Solo PR Pro

AUGUST 1, 2023

The post includes a free members only ebook with comprehensive information. Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. However, you can still attract top talent by being creative with your compensation package.

Employee 87

Employee Small Business Resources Insurance 87

Cision

SEPTEMBER 3, 2015

I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write. Schedule Your Blog Posts. Find a Mini Me.

Communications 120

Communications How To eBook Training 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Cision

APRIL 12, 2016

Dove did a great job reaching their target audience through innovative and creative videos. Content marketing involves much more than just writing blogs. eBooks : eBooks offer content in a very long format which is often packed in a PDF. But don’t get too promotional. to make your content appealing. .

Infographics 120

Infographics eBook Content Marketing Video 120

Critical Mention

JULY 2, 2020

PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. A pitch must be exciting and innovative, and involving a marketing team can bring additional creativity to a PR pro’s physical or digital presentation.

Marketing 89

Marketing eBook Pitching Radio 89

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Pinterest breaks give us a boost of creativity when we need it most.

Blogging 52

Blogging Marketing Pinterest SEO 52

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Learn more: Subscribe and get a free ebook on how to get better PR ideas.

eBook 52

eBook Analysis System Data 52

PR 20/20

JULY 11, 2017

According to HubSpot, about 30% of marketers spend two to three hours writing blog posts. For example, picture you just finalized an ebook. Promotional efforts to get that ebook out to your owned audiences include: Sending alert emails to your database when the new ebook is available. Paid Audiences. Earned Audiences.

eBook 43

eBook How To Pinterest Examples 43

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 3) Reports, ebooks and white papers. 4) Personal social media engagement.

B2B 79

B2B Media eBook Interviews 79

Stuart Bruce

MAY 20, 2015

My #PRstack: A practical guide to modern PR tools and workflow is a new crowd-sourced ebook published today. It covers everything from SEO and improving writing to influencer identification and content curation. My #PRstack is free and distributed under a Creative Commons license.

Tools 60

Tools eBook SEO Blogging 60

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. there’s no limit to how creative you can be. just a bit boring.

B2B 120

B2B B2C Facebook Storytelling 120

Karen Freberg

JANUARY 14, 2021

However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity.

Social Media 88

Social Media Media Resources Creativity 88

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. This could free up PR professionals to focus on their work’s more strategic and creative aspects. Read also: PR Beyond AI: A New Profession Emerging From the Rubble Subscribe now and get a free ebook on how to get better PR ideas !

Corporate 52

Corporate eBook Tools Data 52

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Make Friends with Eminent Dead —This mental model advocates learning from the past, particularly from significant historical figures and their writings. Is this clear?

How To 52

How To eBook Wikipedia Viral 52

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. Learn more: Mental Models: How To Think Better—And Faster Subscribe and get a free ebook on how to get better PR ideas. Basic Books.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. For example, let’s take the case of an ebook. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. If visitor downloads ebook, then send three-part email ). Write data-driven content.

Marketing 53

Marketing Software eBook Technology 53

Solo PR Pro

JANUARY 6, 2015

Get It In Writing! Free eBook from Solo PR Pro. Solo PR Pro’s free ebook, Get It In Writing! Templates: Creative Briefs and Press Release Questionnaires (PREMUM). Legal contracts can be one of the most daunting aspects of running an indie business. You know you need them, but where do you start?

eBook 40

eBook Creativity Twitter Tools 40

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas. How to Write an Ebook From Start to Finish. How to Write a Blog Editorial Calendar.

Resources 40

Resources Marketing Pinterest eBook 40

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Want to learn Ann’s writing rules for PR? Image: Karen Cropper ( Creative Commons ). ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Think ebooks, white papers and even blog posts. Image: Twenty20 via Pexels, Creative Commons CC0. Focus on the benefits of working with/buying from you.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Shift Communications

JANUARY 12, 2015

Even if I am currently up to my ears in pitching or writing a quarterly PR plan, saying that I’m busy will not only turn off the person who asked me but it will also trick my brain into stress mode. Work more with our Marketing Technology and Creative teams and LEARN SOMETHING. Write my first eBook and read MORE!

eBook 60

eBook Creativity Agency Exercises 60

Mindful Marketing

DECEMBER 17, 2015

I love that it keeps you on your toes and you need to move smartly, fast and creatively. I think some of the same skills are required for both such as logical reasoning, analysis, and creativity. I love theater, good writing, tennis and skiing. Producing an eBook on B2B marketing and PR. You can never stand still.

Communications 50

Communications Marketing Internal International 50

Sword and the Script

AUGUST 18, 2015

In one example , the company says it made “122 separate content assets from one eBook.” Anyone that writes or produces content on a regular basis can probably attest – we always look back and think “I could have made that better.” These range from blog posts to videos, and from webinars to social media updates.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Sword and the Script

MARCH 5, 2019

Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and. If you hire an influencer to solely write, tweet, or otherwise post about your company or products, you’re probably going to be disappointed. 4% said to drive loyalty. Talk to Us

Survey 60

Survey Trends Marketing B2B 60

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. How’s your to do list?

Tools 136

Tools Publicity Measurement SEO 136

Public Relations Sydney

JANUARY 12, 2015

Quality counts The key to a successful guest blog post is the quality, creativity and originality of the content. Consider writing content that can be put into practice or provide value to your audience, whether it be a how to guide, top ten tips or an explanation on the latest news / technology in the industry.

Pitching 40

Pitching How To eBook Blogging 40

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

APRIL 19, 2016

Answering questions is still a solid way to develop useful content for blogs, FAQs, eBooks and other content marketing elements. If you write a good blog post and it grows legs – this presents an opportunity also employ audience saturation again on the post.

Media Relations 60

Media Relations Media Interviews Pitching 60

Shift Communications

JANUARY 14, 2015

The moment I finish writing this blog post, it is copyrighted, regardless of whether or not I submit it to a third party like the US Patent and Trademark Office. If you share an eBook for lead generation purposes that has someone else’s material in it without permission, that would be a copyright violation. Christopher S.

Content Marketing 60

Content Marketing Marketing Government Pinterest 60

PR 20/20

MAY 26, 2016

It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. The blog’s home page also draws you in with a free ebook offer, top content categories, a quick ‘About Me’ section, number of subscribers, and recent media coverage. 5 Steps to Reimagine Your Blog. Win at work.

Blogging 51

Blogging Brand Branding How To 51

Waxing UnLyrical

MAY 9, 2011

It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month. And yet, suddenly, my inbox has been inundated with incredible opportunities.

Google 50

Google Hotels eBook Fashion 50

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

Writing 114

Writing Social Media SEO Blogging 114

Beyond PR

MARCH 23, 2016

Words convey: Whether it’s an article covering new product features, an ebook about your industry’s latest trends, or a cute cat video, the first requirement of a great content experience is providing quality information that delivers on your headline’s promise.

Video 40

Video eBook Viral Infographics 40

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. High Income Business Writing. 11) Mark Schaefer and Tom Webster.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. There are three trends driving the need for intelligent content to come to ebooks, reports, blogs, case studies, podcasts and more. The post Are You Writing Intelligent Content? Frustrating. Should You Be?

Writing 72

Writing eBook Case Study System 72