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How New Journalistic Practices Are Influencing The News Release

Business Wire

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152
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20 PR and Marketing Predictions for 2022

Sword and the Script

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Brad Marley , Chief Storyteller, Yelram Media . The metaverse, Web 3.0, Dorothy Crenshaw , CEO, Crenshaw Communications . PR grows more in demand.

Marketing 215
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7 creative ways to promote your company’s corporate volunteer efforts

Communications Conversations

Driving traffic to the web site. Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Good story.

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Monday Roundup: Secrets

Waxing UnLyrical

This week’s roundup features seven posts from around the web that either focus on, or reveal hidden gems via, secrets. Kirk Hazlett relays the secret to encouraging creativity with honest and open feedback rather than negativity. 3 TED Talks That Uncover the Secrets of Storytelling. Secrets everyone has them.

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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

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Behind the Headlines with Adrienne and Greg Weiss

Cision

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. That is how we created the three pillars of storytelling, country building and club making. That work then gives us a framework to think creatively about how to communicate with the customer.

Retail 225
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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Experiential storytelling. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more. These four September days are for you—the product manager, the creative marketer, the start-up founder. Topically, this event covers a lot of ground. Media and journalism.