Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Writing & Editing of Miscellaneous PR Assets. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

The Hoffman Agency

JULY 8, 2019

To write such realistic descriptions, you’d think he had traveled there himself, the same as Joseph Conrad traveled on the Congo River before writing Heart of Darkness. A novelist exploited by his editors, who forced him to write non-stop until, poor and exhausted, he took his own life on April 25, 1911. Data knows best.

Storytelling 28

Storytelling Data Travel Writing 28

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). Strong creatives seem to always generate discussion among judges, too.”

Measurement 156

Measurement Case Study Creativity Course 156

Landis PR

SEPTEMBER 7, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. When I was studying public relations at San Jose State University (SJSU), there was no such thing as a curriculum for social media. Fast forward to today. Social media users passed the 3.5

Social Media 104

Social Media Marketing Media Analysis 104

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152

Mobile SEO Web Training 152

The Hoffman Agency

NOVEMBER 28, 2022

I clicked on Hoffman’s profile, read something about the agency’s emphasis on storytelling and swiftly sent a LinkedIn message declaring my interest. I studied journalism and literature and thought nonstop about telling compelling stories that could conjure up emotions and connect people. No longer am I only calling myself a writer.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

SEPTEMBER 14, 2015

Clinton notes, “The combination of storytelling and data is the most powerful way to effect change.” At just 11 years old, Malala began writing blog posts under a pseudonym about the unjust rule of the Taliban preventing girls and women from obtaining an education. Give real life examples and stories.

Data 120

Data Case Study Storytelling Conference 120

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. Outside the box” = Used to refer to creative thinking, but has become a cliché.

Communications 52

Communications eBook System Corporate 52

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. PR people don't whisper into the ears of journalists about what to write. Myth #6: PR professionals just write press releases.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

The Hoffman Agency

MARCH 18, 2022

I am captivated by storytelling’s power to elevate the everyday and make academia accessible. When people ask why I study public relations, nutrition and nursing, I tell the story of an oncological researcher; I would write to him and explain that he is my life muse, but he may not like the reason.

Storytelling 36

Storytelling Creativity Study Internal 36

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry.

Skype 150

Skype Industry Storytelling Interviews 150

Stephen Waddington

DECEMBER 15, 2021

It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense.

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Agencies are having to think of new, creative ways to use video for selling a product or message. According to a study by the Pew Research Center, of people getting news on desktop or mobile, more prefer mobile (56% to 42% who prefer desktop). This entertaining video from Eloqua uses animation to keep the target audience engaged.

Trends 120

Trends Mobile Video Film 120

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Track cited studies and notable advanced content that is linked to. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. We offer everything from strategic communications to public relations, marketing, branding and creative services. MDB: Study for the Accreditation exam.

Media Relations 97

Media Relations Media Social Media Internal 97

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Write the book on it. A book, like a research study or other knowledge project, separates a thought leader from other business executives, and even in the digital age it remains a solid platform for earning media coverage, speaking opportunities, and other executive visibility within an industry.

Brand 196

Brand Branding Reddit B2B 196

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. And, he even added links to their sites. What We Talked About on Growing Social New. What you need to know about Newsjacking.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

What’s notable about the film, for anyone who writes for a living, is its masterful use of language. The script runs the gamut of creative and powerful wordplay, including scholarly quotes from the poet Marguerite de Navarre and lots of German and French bons mots. In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. That is why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. That is why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless.

Wireless 36

Wireless Internal International Software 36

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. There will be a glut of AI-generated content as well.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Brad Marley , Chief Storyteller, Yelram Media . We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Karen Freberg

JANUARY 14, 2021

We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field.

Social Media 88

Social Media Media Resources Creativity 88

Stephen Waddington

MARCH 15, 2021

How can we encourage potential students to study PR and comms? You do need the storytelling, relationship building, creative and analytical skills. WhatsApp has invested $1m in 20 different research groups to study how misinformation spreads; it also deletes around 2 million accounts a month.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 10, 2019

Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. “Content marketing will revolve more around individuals and storytelling components. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. My guiltiest pleasure is…listening to movie scores while writing. Is your content driving results? Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

PR Conversations

AUGUST 17, 2016

I studied at the Open University in the late 1990s – they ran some fab summer schools back then! These academics have a more European sociological/philosophy lineage rather than the organisation or business studies basis elsewhere. Do you have a view on this? Heather – my first degree was also in psychology.

Publicity 46

Publicity Storytelling Study Journalism 46