareable content that engages users and requires new storytelling skills.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

PR Job Coach

NOVEMBER 26, 2020

Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. It demonstrates initiative, creativity and uniqueness. Prior to Redphlag, he was vice president of Branding and Corporate Communications and general manager of the Web Strategy Center of Hitachi, Ltd.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 28, 2022

Effective storytelling improves valuations. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. The metrics comms and PR pros are tracking. select all that apply).

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

MARCH 10, 2019

1) Storytelling, analytics and thought leadership are the top PR tactics and trends. The respondents identified the tactics, techniques and procedures as (combined) “more important” or “much more important” as follows: storytelling (76%); data & analytics (75%); thought leadership (70%); measurement (66%); and.

Survey 97

Survey Media Relations Corporate Communications 97

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. The Data Story on the Hottest PR Trends.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. 29) A logical investment in creativity. “As ” Jered Martin | OnePitch.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

The Hoffman Agency

SEPTEMBER 7, 2020

With these specific B2B audience subgroups in mind, we chose three different landing pages with varied content: Tech PR , The Story is Always There and Storytelling Training. but understandably lack web page engagement data. a) Reaching B2B decision makers on Facebook with detailed targeting. c) Going after lookalike audiences.

Advertising 36

Advertising Advertising B2B Facebook 36

Ishmael's Corner

MAY 10, 2015

It’s an ideal platform for visual storytelling. - Triberr : Called a blog amplication platform, Triberr allows you to connect with other like-minded bloggers and share each other’s work with your social neworks. - Visual.ly : You can think of this as on-demand creative services for deliverables ranging from videos to infographics.

Tools 60

Tools B2B Software Storytelling 60

Contently - Strategy

JANUARY 9, 2019

But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand. Brands get excited about flexing their creative muscles with awareness content, and they’re usually comfortable talking about their products and services at the bottom of the funnel. In other words, spam this is not.

How To 108

How To Transportation Content Marketing Healthcare 108

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. And this podcast lives up to its name in many ways.

Marketing 74

Marketing Conference Content Marketing Agency 74

Waxing UnLyrical

NOVEMBER 2, 2015

5 Tips to Get in Your #Creative #PR Groove. 5 Tips to Get in Your #Creative #PR Groove. Draw Me a Story: Six Storytelling Lessons From Cartooning. ” You can thank me later. Instagram for PR Success: 40+ Examples, Ideas, Tips and Tools. ” 3. Photography 101 for PR, Marketing and Life in General. ” 4.

Storytelling 40

Storytelling Instagram Creativity Content Marketing 40

Communications Conversations

APRIL 4, 2016

They’re thinking about it as a key storytelling device. The increasing importance of the visual web. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). And, they’re thinking about it as a multi-media hub. They include infographics.

Corporate 60

Corporate Strategy Pinterest Web 60