ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. A PR sensibility can help ensure both. But the conflict typically runs deeper.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Proactive Report

JANUARY 12, 2016

There are many other examples of companies using PR to lead the charge and this gives PR teams and agencies that coveted seat at the table. No longer are they the afterthought once all the campaign creative has been done, Digital PR is now the spearhead.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

There are many other examples of companies using PR to lead the charge and this gives PR teams and agencies that coveted seat at the table. No longer are they the afterthought once all the campaign creative has been done, Digital PR is now the spearhead.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

There are many other examples of companies using PR to lead the charge and this gives PR teams and agencies that coveted seat at the table. No longer are they the afterthought once all the campaign creative has been done, Digital PR is now the spearhead.

Real Estate 100

Real Estate Storytelling Digital PR Advertising 100

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. 2023 is right around the corner.

Digital PR 264

Digital PR Marketing Infographics Video 264

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. new research from staffing firm The Creative Group shows. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities.

Real Estate 195

Real Estate Pitching B2C Fashion 195

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies.

Trends 88

Trends Data SEO Consumer 88

Deirdre Breakenridge

OCTOBER 26, 2015

In fact, even though we may not work for organizations (although some of us do professional consulting), we can still keep pace with industry trends, understand the practical realities of PR work, and incorporate all of that into our teaching. At my school, we just launched our student-run PR firm this fall.

Education 150

Education Twitter Leadership Trends 150

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Knowing where to add value is where your creative juices can flow.

SEO 71

SEO Film Reddit Video 71

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Scottish / Irish / Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Strategy 52

Strategy Training Insurance Insurance 52

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Watch our video to find out how to make your PR coverage more visible on Google. What is Inbound & why should PR pros care? PR planning for 2016? We love [link].

eBook 120

eBook Google Tools Analytics 120

Landis PR

JANUARY 3, 2024

Writers perceived this threat as well, understanding that AI could replace them by generating new material, therefore kissing goodbye to the creatives in the dog-eat-dog world of Hollywood. The post Best PR Stunts, Fails and Learnings of 2023 – Part One appeared first on Landis PR.

Transportation 59

Transportation Film Television Education 59

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. To make the creative more enticing, work with your PR agency to develop a mailer showing off your new product. Looking for a public relations agency?

Product Launch 59

Product Launch Agency Consumer Film 59

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. Influencer marketing trend is one that has gained momentum in recent years. How do you think a small business can leverage influencers specially when on a low budget and tight PR strategies? Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. To make the creative more enticing, work with your PR agency to develop a mailer showing off your new product.

Product Launch 52

Product Launch Agency Consumer Film 52

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work.

Digital PR 161

Digital PR Tools Pitching Film 161

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. Consumers are more intrigued by the concept of HQ Trivia, rather than the brand itself and frankly, the game became more of a trend than a sustainable brand. But because it’s trending and popular, they want to be in on it.

Brand 54

Brand Branding Trends Social Media 54

Solo PR Pro

AUGUST 11, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur.

Conference 40

Conference Small Business Storytelling Journalism 40

Doctor Spin

MARCH 20, 2023

This could free up PR professionals to focus on their work’s more strategic and creative aspects. The development of AI-powered systems that can analyse large amounts of data to identify trends and insights that can inform PR strategy and decision-making. Using PR professionals as AI trainers.

Corporate 52

Corporate eBook Tools Data 52

Buzzstream

SEPTEMBER 30, 2021

We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. 3 – Resolution. Conclusion.

Digital PR 71

Digital PR How To Reddit Engineering 71

Solo PR Pro

AUGUST 18, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Solo PR PRO member, Arik Hanson, in action. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications. Scipps School of Journalism at Ohio University.

Conference 40

Conference Community Small Business Storytelling 40

Solo PR Pro

JUNE 30, 2015

Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur. Crisis Communications: Through the Digital Noise – Melissa Agnes, President and Co-Founder of Agnes + Day.

Hotels 40

Hotels Conference Analytics Sports 40

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Businesses can no longer rely on a one-size-fits-all approach.

Analytics 78

Analytics Digital PR Storytelling Local 78

Communications Conversations

JANUARY 13, 2017

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities. However, frankly, what I am getting from school isn’t what’s making me be a smarter digital marketer.

Insurance 60

Insurance Insurance Social Media Corporate 60

Landis PR

DECEMBER 18, 2023

How do today’s PR teams keep up? Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever.

Conference 59

Conference Consumer Social Media Google 59

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

ZudePR

JANUARY 26, 2016

Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . Adrian, the designer: “Because consumer tastes can change quickly, designers also need to be well read, open to new ideas and influences, and quick to react to changing trends. 20: On Creativity. Try not to.

How To 65

How To Meeting Creativity Agency 65

Cision

SEPTEMBER 5, 2017

You may also need to identify the topics and trends that resonate with them. To get the highest ROI from your earned media strategy, you need to identify the most lucrative channels for distributing content and find creative ways to produce unique content. Ideally, you should have as many digital channels as possible at your disposal.

Strategy 244

Strategy How To Media Measurement 244

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Share Tweet Share. Entrepreneur. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

AUGUST 28, 2019

Why it works: It visualizes trends and often has interesting high and low points that people wouldn’t otherwise have seen. How did a trending topic explode on Twitter? This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. Social Media Content Analysis.

Survey 98

Survey Data Comparison Analysis 98