Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

OCTOBER 12, 2021

You may also need to invest in new technology tools such as Onclusive that offer comprehensive media monitoring, power media relations workflows, provide PR measurement and reporting, and automate other tasks and responsibilities. Join us for a webinar on How to Build a PR Business Case and Secure the Investment on October 26th.

Resources 195

Resources Technology Data Tools 195

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

Cision

MAY 11, 2015

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

Measurement 120

Measurement Tools Analytics Google 120

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.

Writing 49

Writing How To Engineering Education 49

Onclusive

FEBRUARY 2, 2022

This is where your research on what impactful authors write about and in which style comes in handy. Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection. Join us for Building The Perfect Pitch and Nurturing Your Media Relationships webinar on February 17th.

Pitching 195

Pitching Data Technology Storytelling 195

Presspage

JUNE 23, 2021

Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. With online data on the rise, the cry for measurable results has become louder. A clear, concrete, measurable goal should be the start. Metrics: New contacts added (measured monthly).

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

OCTOBER 9, 2023

Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write.

Leadership 177

Leadership Financial Employee Google 177

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.

Writing 40

Writing How To Engineering Education 40

Sword and the Script

AUGUST 31, 2021

Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report. More likely to measure results as they happen. 71% of high performers “say they can measure campaign performance in real-time” [vs. 70% “of CMOs align their KPIs with their CEO’s.”.

Survey 134

Survey Marketing Groups Measurement 134

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Various touchpoints contribute to a deal or sale, such as blog posts, webinars, and events. Use the calendar to manage C-suite expectations.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. Do your SWOT. Project your brand.

Strategy 87

Strategy Brand Branding Leadership 87

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium For better or for worse, I’ve become an abstract-writing machine over the years. Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. It’s also unlikely that low webinar attendance is due to the abstract.

Conference 100

Conference Writing How To Real Estate 100

The Resolution Blog

FEBRUARY 2, 2018

You have to be an excellent writer who enjoys writing. Great writing is key. Our customers have varying levels of technical ability so we’re looking for somebody that can be flexible in their response. With the ultimate goal of ensuring they get the most from the tool. We’re not in the tech game for a quick sale.

Education 136

Education Tools Creativity Writing 136

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Landis PR

DECEMBER 13, 2021

It’s an analogy, of course, but I’m writing this while anticipating lunch, and hunger is more powerful than the keyboard. There are approximately 1,375,906 ways to measure how leads translate to sales, but only a few data points to concern yourself with when tying PR tactics to leads. . Who doesn’t like a good old PB&J?

Customer Service 52

Customer Service Data Software B2B 52

PRSay

MARCH 26, 2021

Making an effort to understand the advantages and disadvantages that people feel due to a combination of intersectional factors when writing messages for different audiences is a skill I focus on, trying to continue to learn as I go. How we talk and write about human experiences can lead directly to harm reduction.

Publicity 171

Publicity Nonprofit Customer Service Writing 171

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! If you have a DA column for example, simply enter the number in the box, no need to write DA: 73 in the box.

Data 120

Data Measurement Examples Tools 120

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. Odds are, they will return the favor and call you when they need to quote someone at your organization or write a story about the important work it’s doing.

Storytelling 163

Storytelling Media Nonprofit Government 163

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Will they be writing their own articles, for example, or will you need a freelance team?

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind.

Survey 117

Survey B2B Marketing Interviews 117

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Measure your results. Measurement can often be the toughest part of any content marketing campaign. Join our April 29 webinar, “ Film School: How to Use Video for PR !” .

Film 120

Film Content Marketing Analytics Measurement 120

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Prohibition

OCTOBER 10, 2022

When people think of content marketing, usually the first thing that springs to mind is writing of some form. Making marketing more measurable – the hacks that ensure your campaigns convert. Whilst this is always a key part of any content marketing strategy, there are also many other types of content to consider. Whitepapers.

Content Marketing 62

Content Marketing Marketing Strategy Tools 62

Shift Communications

OCTOBER 21, 2014

There are plenty of excuses for not producing consistent content, “We don’t have time,” or “We don’t have enough to write about.” As the report shows, those companies who said they had a documented strategy found themselves to be more efficient, more consistent and better at measuring their overall program’s effectiveness.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is Reputation Management? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

Presspage

JUNE 23, 2021

Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. With online data on the rise, the cry for measurable results has become louder. A clear, concrete, measurable goal should be the start. Metrics: New contacts added (measured monthly).

Communications 78

Communications Measurement Tools Enterprise 78

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. but removed the backlink (boo!). (It’s

SEO 132

SEO Content Marketing Marketing Software 132

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. It’s not just about content, or search, or conferences, or advertising, or a webinar. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. How many can you identify with?

Corporate 74

Corporate Communications Survey Employee 74

Cision

DECEMBER 3, 2015

At her upcoming Cision webinar, “ From A to Z: Blogging and Content for PR ,” she’ll go into more detail on the topic and share her top tips for building a content strategy that will boost your brand and drive results. I remember when I started blogging, I could write about anything and it would get attention. A: Earned media!

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Sword and the Script

MAY 13, 2017

Mr. Brooks writes that a “mistake most brands make is treating influencers as a direct marketing sales channel.”. 3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. Also see: Influence or Popularity?

Strategy 76

Strategy Marketing Measurement B2B 76

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Writing 110

Writing Case Study Study Brand 110