Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! This was an example of a creative brand awareness campaign which embraced pioneering technologies to generate mass media coverage and really get people talking! How to pitch to journalists .

Creativity 71

Creativity B2C Enterprise Examples 71

Konnect Agency

NOVEMBER 20, 2023

With AI’s rapid advancement and broad application potential, PR professionals are increasingly embracing AI-powered tools like ChatGPT to augment writing, supplement creativity, and fine-tune brand messaging. Meeting Journalists Where They Are…On Substack That Is Only looking to HARO for new pitch opportunities?

Viral 52

Viral Video Trends Consumer 52

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

The Hoffman Agency

MARCH 23, 2021

I was often approached and received pitches, emails, press releases from public relations professionals, so it seemed natural to make the leap to PR since my experience as a recovering journalist gives me the leverage to succeed. Now that I am on the other side of the communications equation, my journey as a storyteller continues.

Storytelling 69

Storytelling Crisis Management Internal International 69

Landis PR

OCTOBER 25, 2021

Another important lesson is that you must meet your audience where they are. Embrace storytelling. If I think of some crazy pitch or stunt or partnership, I put it in there. When I’m struggling to come up with creative concepts, I open those files and invariably come up with something new. Now is the time to experiment.

Healthcare 98

Healthcare Communications Measurement Resources 98

The Hoffman Agency

SEPTEMBER 3, 2020

I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story.

Storytelling 69

Storytelling Internal International Instagram 69

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Software 36

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text.

Video 62

Video Strategy SEO Engineering 62

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” If you can pack your pitch into 140 characters, do it.

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. Her network is huge and she has an incredible level of knowledge and insight about our business. Let’s talk about data.

Interviews 115

Interviews Agency Industry Measurement 115

Shift Communications

OCTOBER 17, 2014

This means sitting in on a lot of meetings, listening for needs and opportunities. It requires agility, and keeps me thinking creatively. It’s because I’m running from call to meeting to call and so I don’t get a chance to witness, and to cheer, for the wins as they happen. My main concerns: client health and team health.

Agency 146

Agency Pitching Training Meeting 146

Konnect Agency

FEBRUARY 16, 2021

Particularly for new products that are more complex in nature, it can be difficult to convey everything you want to say in the live format due to over-scheduled meetings, crowded booths, and other programming. More often than not, brands who exhibit at trade shows are there to showcase something new and exciting.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Shift Communications

AUGUST 20, 2015

You’re walking into a new business pitch, do you know where your personal brand is? Everything from the way you handle phone conversations to the tweets you send to the way you present yourself in a meeting is part of the larger message you’re sending about your brand. Rather, embrace the storytelling opportunity.

Brand 60

Brand Branding Pitching Storytelling 60

The Hoffman Agency

MARCH 20, 2017

If you were to strip the role of the PR consultant to its most basic function, we are the ones whose job it is to offer a creative, engaging and relevant (yes, to currency and timeliness) pitch of our client’s products and/or services. But, try bringing that down one notch. In other words, the PR consultant is a salesperson.

Publicity 63

Publicity Construction Agency Advertising 63

Beyond PR

NOVEMBER 29, 2016

Storytelling for example, finds it roots in cave paintings and the earliest form of communication. The first is that PR pros pitched themselves to be on the list. Is the Creative Director and Co-founder Robert Ford running the show? Photo Credit: Flickr Creative Commons ). I have two theories as to why. Who is Arnold?

Storytelling 40

Storytelling Agency Creativity Twitter 40

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. Her network is huge and she has an incredible level of knowledge and insight about our business. Let’s talk about data.

Interviews 60

Interviews Agency Industry Measurement 60

Mora Communications

NOVEMBER 10, 2017

That doesn’t mean the press won’t be interested in their story, but that the pitch needs to be positioned, framed and presented in a way that meets the media’s needs . Effective PR is effective storytelling. Be creative. Only you have taken your life journey. No one has your angle or your story. So, find your stories.

Storytelling 40

Storytelling Creativity Pitching Meeting 40

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Regular dissemination of good communication, meeting and texting practices is also necessary.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Job Coach

NOVEMBER 26, 2020

He advises corporate executives and boards on modernizing their culture to meet the changing needs of customers, but does it with examples of history, literature, philosophy and poetry. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers.

Corporate 274

Corporate Leadership Advertising Advertising 274

Communications Conversations

MAY 3, 2016

When you meet Justin, you know there is something special about him. Logan Moore, a senior studying Public Relations at Auburn University, is described as creative, motivated, organized, intelligent, and hard working. She manages a staff of 13 individuals and provides the final approval for all creative content.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

AUGUST 31, 2018

And, more to the point, I’ve been MEETING with more of these people. Others I’m meeting for the very first time. I’d also call or meet sources – trying to find stories. You have the luxury of being more creative because you have more time. P.S. why are there so many meetings. A lot of things.

Media 112

Media Journalism Report Video 112

Contently - Strategy

JANUARY 9, 2019

A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. When video producer Estelle Caswell pitched an explainer mini-doc on the prevalence of Grey Poupon references in hip-hop lyrics, Posner and Klein said her passion for the weird subject won them over.

Video 111

Video Brand Branding YouTube 111

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. A second constant is messaging. Now it’s because attention is scarce.

Marketing 62

Marketing B2B Print Technology 62

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

First came a White House meeting, followed by a CNN town hall and a 17-minute school walkout in March. It delivered on all fronts — as an apology to customers and franchise owners, as a creative expression of frustration, and a show of brand personality. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Is it really so difficult to imagine a bot that would generate pitch ideas for specific journalists? How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities?

Publicity 85

Publicity Training Technology Data 85

Communications Conversations

APRIL 4, 2016

They’re thinking about it as a key storytelling device. This way, BBY gets best of both worlds–a story they can share across different channels, and a story they can pitch to media (and a story media can FIND on their site). And, they’re thinking about it as a multi-media hub. Smart and slick.

Corporate 60

Corporate Strategy Pinterest Web 60

Contently - Strategy

DECEMBER 4, 2018

Marketers typically think of the top of the funnel as the place where they get to be most creative. Where can you meet people who should be a part of your audience? You’ll most likely end up creating everything from pitch decks and website copy to one-sheeters and help desk articles. In many cases, that holds true.

Case Study 111

Case Study Marketing Study Content Marketing 111

Rock the Status Quo

FEBRUARY 3, 2015

Put on your storytelling cap and head over to my website to choose your questions! He flew in an hour before a big new business presentation and decided we should throw out our creative and substitute a new theme. We also have a philosophy of “continuous recruiting” – I’m always meeting with people even if we don’t have an opening.

Agency 100

Agency Advertising Advertising Twitter 100

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. 8) Creativity over productivity. Also see PR and Storytelling; Off Script No. 23) Creativity becomes cool in marketing again.

Social Media 92

Social Media Marketing Media Creativity 92

Sword and the Script

DECEMBER 15, 2020

Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Podcasts are great for the delivery of credible information and analysis, and storytelling. Creative employee communications.

Marketing 169

Marketing Employee Content Marketing Training 169

Cision

APRIL 5, 2017

If you want to reach real influential individuals, meet them where they live by dealing with the real issues of the world. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative.

Report 225

Report Media Advertising Advertising 225