PRSay

JULY 29, 2019

PR practitioners are required to act ethically in all communications. However, in the digital age sometimes well-intentioned ethical communication can still run afoul of copyright law. Acuff Rose Music Enterprises , but the impact on market is important. Cayce Myers, Ph.D.,

Ethics 158

Ethics Communications Government Enterprise 158

Contently - Strategy

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

PRSay

JUNE 4, 2019

A few months ago, I read something from a PR professional that revealed a certain amount of confusion over the matter of investor relations (IR) and ethics. Compounding this in the piece was the casual and repeated use of the term “ethical dilemma” when describing an ethical choice or decision. Simplifying our ethical choices.

Ethics 123

Ethics Financial Guidelines Corporate 123

Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. And there weren’t many public relations specialists in my market. It’s true.

Ethics 82

Ethics Training Real Estate Agency 82

Ethical Voices

JULY 31, 2023

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. I also provide guidance in general as to how to bring more diversity, equity, and inclusion values into all the work we do as marketers and communicators. What is the most difficult ethical challenge you ever confronted at work?

Ethics 73

Ethics Communications Community Education 73

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Ethics 76

Ethics Government Pharmaceuticals Policies 76

Ethical Voices

DECEMBER 12, 2022

Overseeing a team of 120 communicators, Rebecca is responsible for driving the overall strategic direction, commercial operations, and global client growth across the markets, and driving collaboration across the APAC region. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including:

Ethics 74

Ethics Brand Branding Internal 74

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 84

Ethics Radio Sports Facebook 84

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 83

Ethics Travel Writing YouTube 83

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 80

Ethics Employee Communications System 80

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 90

Brand Branding Marketing Ethics 90

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. It’s a situation nobody wants—not brand marketers, not the brands they represent, and not the online content creators seeking compensation and/or attribution. How to avoid plagiarizing content. Be inspired.

Social Media 126

Social Media Ethics Trends Viral 126

Ethical Voices

MARCH 6, 2023

He discusses several important ethics issues, including: An important lesson he learned flying an F-14 over the Indian Ocean What is the hardest ethical decision? What societal issues does every company have an ethical duty to support? It was a decision between two courses of action. They were defecting!

Ethics 62

Ethics Company System Corporate 62

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. Avoiding thought terminating cliches. What is the one tool or word, PR pros should retire.

Ethics 76

Ethics Communications Agency Technology 76

PRSay

DECEMBER 27, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

Communications Conversations

JANUARY 25, 2022

I’ll admit it: I’m struggling as a social media marketer right now. No, I’m talking about the emotional and ethical component of being a social media marketer in 2022. By day, I help companies optimize their social media marketing. By day, I help companies optimize their social media marketing.

Social Media 108

Social Media Marketing Media Ethics 108

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. The story should align with the target audience’s interests and marketing goals. Avoid fabricating stories or exaggerating details.

Healthcare 76

Healthcare Storytelling Marketing Social Media 76

Mindful Marketing

JUNE 20, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “If you can’t beat them join them.” Of course, no organization wants a new competitor, especially one that steals its product (golfers) and commandeers its place (golf venues).

Ethics 94

Ethics Sports Course Financial 94

Karen Freberg

DECEMBER 19, 2018

It seems that the topic of influencer marketing seems to continue to grow and grow in the industry. Influencer marketing is still at an early stage of maturity in many ways. If you are not following the work Taylor Lorenz is writing about influencer marketing, please do so. Creating an ethical code of conduct for influencers.

Ethics 46

Ethics Marketing Policies Education 46

Mindful Marketing

FEBRUARY 27, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Principles of marketing professors teach that “products” are more than tangible goods; they’re also services and ideas. Mindful Marketing rarely tackles politics.

Marketing 82

Marketing Advertising Advertising Examples 82

PR in High Definition

MARCH 27, 2024

Just as a ship relies on its rudder, captain and team to steer a steady course, organisations depend on their reputation to guide them through the challenges and opportunities that lie ahead. Charting a Course A sailor meticulously plans their route before setting sail. Let’s delve deeper into the analogy.

Reputation 62

Reputation Course Ethics Employee 62

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. globalsultana (@globalsultana) September 13, 2018.

Ethics 47

Ethics Measurement Reputation Guidelines 47

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. 3) Augment media relations with content marketing. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters.

Survey 377

Survey Media Relations Media Ethics 377

Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. She teaches courses in public relations and advertising. Her research interests include public relations management and ethics. While relationships are crucial, so are the basics. Marlene Neill, Ph.D.,

Internal 208

Internal International Ethics Journalism 208

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. That’s of course what I did. Blogs were raging.

Blogging 121

Blogging Software B2B Survey 121

Polaris

NOVEMBER 17, 2014

If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. What it means for marketers: Bloggers are “pay for play,” and the more popular the blog, the more you’ll pay.

Media Relations 232

Media Relations Marketing Media Fashion 232

PR 20/20

MAY 14, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Episode 1, What is artificial intelligence in marketing? Episode 1, What is artificial intelligence in marketing? recently went live.

Marketing 67

Marketing Ethics YouTube Education 67

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! You can course correct your comms strategy when overall sentiment dips and immediate action is required. If you’re thinking that influencing sits with marketing, you’re mistaken. Social media listening is fast becoming an essential part of the PR and Comms toolkit.

Strategy 370

Strategy Communications Reputation Measurement 370

Wadds Inc.

JANUARY 18, 2023

The consultancy suggests that business is the only institution seen as competent and ethical. It’s a marketing and thought leadership exercise for the consultancy, of course, but it also has an impact in raising the profile of public relations among the business community.

Ethics 98

Ethics Exercises Leadership Travel 98

Mindful Marketing

AUGUST 29, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When you were a kid, people probably asked you, “What do you want to do when you grow up?” However, my online search for an ethical impetus behind the pornography ban came up empty.

Ethics 93

Ethics Banking Policies Financial 93

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical! The more the market is developed, the more corporations develop their marketing and PR needs, hence responsibilities will be much bigger.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Tough Sledding

AUGUST 21, 2014

I’m eager to see how folks with serious interest in ethics will analyze the Ice Bucket campaign. From a marketing perspective, it’s a textbook case that demonstrates the value of narcissism in motivating behavior. As a fairly devout utilitarian and long-time ethics instructor, I give the campaign high marks.

Ethics 58

Ethics Nonprofit Viral Social Media 58

Deirdre Breakenridge

FEBRUARY 1, 2022

Stress, of course, is a defining feature of the Millennial population, and has a great impact over our relationships with our peers — academically, professionally, and personally. Working to master the “FEEL First” model is, of course, the big priority here. What are you going to do about it?” Well, I’m glad you asked.

Blogging 213

Blogging Ethics Leadership Course 213

Communications Conversations

JANUARY 31, 2019

Because there is an angle here for social media marketers. A big part of the marketing strategy for the Fyre Festival was influencer marketing. Of course, for anyone who’s worked in influencer marketing the last few years, this is no surprise at all. Yes, this was a hard lesson in ethics. A big one.

Ethics 87

Ethics Course Instagram Local 87

Karen Freberg

JULY 10, 2019

This fall, I will be doing an independent study focused on influencer marketing and campaign execution with one of my former #FrebergAlum students, Candice Champlin. So, you can see here – Candice is definitely setting the bar pretty high as far as work experience and ethic. In my world, that’s a big win on the job market!

Marketing 51

Marketing Ethics Study Case Study 51