ImPRessions - Crenshaw Communications

APRIL 13, 2021

A lack of diversity will detract from the topic at hand and could even have a negative impact on the reputations of those involved. . Your panel will be competing with other online events and work responsibilities. The potential for attendees to multitask in an online panel is much higher compared to an in-person event.

Leadership 332

Leadership Trends B2B Agency 332

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Deirdre Breakenridge

NOVEMBER 13, 2017

Storytelling will become more creative. More specifically, companies will need to craft more creative stories in order for them to get any attention at all. Online Reputation Management. She also serves on the 2017–2018 Industry News and Current Events Subcommittee for PRSSA National. Conclusion.

Trends 0

Trends Storytelling Creativity Reputation 0

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A milestone event. But the conflict typically runs deeper.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent. Of course, the changes we see aren’t usually sudden.

Trends 385

Trends Employee Viral Advertising 385

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. The company is getting accolades from other reputable marketers. Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media. 7 Sexy and Creative PR Ideas. But you can, you know, make fun of yourself and stuff.”. Talk about rags to riches.

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

Onclusive

MARCH 17, 2021

Focusing on campaigns as an event instead of a holistic and broad set of continuous, programmatic and interconnected actions under a common set of PR/Communications objectives, across various audience segments and influencers for sustainable PR/Communications impact. If you follow the right path, the results will prove itself.

Data 195

Data Communications Reputation Data-Driven PR 195

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. .

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Strategic collaborations with reputable figures who align with your brand’s values can help to drive growth and success. Partnering with a Brand during a Pandemic.

Creativity 52

Creativity Brand Branding Product Launch 52

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs. The future of event marketing will be in hybrid happenings that attract both physical and virtual participants and attendees.

Trends 407

Trends Communications Employee Corporate 407

Onclusive

DECEMBER 16, 2020

At the same time, it is clear that this year has made a long-term mark on trends such as remote working, virtual events and other types of virtual collaboration, which are expected to continue and evolve. We will begin seeing more jobs and spending from both businesses and consumers.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

MAY 28, 2020

Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. .

Strategy 287

Strategy Media Measurement Product Launch 287

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. A PR stunt is typically a bold, unusual, or unexpected event or manoeuvre that breaks from the norm.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

FEBRUARY 24, 2023

Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. All it takes is a little creativity and the right strategies. Events Fashion brands can host events during fashion week 2023 to showcase their brand and engage with potential customers.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. From there the function deteriorates from a strategic business initiative to a “how many news pieces did we get last month.” To be clear, in business, coverage is important, but in terms of reputation, it’s not the beginning or the end.

Corporate 65

Corporate Reputation Brand Branding 65

PR in High Definition

FEBRUARY 22, 2024

Localising press releases and thought leadership articles is crucial, but every element of reputation shaping can and should be considered. Speaking opportunities at local events, establishing a consistent LinkedIn presence, and engaging with press are key elements of a leadership branding programme.

Local 62

Local Leadership Viral Creativity 62

5W PR

AUGUST 14, 2023

PR is a diverse field that shapes and manages reputations. Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction. They can use PR to enhance their visibility, reputation, and relationship with stakeholders.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

MAY 25, 2021

In between client calls, meetings, or drafting content, it’s typical to talk about the day’s current events or pop culture or sports. They also allow someone new to the industry to make their name and reputation quickly. We know a lot about one another’s personal lives, and it’s not hard to develop almost familial bonds at work.

Agency 361

Agency Mobile Meeting Sports 361

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Some of this happens on the job, of course, but it helps to embrace more formal training through seminars and industry events, networking, media tracking, and simple openness to feedback and constructive criticism.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Clients pay us for our recommendations, so we do everyone a service when we share them. . Explain what is required . Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

Konnect Agency

SEPTEMBER 25, 2023

Leverage Trust: Associating with a reputable, recognizable partner can boost your brand’s credibility and trustworthiness in the eyes of consumers. Creativity and Innovation: Partnering with another brand can bring fresh perspectives and ideas to your marketing efforts. Be sure they have a strong track record of ethical practices.

Brand 52

Brand Branding Reputation Product Launch 52

Stephen Waddington

FEBRUARY 23, 2021

Good photography is an important means of recording an event, telling a story, and promoting an organisation or brand. I’ve a deep respect for anyone that is so committed to the creative process that they’d do a recce of a run-down carpark. It wasn’t so much a photoshoot as a meeting with a new friend and creative professional.

Creativity 97

Creativity Print Storytelling Meeting 97

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Deirdre Breakenridge

NOVEMBER 11, 2019

Have you increased website traffic, comments, reviews, membership, feedback, and event participation through your podcast? Be Creative. Trader Joe’s podcast, Inside Trader Joe’s , is fun and is filled with puns, which is perfectly aligned with its reputation. Host Live Events. Be sure to advertise this before the event.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

MAY 24, 2022

This helps brew individual creativity and allows everyone to share thoughts and collaborate. Credible and trustworthy work helps build a reputation for individuals as well as the clients and brands they represent. PR professionals come across difficulties or unforeseen events every day. After all, we are communicators.

Interviews 170

Interviews Ethics Study Course 170

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? Business impact of the communications, e.g. improved reputation, increased sales, change in policy, or improved social change. Ask these questions to create your messaging: What’s the right angle? How will it break through the noise?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

MAY 29, 2020

Messages about being together, about in-person work teams, festive crowded events, and even hugs, were scrubbed. Our team compiled dozens of mostly B2C brand email marketing communications sent between mid-March and mid-May, analyzing copy, creative and strategy. It’s also in the creative. Images reflect social distancing.

Marketing 156

Marketing B2C Retail Print 156

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR, on the other hand, is focused on building and maintaining a positive reputation.

Interviews 104

Interviews Publicity Technology Social Media 104

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. Defining a Target Audience and Goals.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

His accomplishment has helped cement a reputation as an authority in a poorly understood sector. Put on a conference or panel event. See this earlier post for best practices in putting on a successful PR event. This type of creative, highly effective activity makes a splash. Write the book on it. Do some (real) good.

Brand 196

Brand Branding Reddit B2B 196

Karen Freberg

SEPTEMBER 17, 2017

Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Thank you ALL for allowing me to experience this event. Mike D’Olivo – NCAA Comms & Marketing Assist. Paul Murphy – adidas PR.

Creativity 40

Creativity Storytelling Sports Social Media 40

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

wiredPRworks

APRIL 12, 2016

Thanks to IACC for the opportunity to present ideas on how to Perfect PR and LinkedIn profiles for meeting and event planners at their annual conference in New York City! Bring expert marketing ideas to your event! Creative thinking and ideas generation as part of the meeting experience. Like these topics? See you at IACC?

LinkedIn 40

LinkedIn Meeting Marketing Conference 40