Reputation Us

OCTOBER 3, 2019

ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. The study, conducted in September 2019, surveyed 562 adults in Oregon.

Study 74

Study Corporate Reputation Consumer 74

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Those blogs probably drive organic traffic to their corporate sites (a huge goal, I’m sure).

Blogging 109

Blogging Corporate Survey Interviews 109

ImPRessions - Crenshaw Communications

MAY 1, 2024

Diversity isn’t dead; but it may be hiding So it was refreshing to see the results of a new study conducted by Chief, the private executive network for women, showing that fully 80% of C-suite executives remain committed to DEI initiatives and will continue to invest in them. But I choose to look at the Chief study more optimistically.

Leadership 203

Leadership Corporate Study Survey 203

Flack's Revenge

AUGUST 6, 2019

Sword & Script blogger Frank Strong wrote about the nuances of taking a stand , covering another Edelman study, and his own survey: A study by Edelman found… “64 percent of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” 50 Shades of Woke. Boardroom Sociopaths.

Corporate 198

Corporate Brand Branding Agriculture 198

Agility PR Solutions

DECEMBER 10, 2018

A tumultuous and unpredictable business landscape has corporate decision makers feeling a little insecure about the future of their company. The post New APCO study shows corporate execs ill-prepared for future appeared first on Agility PR Solutions.

Corporate 73

Corporate Study Company Brand 73

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospitality, and visitor attractions shut down.

Corporate 113

Corporate Communications Government Crisis 113

Agility PR Solutions

NOVEMBER 3, 2022

The firm’s new study, Boards: Stepping Up as Stewards of Sustainability, which draws on insights from The 2022 Sustainability Board Report, […]. The post 4 key ingredients corporate boards need to become stewards of sustainability appeared first on Agility PR Solutions.

Corporate 91

Corporate Leadership Study Report 91

Agility PR Solutions

APRIL 21, 2021

Reputation data and insights firm The RepTrak Company recently released the results of the 2021 Global RepTrak 100, a comprehensive reputation study offering in-depth analysis and ranking of the top 100 companies worldwide by Reputation Score. In 2021, it was a much more difficult year to break into the top 100.

Reputation 147

Reputation Corporate Analysis Study 147

Reputation Us

OCTOBER 6, 2019

October 7, 2019 — ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. The study, conducted in September 2019, surveyed 562 adults in Oregon. PORTLAND, Ore.,

Reputation 60

Reputation Study Corporate Consumer 60

Culpwrit

NOVEMBER 28, 2022

The following article was written by DePaul University public relations grad student Michael Bellino as a final class assignment in researching and writing about an agency studied during the fall term of my agency-client relationship course.

Corporate 92

Corporate Brand Branding Study 92

Onclusive

APRIL 9, 2019

According to Nielsen’s Trust In Advertising Study, earned and owned media are the most trusted forms of marketing while trust in paid advertising is in decline. The post AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive” appeared first on Onclusive. And we’re just getting started.

Analytics 284

Analytics Content Marketing Corporate Company 284

Agility PR Solutions

JANUARY 26, 2023

New research from business ethical standards firm Ethisphere studies the elements of ethical culture in business, offering takeaways for all companies and providing data that leaders can use to determine if their ethics programs are lacking—and if they need additional help in building a strong culture.

Ethics 78

Ethics Corporate Report Study 78

Agility PR Solutions

OCTOBER 25, 2022

And that level of action—identified as “corporate character” in a new research study from strategic comms agency Peppercomm—continues to be […]. The post Despite stakeholder demand, few brands show ‘corporate character’ by speaking out on societal issues appeared first on Agility PR Solutions.

Corporate 78

Corporate Brand Branding Study 78

PRSay

AUGUST 8, 2023

Ivan Pollard, who leads the Marketing & Communications Center at The Conference Board, said artificial intelligence technology “will transform the workflow in all areas of the marketing and corporate communications disciplines.” He urges communicators to “focus on those places where our human genius is augmented by the power of machines.”

