PR 20/20

MARCH 7, 2023

Much of the work is done for you, thanks to ample online digital marketing courses and certifications. Check out five of our team’s favorite online digital marketing courses, all for free, below. Once you’ve completed the courses, you’re given a 75-minute, 50-question exam that requires an 80% passing grade.

Course 52

Course Marketing Analytics Google 52

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Of course, there’s an element of truth in that story: right at this moment, countless CMOs are stuck between a rock and a hard place. For the original blog, please visit here. And that made me yawn, too!

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Measurement Communications Crisis Communications Crisis 59

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . The best place to learn more is, of course, PRSA as well as the Institute for Public Relations. Simply begin.”

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Measurement Communications Analysis Data 180

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

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Measurement Communications How To Survey 98

Agility PR Solutions

SEPTEMBER 1, 2021

Most stories pitched and placed by PR pros have had a COVID-19 angle or tie-in (with exceptions, of course). The post Pitching the media: How do you measure up to global standards? appeared first on Agility PR Solutions. But even as PR professionals have been forced to adapt to business unusual, some things remain the same.

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Pitching Measurement Media Survey 141

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Here the other key findings from my survey: 74% are measuring their results. – don’t know what to measure.

Measurement 133

Measurement Analytics Survey Google 133

Prakkypedia

SEPTEMBER 13, 2020

A recent piece in PR Daily succinctly outlined some terrific tips for gaining credibility for the comms craft from the C-suite – all via expanding your understanding of what the organisation would like to measure and achieve. This included ‘making friends’ with information keepers in an organisation, and I couldn’t agree more.

Measurement 92

Measurement Customer Service Web Course 92

The Proactive Report

SEPTEMBER 21, 2017

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) Why is measuring AVE’s a waste of time? New PR Measurement Course.

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Measurement Analytics Course Advertising 113

Katie Paine's Measurement Blog

APRIL 10, 2023

The Measurement Marquis Level for Agencies includes: Access to all our premium content Access to all our guides and eBooks Access to Tutorial videos and webinars Access to online course replays A 15% discount to Measurement Base Camp for up to 2 employees a year

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Measurement Agency eBook Employee 40

Katie Paine's Measurement Blog

APRIL 10, 2023

The Measurement Maestro Enterprise Level includes: Access to all our premium content Access to all our guides and eBooks Access to Tutorial videos and webinars Access to online course replays A 25% discount to Measurement Base Camp for up to 2 employees a year Access to 2 hours of consulting time with Katie Paine per year (available for annual subscriptions (..)

Enterprise 40

Enterprise Measurement eBook Employee 40

The Proactive Report

SEPTEMBER 25, 2017

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. This month PR Week featured a story about how the Cleveland Clinic started their new approach to measurement by upgrading their newsroom. SOCIAL MEDIA MEASUREMENT.

Measurement 100

Measurement Analytics Social Media Google 100

The Proactive Report

APRIL 13, 2018

Measuring awareness. Measuring interest. It will, of course, depend on what your conversion is – if it’s a purchase that’s easy enough to track. It will, of course, depend on what your conversion is – if it’s a purchase that’s easy enough to track. Measuring conversion. Measuring advocacy.

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Measurement Analytics Google Social Media 138

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. But, of course, when we get to the top of the hill, we know we will see the next mountain range ahead of us. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. I could have gone even higher, but for me, I’d achieved my goal.

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Measurement Communications Banking Crisis Communications 247

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? We’ve compiled a list of key metrics that you can consider when it comes to evaluating your PR activity.

Measurement 62

Measurement How To Comparison B2C 62

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. That might describe how PR pros feel about analytics and measurement too. But it is a fact of life now, there’s just no avoiding it anymore. Register now.

Measurement 113

Measurement Analytics Mobile Enterprise 113

NewsWhip

OCTOBER 20, 2021

There are, of course, times when engagement isn’t as important a metric. But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement.

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Measurement Media Crisis Crisis Management 78

PR 20/20

JUNE 5, 2018

Much of the work is done for you, thanks to ample online digital marketing course and certifications. Check out five of our team’s favorite online digital marketing courses, all for free, below. Core topics learned throughout this course include: Inbound basics. Measurement best practices. HubSpot Inbound Certification.

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Course Marketing Analytics Google 64

The Resolution Blog

FEBRUARY 11, 2016

Last night (11th February 2016), the CIPR hosted an event on measurement in public relations. Paul Sutton, Neville Hobson and I spoke about our experiences and views in the development in PR measurement and evaluation. Here are the slides from my talk: CIPR PR measurement event: Stella Bayles from coveragebook.com from Stella Bayles.

