ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. Measure Performance. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

Agency 59

Agency Creativity Examples Conference 59

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. To determine the right creative angle, ask yourself—why would my audiences care about this topic? Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

5W PR

JANUARY 22, 2024

This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts. Diverse forms Paid advertising comes in various forms, including display ads, search en͏gine͏ marketing (SEM), social media advertising, influencer͏ par͏tnerships, and more.

Advertising 78

Advertising Advertising Exercises Measurement 78

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

Agency 52

Agency Creativity Examples Conference 52

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Iterative PR Measurement. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. This event can be a great launchpad for many companies. Tracking and learning Measure the social media engagement, website traffic, and leads generated during and after the event.

Brand 78

Brand Branding How To Film 78

Burrelles Fresh Ideas

MARCH 5, 2024

Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order). Wait, what is earned media? Non-paid social media posts referencing a product or service.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Start with tentpole events and initiatives. Refresh with formal creative sessions.

How To 259

How To Social Media Product Launch Construction 259

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion.

Sports 86

Sports Television Advertising Advertising 86

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Have you increased website traffic, comments, reviews, membership, feedback, and event participation through your podcast? Have customers mentioned your podcast on social media, in blog posts, or through referrals? Be Creative. Host Live Events.

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. How is public relations measured? In other words, “it depends.”.

Interviews 104

Interviews Publicity Technology Social Media 104

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Ensure that the branding is consistent across all campaign materials, from social media posts to billboards. Positive feedback builds credibility and encourages trial.

Brand 78

Brand Branding How To Advertising 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 144

Study Media Relations Media Measurement 144

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018.

Measurement 49

Measurement Analytics Google Agency 49

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Ignoring Media Relations: Building and nurturing relationships with the media is essential.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Hit social media refresh.

Analytics 130

Analytics Pitching Internal International 130

Shift Communications

OCTOBER 26, 2022

Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals. It’s rooted in data and insights and is measurable. When each dollar counts, PR plans need to be highly targeted.

Communications 78

Communications Analysis Leadership SEO 78

Waxing UnLyrical

MARCH 26, 2013

As my trust for them has grown, I am inspired by their creativity and love for their profession. Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? 4 Free Tools to Measure Your Instagram Success is a post from: Waxing UnLyrical.

Instagram 111

Instagram Measurement Tools Small Business 111

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

Social Media 89

Social Media Media Facebook Twitter 89

Stephen Waddington

JUNE 9, 2017

I spoke at a CIPR Best Practice event in Cambridge last month. Ahead of the event I polled my network to explore the attitude of practitioners to the different challenges that the public relations profession is facing. Owned media and community management are the strongest areas of practice according to respondents. Management.

Publicity 111

Publicity Survey Measurement Community 111

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. The three-day event was packed with dozens of workshops, networking and impressive keynotes. 4. ” — Robert Reich , former U.S.

Conference 109

Conference Internal International Storytelling 109

wiredPRworks

APRIL 12, 2016

Thanks to IACC for the opportunity to present ideas on how to Perfect PR and LinkedIn profiles for meeting and event planners at their annual conference in New York City! Bring expert marketing ideas to your event! Creative thinking and ideas generation as part of the meeting experience. Like these topics? See you at IACC?

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Google Plus Social Media News April 2017. Influencer Marketing Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Events and campaigns have shifted online but we’ve quickly learnt that it’s not possible to replicate physical campaigns or events in a digital space. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Maxim Behar

JANUARY 11, 2024

There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news. We can't say we're not going on social media because someone might lie. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Were they paid?

Measurement 60

Measurement Social Media Twitter Tourism 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120