Sword and the Script

AUGUST 31, 2021

Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report. It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations. More likely to measure results as they happen.

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Survey Marketing Groups Measurement 143

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary. Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

The Resolution Blog

FEBRUARY 2, 2018

You have to be an excellent writer who enjoys writing. Great writing is key. What You’ll Do You’ll work direct with some of the most interesting and creative PR teams in the world and help them be a success in their roles with the use of CoverageBook. With the ultimate goal of ensuring they get the most from the tool.

Education 136

Education Tools Creativity Writing 136

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary. Get your PR PRIMER now.

Writing 40

Writing How To Engineering Education 40

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

PRSay

MARCH 26, 2021

Making an effort to understand the advantages and disadvantages that people feel due to a combination of intersectional factors when writing messages for different audiences is a skill I focus on, trying to continue to learn as I go. Internalizing messages that we have to do more and make more leads to burnout and hurts our creativity.

Publicity 173

Publicity Nonprofit Customer Service Writing 173

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars. As a creative or technical wunderkind? I mean, how do you know which winds are favorable if you don’t know what port you’re sailing to? Do your SWOT. For Pete’s sake, crack a few books.

Strategy 88

Strategy Brand Branding Leadership 88

The Resolution Blog

FEBRUARY 1, 2018

What You’ll Do You’ll work direct with some of the most interesting and creative PR teams in the world and help them be a success in their roles with the use of CoverageBook. With the ultimate goal of ensuring they get the most from the tool. We’re not in the tech game for a quick sale.

Education 120

Education Technology Creativity Measurement 120

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

DECEMBER 3, 2015

At her upcoming Cision webinar, “ From A to Z: Blogging and Content for PR ,” she’ll go into more detail on the topic and share her top tips for building a content strategy that will boost your brand and drive results. I remember when I started blogging, I could write about anything and it would get attention. A: Earned media!

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

NewsWhip

MAY 12, 2021

Watch webinar. Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. Read transcript.

Trends 78

Trends Brand Branding Reddit 78

Cision

APRIL 16, 2015

Write down your objectives. Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Write an outline. What do you hope to accomplish?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Course 103

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Twitter Tourism 60

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

Measurement 47

Measurement Analytics Conference Web 47

Sword and the Script

MAY 13, 2017

Mr. Brooks writes that a “mistake most brands make is treating influencers as a direct marketing sales channel.”. 3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. Also see: Influence or Popularity?

Strategy 80

Strategy Marketing Measurement B2B 80

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e.,

Measurement 80

Measurement Publicity Analysis Tools 80

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!].

LinkedIn 52

LinkedIn How To B2B Social Media 52

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research and chock-full of strategic tips.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

MARCH 5, 2019

Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and. If you hire an influencer to solely write, tweet, or otherwise post about your company or products, you’re probably going to be disappointed. 4% said to drive loyalty.

Survey 60

Survey Trends Marketing B2B 60

Waxing UnLyrical

JUNE 14, 2018

Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area. Write Off Job Expenses. Remember to add work related webinars and education on the list.

Print 71

Print Resources Technology Interviews 71

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Writing 119

Writing Case Study Study Brand 119

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Marketing 46

Marketing Case Study Software Analytics 46

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

NewsWhip

MARCH 31, 2021

Watch webinar. I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. MARCH 26, 2021. What happens when influence outshines advertising? Read transcript. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. It helps cut through the clutter with creative targeting. >>> Related: 12 Ways to Leverage Your Existing Investment in B2B Webinars.

B2B 78

B2B Facebook Advertising Advertising 78

Waxing UnLyrical

OCTOBER 7, 2019

” Blake Cahill, global head of digital and social at Philips, states that content marketing is a long-term approach with a unique set of objectives and measurements. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. Common ones include: Blogs. White papers. Case studies.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Want to learn Ann’s writing rules for PR? Watch her on-demand webinar today! ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

NOVEMBER 15, 2010

That said, it’s a difficult balance between creativity and keyword use. Write original, timely, relevant content , says Google (heard this one before ?). Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? These steps are quite easy, really. Have any questions? Please let me know in the comments. Wanna Subscribe?

Google 109

Google SEO Engineering Measurement 109

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas. Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar.

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Resources Marketing Pinterest eBook 40