Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

FEBRUARY 1, 2024

Subject Line: New Survey Data for [Website Name] Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. Add 1-2 sentences explaining why this is significant.)

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

DECEMBER 17, 2016

The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. Referral traffic reported by Google Analytics (GA) is being gummed up by bad actors.

Analytics 60

Analytics Data Report Measurement 60

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Reporters are always looking for last-minute tips for topics as varied as Halloween tips for frugal parents, to adult Halloween wines and cocktails. Fall into these smart seasonal PR ideas.

Film 180

Film Small Business Pitching Comparison 180

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

5W PR

SEPTEMBER 7, 2021

Following journalists on social media is easy these days, and it helps companies in creating a personalized pitch that will be relevant for each reporter, even if that pitch isn’t directly sent to a journalist but delivered to their publication instead. A great example of this is visual content, such as infographics.

Pitching 88

Pitching Infographics Social Media Employee 88

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Instagram has an extensive set at its disposal to create its Annual Trends Report. Tip: Brands get creative and overlap hero content types. Internal Datasets. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Marketwired

MARCH 22, 2016

Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. While they can (and should!) Neither is a good alternative.”.

Measurement 100

Measurement Data Creativity Viral 100

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. Those who work to generate high-impact coverage get to know contacts personally and use creative follow-up to gain a reporter’s interest.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

APRIL 13, 2019

The report says, “They’re looking inwards in recognition that to enable their organization to flow around the customer, they must challenge business as usual and inspire change.”. Full report: Way Beyond Marketing: The Rise of the Hyper-relevant CMO (opens in PDF). 3) The CMO Council infographic on CMO priorities.

Study 118

Study Survey Infographics B2B 118

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Interactives.

Digital PR 62

Digital PR Analysis B2C Examples 62

PRSay

JUNE 11, 2021

News & World Report rankings for U.S. On social media, what creative tactics did the team use to tap the faculty’s expertise? Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. 1 ranking in the latest U.S. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

ImPRessions - Crenshaw Communications

JUNE 6, 2017

It should include plans and strategy memos, weekly recaps, media coverage and all results reports. Many also look for over-the-top creativity or that unique “something.” We find it particularly helpful to keep an awards file at the beginning of any PR campaign. ” Do prioritize. Be strategic about your entries.

B2B 168

B2B Video Exercises Infographics 168

Cision

JULY 30, 2015

If a reporter calls on deadline, never jump right into the interview. With a last-minute interview, you don’t have time to do a full assessment of the media opportunity, outlet and reporter like you would in normal circumstances. But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so.

Interviews 120

Interviews How To Media Infographics 120

Buzzstream

MAY 19, 2022

Look at another example in marketing statistics from Hubspot , and you’ll see a majority of the statistics listed are from their own reports and surveys. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. If I click on their website, the first thing I see is a Fall 2021 report.

Survey 90

Survey How To Reddit Pitching 90

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just like HARO, (Help a Reporter Out), the service is free and requires a simple sign-up to receive daily email queries. SelfMade lets you “be the creative director of your life” with packages that offer slick professional photo editing and social media support at an affordable budget. Talkwalker for realtime Newsjacking.

Tools 147

Tools Radio Data Analytics 147

Cision

NOVEMBER 24, 2015

Facebook recently reported that it receives more than 4 billion video views each day , more than YouTube. According to a report from Ogilvy and Tubular Labs , 725 of the 1,000 most popular Facebook videos at the beginning of 2015 were re-uploaded from outside sources.

Examples 120

Examples Viral YouTube Infographics 120

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world.

Infographics 105

Infographics Software Video Employee 105

Cision

MAY 11, 2015

Five years ago, when I was really getting my feet wet in PR, we relied on calling and emailing reporters. Now, we’re banking on our social media presence and engaging visual content to get and hold reporters’ attention. The use of social media has been, in my opinion, one of the biggest trends of the industry.

Reddit 120

Reddit Social Media Pitching Comparison 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. The round-up can be turned into an infographic to post on the company website or used as an idea for a holiday gift story. In a longer format, the piece becomes fodder for a talk at an upcoming conference.

Interviews 136

Interviews Pitching Infographics Print 136

Sword and the Script

DECEMBER 24, 2019

1,236 words; 55% of bloggers report an average post exceeds 1,000 words; and 28% say their average post is greater than 1,500 words. 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

Prohibition

AUGUST 17, 2021

Video content allows for brands to showcase creativity to existing consumers and attract new consumers as well. Whether your video is an animated infographic explaining the latest stats of complex research or a promotion for a new product your audience will be more interested to interact and engage with video content. Going Forward.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Sword and the Script

SEPTEMBER 17, 2016

And the way you can build those connections and backlinks are with infographics. By creating original infographics for influencers, there is massive potential for higher rankings and better relationships.”. Don’t miss these related posts: 10 Timeless Creative PR Ideas. Art or Science: Creative Marketing and PR.

Pitching 60

Pitching Infographics SEO Creativity 60

Critical Mention

OCTOBER 24, 2019

Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. The Holmes Report. Our take on the Holmes Report: The Holmes Report provides a vast amount of PR resources for professionals across the globe. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Shift Communications

JANUARY 2, 2019

Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions. Iterative and ongoing analysis and reporting ensures that all tactics are performing effectively. Measure and Improve. Annie Perkins.

Analysis 95

Analysis Infographics Internal International 95

Buzzstream

DECEMBER 5, 2023

Many people – particularly those who come from technical or creative backgrounds – detest marketing and think that a strong offering is all that’s required to succeed in the world. Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40.

Infographics 62

Infographics Pitching Writing Blogging 62

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. When we see it, we know it’s great, but for some of us (myself included), creativity doesn’t always come easily. And, while it’s a victory to have a reporter want to cover our story, we still have to give them these big files, and that’s a pain. Would you want read it?

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Sword and the Script

MARCH 19, 2018

The full report – the 2018 JOTW Communications Survey – was announced in today’s issue of the JOTW and is freely available on SlideShare (also embedded nearby). Interestingly, a separate study of 400 in-house creatives and marketers by inMotionNow * put award programs at bottom of the list of results that matter. Click To Tweet.

Survey 74

Survey Trends Communications Storytelling 74

Buzzstream

DECEMBER 13, 2023

They frequently receive praise for their monitoring and reporting. On G2, Prowly wins out on Reviews, Reporting, and Database (albeit with a smaller sample size or reviewers). Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

They frequently receive praise for their monitoring and reporting. On G2, Prowly wins out on Reviews, Reporting, and Database (albeit with a smaller sample size or reviewers). Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

ISEBOX

FEBRUARY 2, 2017

The resulting report identified 40 factors that impact stickiness, including price, brand perception, volume of messages, interaction, etc. The second prong is the creative part where you use different means, channels, and tactics to help your audience easily digest your message. Consumers are savvy and you risk insulting them.

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

PR Fuel

SEPTEMBER 18, 2018

Inject any reporter with truth serum, and they’ll tell you that 99% of press releases they receive don’t matter and get deleted. Most press releases suck, and they’re a waste of words and a waste of everyone’s time, from the person who wrote it to the reporters who get bombarded with it. Be creative.

Writing 118

Writing Newspapers Report Data 118

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. The report reveals that in-house investment in influencer (e.g.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

FEBRUARY 5, 2016

As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., For native advertising to be effective, marketers need to be able to give journalists the editorial freedom they need to truly explore and report on their topic. Navigation – How will people find and experience the content?

Advertising 120

Advertising Advertising Journalism Content Marketing 120