Measurement 120

Measurement Analytics Advertising Advertising 120

Agility PR Solutions

DECEMBER 19, 2023

Of course, AI is top of mind throughout the industry and beyond; new ethical and measurement considerations will emerge in its wake. The world of PR is changing faster than ChatGPT can plan your next vacation—and 2024 is poised to be one of the most transformative years yet.

Ethics 110

Ethics Measurement Course Industry 110

The Resolution Blog

DECEMBER 17, 2015

When we created coveragebook.com, our aim was to try and gain the most accurate impact measurement as possible for online PR coverage so we felt; Views. Link count within PR coverage is another key element to measurement. Social interaction. Google influence. would be the perfect mix for the modern PR professional.

Measurement 120

Measurement Analytics SEO Google 120

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”. .

Measurement 90

Measurement How To Strategy Pitching 90

Cision

AUGUST 7, 2017

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do. Barrett: How do you measure that though?

Measurement 109

Measurement Video Technology Enterprise 109

Frederik Vincx

MAY 26, 2015

Track your emails and set up goals in Google analytics to measure outcomes. The post PR workflow hacks visual crash course appeared first on Frederik Vincx. Get better at sharing your stories with influencers. Learn how to easily share multimedia stories. Get better at understanding what works. The full presentation.

Course 60

Course Software SEO Tools 60

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Of course, you need a comprehensive, reliable and intelligent media database to make this possible.

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Measurement SEO Web Social Media 356

Contently - Strategy

OCTOBER 20, 2021

Check out these courses, research, playbooks, and more to take your content to the next level. How to Measure Content ROI in 10 Steps. Our Content Measurement Maturity Model—the industry’s first—gives marketers the roadmap they need to prove success. SEO for Content Course. Content Strategy Course: Brand Awareness.

Resources 121

Resources Content Marketing Healthcare Marketing 121

Cision

MAY 11, 2015

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

Measurement 120

Measurement Tools Analytics Google 120

Katie Paine's Measurement Blog

FEBRUARY 24, 2016

And of course, the first question I got was this afternoon was: How do you measure them? And, like most things in measurement, it doesn’t require a new tool or a new anything, since […]. The post Facebook Reactions: How To Measure Them appeared first on Paine Publishing.

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Facebook Measurement How To Course 72

Stuart Bruce

NOVEMBER 1, 2017

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

Measurement 68

Measurement Publicity Case Study Government 68

Onclusive

AUGUST 3, 2020

Trending topics, swelling issues, and of course their own company and spokespeople. 1) Measure the quality, not just quantity of your competitors’ media placements. 2) Don’t just track the placements, measure which articles are trending on social media. The same waza can be applied to public relations.

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Media Pinterest Measurement Trends 397

Onclusive

JUNE 24, 2020

Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

MARCH 26, 2024

Of course, it turns out terrible , because thought leadership requires actual thought and actual leadership. Measuring thought leadership results Nearly one in five (19%) of the producers surveyed for this report “said they do not have any process in place for measuring effectiveness.”

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Leadership B2B Study Survey 127

Stuart Bruce

JUNE 3, 2015

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. And there is definitely no silver bullet that will measure the ROI on your investment in public relations.

Measurement 60

Measurement How To Financial Reputation 60

Mindful Marketing

SEPTEMBER 26, 2016

In our continued support of the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month ,” today’s topic is Coverage Driver. Is your team tracking this measurement of PR success? By Seedepth. Pitch channels that yield the best results (phone, social, email, etc.)

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Measurement Pitching Analytics Tools 50

Katie Paine's Measurement Blog

FEBRUARY 3, 2023

The Paine of Measurement February 2023 Happy New Year, Readers! Welcome to the February 2023 issue of The Measurement Advisor. In this issue We list my ever-popular beginning-of-the-year predictions in: “ Katie Paine’s Measurement Predictions for 2023.” Measure on, Word to the wise.

Measurement 52

Measurement Case Study Training Data 52

Mindful Marketing

OCTOBER 25, 2016

PR measurement doesn’t have to be scary, and PR analytics can be eye popping fun. Measuring “Maybes” – The proliferation of data means that PR professionals no longer have to use “possibilities” like impressions and Ad Value Equivalencies as units of measurement. By Seedepth.

Measurement 50

Measurement Analysis Analytics Data 50

ImPRessions - Crenshaw Communications

MARCH 1, 2024

In 2024, course-correct if you find yourself slipping toward any of these mistakes. You’re speaking too soon Of course a business is going to be excited about a new product or initiative. You don’t sound excited In B2B PR, marketing, and communications, we often make an effort to sound calm, measured, and cool-headed.

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Industry Case Study B2B Resources 170