Study 78

Study Communications Conference Survey 78

Reputation Us

DECEMBER 15, 2023

Action 7: STUDY COMPETITION Analyze competitors, not just in terms of your company’s products and services, but also for the digital real estate you seek. Your corporate reputation requires constant investment and cultivation. Monitor mentions and proactively engage with both positive and negative feedback.

Reputation 78

Reputation Corporate Real Estate Technology 78

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. PWC studied 202 publicly traded large U.S.

Reputation 78

Reputation Corporate Survey Employee 78

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 149

B2B Study Blogging Marketing 149

Cision

APRIL 14, 2017

This new study is different. Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures. Rarely IRO actionable.

Corporate 120

Corporate Conference Study Analysis 120

Sword and the Script

MAY 11, 2021

A study of 1,984 large global businesses, published in the MIT Sloan Management Review – Does Your C-Suite Have Enough Digital Smarts? The study defines a digitally savvy leadership team as “a team in which more than half of the executive members are digitally savvy.”. It’s not much better when you look at individual executive leaders.

Study 96

Study Company Leadership Education 96

ImPRessions - Crenshaw Communications

MARCH 7, 2018

Its PR agency studied women’s self-image and attitudes toward their own bodies to identify a legitimate concern. An insincere or shallow corporate social responsibility program is usually easy to spot, and the public will call BS. Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment?

Corporate 189

Corporate Newspapers Government Company 189

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

PRSay

DECEMBER 16, 2022

Losing yourself to fit in is often rewarded in the corporate world, but the pose can be draining, Osako said. In 1996, she graduated from UCLA with a bachelor’s degree in psychology and a specialization in Asian American studies. But he told her she was a soldier in the corporate world, not a leader.

Corporate 67

Corporate Telecommunications Airlines Policies 67

Sword and the Script

MARCH 12, 2024

That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ? Click To Tweet While I recognize the study is dated, however, there isn’t any other study I’ve seen that’s this thorough can conclusive. She currently teaches at the Darden School of Business.

Marketing 138

Marketing Survey Study Comparison 138

Bianchi Biz Blog

APRIL 26, 2021

Justus has built his experience from working on various investor relations and corporate communications projects. Justus studied media studies, rhetoric and literature at the Universities of Tübingen, Bielefeld and La Plata (Argentina). Justus Fischer, Consultant, cometis AG. Companies Lag Europeans on ESG Reporting.

Automotive 95

Automotive Study Report Transportation 95

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government.

Study 133

Study Publicity Survey Internal 133

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Reputation 60

Reputation Corporate Survey Employee 60

Agility PR Solutions

APRIL 3, 2024

In the rapidly changing workplace environment, companies are choosing to prioritize managing and avoiding risk in their ethics and compliance (E&C) decisions, reveals a news study from E&C solutions firm LRN Corporation.

Ethics 101

Ethics Analysis Corporate Study 101

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”.

Technology 128

Technology Study Communications Survey 128

Cision

APRIL 7, 2017

Beyond showing “a number,” an earnings guidance mosaic will present shareholders some tactile measure on how a corporation is goaling and tracking themselves towards building shareholder value. And that still worries corporate management reports a new Rivel Research Group study of 976 North American and European companies.

Study 120

Study Meeting Corporate Data 120

Agility PR Solutions

JULY 1, 2019

The findings of the2019 Global Media Influence Surveyfrom comms giant Ogilvy reveal that corporate […]. The post Journalists in Ogilvy study say they trust earned media most to drive brand reputation appeared first on Agility PR Solutions.

Reputation 97

Reputation Study Brand Branding 97

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. But studies like this one have shown over and over that views are simply wrong, which means their employers or clients are missing the secret of success. 1) Content marketing benchmarks.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Study by The Creative Group.). More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Study by The Creative Group.). More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Study by The Creative Group.). More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 79

Corporate Airlines How To Crisis 79

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Reputation Crisis Communications 195

Agility PR Solutions

SEPTEMBER 24, 2018

The post Americans turn to media for facts about corporate social and environmental responsibility appeared first on Agility PR Solutions. Sharp reversals in key trends indicate a stronger public appetite for […].

Corporate 78

Corporate Media Crisis Trends 78