Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. In the digital PR world , journalists and reporters promote our content. Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. Let’s try to focus on reporters. Finding them can be a challenge.

Digital PR 62

Digital PR Report How To Pitching 62

Cision

FEBRUARY 5, 2016

Native advertising is one of the most controversial and least understood concepts in contemporary marketing. As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., shared her perspective on native advertising in a recent podcast recording. What is native advertising?

Advertising 120

Advertising Advertising Journalism Content Marketing 120

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Just as with targeted advertising, data is the holy grail of ad tech PR. Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Brands get creative on social channels. For example, if your brand just put out a report with interesting stats, the information can be turned into engaging graphics or charts to engage not only customers, but journalists. Breaking news happens fast, and reporters writing stories are looking for a quick reaction.

Social Media 322

Social Media Data Report Tools 322

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

Creativity 122

Creativity Communications Storytelling Transportation 122

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 62

Advertising Advertising Social Media Pinterest 62

Agility PR Solutions

APRIL 11, 2019

Companies and employees in the creative industry are opening up about compensation, new research from staffing firm The Creative Group shows. The post 3/4s of creative managers say their firms are transparent about pay appeared first on Agility PR Solutions. When asked to name the greatest advantage […].

Creativity 68

Creativity Survey Advertising Advertising 68

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. How best can we optimise our advertising campaign to ensure strong, positive results across all our ads? Pixel, custom audiences, Facebook advertisers. 2) RETARGETING.

Facebook 110

Facebook Advertising Advertising Creativity 110

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”. Time Magazine ’s April 3 rd cover asked, “Is Truth Dead?”

Report 225

Report Media Advertising Advertising 225

ImPRessions - Crenshaw Communications

MAY 22, 2023

Before her role at Crenshaw, Mez covered diverse aspects of the digital economy, programmatic ad buying, media, and tech as an ad tech reporter at Adweek. Her industry experience spans the wellness, enterprise, cybersecurity, and advertising production sectors.

Agency 156

Agency Communications B2B Enterprise 156

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. This tool will provide more creative options, making suggestions for your copy, generating backgrounds and introducing image expansion tools. From new AI introductions to Meta and LinkedIn, to X setting up a paywall for all users.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Josh is currently the Media and Tech editor at Adweek, where he oversees the team of reporters covering–you guessed it–ad tech!

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. A deck is also a useful “takeaway” for reference when an analyst drafts a report.

Wireless 309

Wireless B2B Report Media Relations 309

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Don’t confuse PR and sales.

Publicity 334

Publicity How To Agency Product Launch 334

PR for Anyone

NOVEMBER 3, 2021

Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. ” What is the most creative residential real estate story the Washington Post has run? And in special sections, preference is given to Realtors who advertise with us. What is the most creative residential real estate story Inside Nova has run?

Real Estate 223

Real Estate Local Pitching Media 223

Sword and the Script

JUNE 12, 2018

This meant reporters were able to see the edits made and suggested. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. As PRWeek reported : “Of course, the ‘draft’ was intentionally sent to relevant media outlets to earn coverage of the limited time menu item.

Creativity 61

Creativity Infographics B2B Corporate 61

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination.

Agency 223

Agency Survey SEO Social Media 223

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. The right advertising generates reach and frequency of message to inform specific audiences. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements.

Resources 78

Resources Creativity Publicity Local 78

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule.

B2B 310

B2B Video Creativity Social Media 310

Tribe Builder Media

AUGUST 19, 2019

Clutch Names Tribe Builder a Top Advertising and Marketing Agency in a Recent Report! We are excited to announce that in a recent report, Clutch has named us a top advertising & marketing agency in New Hampshire! The post Clutch Names Tribe Builder a Top Advertising and Marketing Agency!

Advertising 40

Advertising Advertising Agency Marketing 40

Tribe Builder Media

AUGUST 19, 2019

Clutch Names Tribe Builder a Top Advertising and Marketing Agency in a Recent Report! We are excited to announce that in a recent report, Clutch has named us a top advertising & marketing agency in New Hampshire! The post Clutch Names Tribe Builder a Top Advertising and Marketing Agency!

Advertising 40

Advertising Advertising Agency Marketing 40

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. 1) Statistics on the Super Bowl audience and advertising. What does an advertisement in this year’s Super Bowl (54) cost? That’s the theme for this week’s Unscripted Marketing Links (UML). According to Ms.

Sports 113

Sports Advertising Advertising Survey 113

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 103

Survey Report Media B2B 103

Bad Pitch Blog

SEPTEMBER 18, 2011

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share these misconceptions because advertisements are familiar to them (thanks Mad Men ) and PR is not. She whined a lot.

Advertising 108

Advertising Advertising Newspapers Education 108

Stephen Waddington

MAY 10, 2022

I spoke to the Influencer Marketing Trade Body’s Scott Guthrie about the report. The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? Ours is an industry doubled in size since 2019.

Marketing 78

Marketing Government Sports Advertising 78

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

5W PR

APRIL 10, 2023

5W is committed to helping businesses thrive and is happy to report its new status as a badged Meta Business Partner, an essential tool that helps the agency take clients to the next level. Meta Business Partners also receive 1:1 training in creative education, early access to product updates, and insights into Meta Business initiatives.

Engineering 88

Engineering Advertising Advertising Agency 88

The Proactive Report

NOVEMBER 3, 2022

If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. Mike Falkow is the Creative Director of Meritus Media Inc. That falls under the department of sales. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. We believe in transparency that gives us the confidence to deliver exact reports back to the clients.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

ImPRessions - Crenshaw Communications

JULY 2, 2019

For years, advertising and PR firms have touted their “independent” status. But according to The Holmes Report , “the divide between independent and public PR agencies is seen more clearly seen when analysing the performance of the Big 4 holding groups, whose PR operations grew by just 3.3% But what does that really signify?

Agency 259

Agency Creativity Internal International 259

PRSay

MAY 9, 2023

With the rise of influencer marketing as a paid PR tactic, there’s a myriad of metrics that can be reported to demonstrate campaign value from our old friend, impressions (how many eyeballs saw it) to engagement rates and high-value actions (clicks, shares, etc). If there’s anything marketing has a lot of, then it’s metrics.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Agility PR Solutions

OCTOBER 18, 2020

With brand marketing budgets tight due to COVID-19, communicators slashed their reliance on media and creative agencies more than any year in the past decade, bringing various advertising tactics in-house or splitting work using a hybrid model, according to the 14th annual Canadian report, Digital Marketing Pulse Survey released by Ipsos Canada, the (..)

Agency 84

Agency Marketing Survey Advertising 84