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Four Questions to Ask Your Mentors About Their Ethics & Values

Deirdre Breakenridge

Of course, ethics and values are a personal choice and a business practice. Here’s when your mentors’ ethics and values really matter. As I mentioned in my book, Answers For Ethical Marketers ,” early in my career, I thought my ethics and values were naturally baked into the professionals around me.

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Three Tips for Ethical Media Interviews

Deirdre Breakenridge

Of course, as a leader, when this happens you must make sure you have your ethics and values in tow. These are the important moments when you can demonstrate your ethics and values in your interviews. The post Three Tips for Ethical Media Interviews appeared first on Deirdre Breakenridge.

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How Can We Mandate Ethics In PR?

ImPRessions - Crenshaw Communications

At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. My view is that good PR people can ethically represent bad clients – but only if they’re doing so in an effort to change or redeem the harm done.

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ESAs: The Fad-Free Way to Build Your Ethics Muscle

PRSay

Without a doubt, I dread the surgeon’s knife again — just nowhere near as much as I fear facing an ethical challenge professionally and getting it wrong. For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs).

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How to Conduct PR Research Ethically – Marcia DiStaso

Ethical Voices

She discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? PRSA had a poster, “Act Ethically and Carry On”.

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AI Ethics guide foresaw “mutant” A Level algorithm

Stephen Waddington

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. You don’t have to imagine of course. A new artificial intelligence (AI) ethics guide published by the CIPR and CPRS foresaw this situation. It’s important work.

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Ensuring Ethical Advertising

Mindful Marketing

” Of course, hindsight is 20/20, and it’s easier to criticize than it is to create. Identify corporate values: One of the best reminders of where a company stands ethically is a clearly articulated set of moral standards. It’s best to nib potential ethical offenses in the bud.