PRSay

NOVEMBER 10, 2023

The full-service firm represented a variety of clients ranging from Fortune 100 companies to local nonprofits, many of them clients for more than two decades. He advocated for social responsibility and open, ethical corporate behavior — years before laws and a changing business environment compelled it.

Ethics 166

Ethics Public Affairs Travel Nonprofit 166

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

ImPRessions - Crenshaw Communications

APRIL 20, 2020

It’s also throwing $20 million in Cloud services to researchers studying COVID-19 vaccines and therapies. It’s also increasing grants to small businesses, letting companies fundraise on their own pages, and introducing a place for people to discover digital gift cards for their favorite local restaurants and businesses.

Brand 284

Brand Branding Small Business Retail 284

PR in High Definition

MARCH 25, 2019

When my son was three, he very innocently let slip to his teachers, friends and their parents that ‘my Nanny sleeps in Daddy’s bed when Mummy is away’, sending the local parental rumour mill into overdrive. But false rumours have more serious consequences, especially in the corporate or commercial world. Time is of the essence.

Study 48

Study Crisis System Reputation 48

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. What’s important for CEOs, their boards, and CMOs to know is that there’s a clear difference between corporate mission and brand purpose.

Brand 88

Brand Branding Survey Study 88

Bianchi Biz Blog

MARCH 4, 2021

The state of transparency in corporate sustainability reporting by U.S. That’s one revelation from the newly published Global ESG Monitor (GEM) – a study of ESG reports from the largest listed companies in Europe, the United States and Australia. and ASX-50 member Westpac Banking Corporation (47 pts.) Santander (51 pts.)

Report 87

Report Company Financial Study 87

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Case Study 40

Case Study Study Communications Banking 40

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace.

Communications 120

Communications Case Study Training Reputation 120

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. You don’t know there’s a problem until your tire is low, but you can fix it with a free plug from your local tire shop.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Mindful Marketing

JANUARY 16, 2022

As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.”

Local 80

Local Corporate Insurance Insurance 80

Melissa Agnes

FEBRUARY 21, 2014

Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. Case Studies' “We follow strict safety and handling procedures and the restaurant has since been closed.

Crisis 244

Crisis Case Study YouTube Reputation 244

Prohibition

AUGUST 26, 2019

Focusing on the centre’s modern style and incorporating minimalistic storylines with a range of characters, we were able to create a clip showing the local audience that there’s something available for everyone to enjoy at The Light in Leeds. Yorkshire Day at The Light.

Case Study 48

Case Study Video Study Film 48

Communications Conversations

OCTOBER 24, 2014

They’ve done it before (using Jeff Jones LinkedIn profile to share corporate messages, for example), and they’re doing it again. We just saw a study from Edelman released this week about the value trade-off between brands and consumers –and how consumers feel they’re getting the short end of that stick.

Instagram 146

Instagram Case Study Brand Branding 146

NewsWhip

MARCH 24, 2021

Thirty days later, unimpressed by the sustainability-related goals previously espoused by major corporations, nearly 8 million people left home, school, and even work to take to the streets and demand action for climate change. Her company acquires the plastic scraps left over from local factories. How does she do it?

Chemicals 148

Chemicals Retail Facebook Local 148

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. According to recent studies , it’s been proven that consumers feel more loyalty to brands that make a positive social impact. Yet, in reflection, so much has changed.

Trends 167

Trends Nonprofit Consumer Newspapers 167

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Even if a B2B service has helped a smaller up-and-coming brand, it may still be relevant to local press, specialist media, or social discussion groups. Case studies are some of the most powerful tools a B2B company has, and they can be used and repurposed in a variety of ways to fill in those news gaps.

B2B 147

B2B Pitching Case Study Local 147

Stephen Waddington

OCTOBER 13, 2020

Environmental, Social and Governance (ESG) is likely to be a major issue on the corporate agenda for the next decade. Teams have supported leaders in listening, planning and engaging with internal and external stakeholders. Proactive campaigns sought to address disinformation through data, insight, content and channels.

Report 144

Report Communications Government Crisis 144

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. For many, the roads intersect, which has been the case for Christina Semmel, Lufthansa’s Manager of North American Corporate Communications. “My

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

As a PR practitioner, I couldn’t help but think about the times a client has sought to reinvent a personal or corporate brand. It’s a study in relationships between reporters and sources and tells the story of how editors and publishers grapple with hugely consequential and ethically murky editorial decisions.

Film 136

Film Local Leadership Radio 136

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. As such, the vast majority of public issuers utilize newswires to ensure broad and simultaneous reach to the investing public.

Financial 164

Financial Video Consumer Data 164

Newsfile

MAY 11, 2023

By Melissa Strle According to The University of Oxford and Arabesque Partners meta-study , 88% of research shows that solid ESG practices result in better operational performance of firms. Reporting Voting Results from Annual General Meeting It would be great if all stakeholders could attend corporate annual general meetings.

Writing 52

Writing Energy Training Education 52

PRSay

SEPTEMBER 20, 2019

Fortunately, your corporate communications team can kindle that love. The study shows this ultimately impacts the bottom line. PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. And this makes a significant impact. Rethinking your onboarding process.

Internal 138

Internal International Communications Strategy 138

Solo PR Pro

APRIL 13, 2021

But depending on your geography, type of business and whether your audience frequents those online hubs, they might not be the right places to focus on — sometimes, local marketing is key. Based on your goals, the best influencer could be the president of the local PTA or lobbyists to persuade the state legislator.

Marketing 89

Marketing Employee Local Community 89

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.

Strategy 149

Strategy SEO B2C Engineering 149

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

JULY 16, 2019

As all politics in business are local too, and so even the best PR pros have to pick and choose when they can push back. It’s the second year in a row, I’ve had the good fortune of teaming up with Ned Lundquist and his Job of the Week Newsletter to poll PR and corporate communications professionals. Image credit: Unsplash.

Publicity 94

Publicity Survey Local Writing 94

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. However, these all stem from the usual suspects for marketing case studies (i.e. These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. The study author Marcos Komodromos researches which social channels most PR professionals in Cyprus use. “A STUDY OF PR PRACTITIONERS’ USE OF SOCIAL MEDIA TOOLS IN CYPRUS.” Komodromos, Marcos.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Solo PR Pro

APRIL 5, 2022

For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. Michael Ares, MDA Corporate Marketing, LLC. I used the pause in business as I was ramping up my consultancy to do a skillset reboot.

How To 104

How To Fashion Banking Industry 104

PRSay

FEBRUARY 28, 2023

In addition to citing other research studies, I’ve talked to three active journalists who gave their input on various topics. He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations. Know who you pitch. Can you get an answer for me?” photo credit: shock

Report 172

Report Local Media Pitching 172

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. Both big and small businesses are subject to receiving various forms of negative comments and publicity.

Publicity 105

Publicity Radio Sports Small Business 105

Communications Conversations

JANUARY 26, 2015

” Note: I couldn’t resist using this pic of two of my local favorite reporters/anchors, Jason DeRusha and Jamie Yuccas (courtesy of Jamie Yuccas’ Twitter account). However, very few journalists (13 percent) are relying on sourcing consumer-generated video and only 3 percent are using corporate video.

Pitching 60

Pitching How To Trends Video 60

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. We do it through storytelling. The web environment displays content in a card formal. This particular post reached 2.2

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” .

Marketing 60

Marketing B2B Local Customer Service 60

Stephen Waddington

DECEMBER 30, 2019

A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M. Broom, David M.

Government 103

Government Education Print Ethics 103