Barokas

SEPTEMBER 11, 2017

This year, Barokas PR has the honor of hosting a panel on Thursday, September 28, highlighting storytelling in the 21 st century and the importance of using data to garner press interest. PR teams can no longer fax a press release knowing it will get covered by local and national publications – and that’s where data comes in.

Storytelling 74

Storytelling Data Local Leadership 74

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. Legos' Corporate History Video. Source: Unzipped ). Branded History Museums.

Corporate 48

Corporate Examples Storytelling Brand 48

Presspage

JULY 11, 2023

To address these challenges, MEPRA Academy organized a webinar titled 'Navigating Global Communications Challenges: Beyond Translation for Successful Storytelling.' Local teams need guidance and framework to know what they can do, but they also need freedom to act locally in order to connect with local audiences."

Strategy 60

Strategy Communications Local Technology 60

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Imagine you’re walking into your local shopping mall and you have the choice of going through two doors.

Corporate 116

Corporate Retail Policies Employee 116

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

Onclusive

FEBRUARY 2, 2022

Uploading and distributing news releases is so easy and l love the fact it automatically uploads the release to your website without you having to do this separately.” ~ Mark Hannan, Director of Corporate Communications, Scottish Ambulance Service. local time. Consider when to email your pitch.

Pitching 195

Pitching Data Technology Storytelling 195

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade. The report includes contributions from panel members, formed from leaders from across the UK communications industry.

Publicity 199

Publicity Government Crisis Employee 199

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. One of my favorite local Instagram campaigns is #onlyinmn. Good story. Great, model employee. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. A key element to success is the establishment of credible and trustworthy relationships with policymakers.

Policies 59

Policies Publicity Community Construction 59

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Today’s most effective PR relies on emotional storytelling to make connections with consumers. As a PR practitioner, I couldn’t help but think about the times a client has sought to reinvent a personal or corporate brand. Bottom line, if it’s not authentic, it will probably fail. Phantom Thread.

Film 136

Film Local Leadership Radio 136

Ishmael's Corner

DECEMBER 7, 2014

As part of this initiative, a new Body Worn Camera Partnership Program would provide a 50 percent match to States/localities who purchase body-worn cameras and requisite storage.”. Uncategorized Techmeme top 100 white house communications white house owned media White House storytelling' Obama’s content guys get it.

Journalism 108

Journalism Local Storytelling Policies 108

PR for Anyone

DECEMBER 27, 2023

The experience wasn’t just about the sights; it was about immersing oneself in the culture, exploring museums with old sledges, and indulging in local cuisine, which often included surprising ingredients like pine cones. She describes Norway as a fascinating blend of modernity and ancient traditions.

Airlines 130

Airlines Transportation Print YouTube 130

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

JUNE 25, 2015

This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Newsfile

MAY 11, 2023

Furthermore, distributing a press release that announces this great achievement shows that you are invested in ESG storytelling. Involvement with Charity Work or Making a Charitable Contribution Corporate philanthropy supports the well-being of others through donations, volunteerism, sponsorships and other forms of giving back.

Writing 52

Writing Energy Training Education 52

ImPRessions - Crenshaw Communications

JULY 21, 2016

We feel that way about George Jones, digital producer with the Raycom corporate news hub, which provides multimedia content for the websites of about 60 TV stationsthat Raycom Media owns and partners with throughout the country. What trends are you seeing in the news business that the PR industry ought to know about? People are visual.

Agency 120

Agency Pitching Print Storytelling 120

Solo PR Pro

APRIL 8, 2021

We sat down with Bernadette to discuss how her background in journalism impacted her career in PR, how she struck out on her own as a solo PR pro (and grew both her client and employee roster) and how she’s using her PR skills to help prioritize diversity, equity and inclusion practices at her local PRSA chapter.

Meeting 97

Meeting Journalism Employee Storytelling 97

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 129

Storytelling Communications Survey Case Study 129

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And if you’re looking for avenues to explore in this arena, might we recommend building out messaging around sustainability, corporate citizenship and community relations. Yet, in reflection, so much has changed.

Trends 151

Trends Nonprofit Consumer Newspapers 151

Cision

JULY 20, 2015

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. It’s a common understanding that storytelling is an effective way to share ideas. When we are suffering through the bone-chilling cold it is winter in Cincinnati, we practically live at Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Ishmael's Corner

NOVEMBER 29, 2016

The Art Of Storytelling In Business Communications And Public Relations. to PR in China appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. So many dimensions to the communications industry in China.more. The post Contrasting PR in the U.S.

Storytelling 60

Storytelling Travel Industry Communications 60

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”.

Employee 87

Employee Internal International Training 87

Communications Conversations

APRIL 27, 2018

Although corporate storytelling has been under fire a bit lately, I continue to be a strong supporter of such efforts–and this one, in particular, looked interesting. A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn.

Blogging 68

Blogging Pinterest SEO Examples 68

PRSay

FEBRUARY 5, 2018

She’s written memos, opinion pieces, letters to the editor, legislative testimony, white papers, speeches and more — both as a freelancer and in a corporate setting. In local, regional and national workshops, Campbell has taught hundreds of professionals to be better ghostwriters.

Communications 141

Communications Employee Leadership Writing 141

Communications Conversations

JANUARY 28, 2015

Current role: Corporate Communications, Wells Fargo. My take: Big step up here for Curtis, who still works here in Minneapolis even though Olgivly PR doesn’t have a huge footprint locally. My take: Don’t know Cameron that well, but the local Weber office is chock-full of outstanding talent. Sarah DuBois.

Social Media 60

Social Media Media Airlines Local 60

PR 20/20

JUNE 25, 2019

I’ll shop exclusively with REI, Patagonia, and my local Backpackers Shop—or purchase those brands secondhand—because of shared values. Storytelling with the Cognitive Content Hub™. Since then, we've used strategic storytelling to grow the Institute into an industry-leading brand. And it goes beyond products. Brand identity.

Marketing 52

Marketing Storytelling Technology Community 52

Deirdre Breakenridge

OCTOBER 20, 2015

I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat. How has your PR education prepared you for your career? I cannot overemphasize the importance of professors’ professional connections.

Education 150

Education Training Course Social Media 150

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

DECEMBER 14, 2015

Ed Heil, Storyteller – May already have this coffee on the books for January! Kevin Smith – Former senior director of corporate communications with the Minnesota Twins, I got to know Kevin a bit years ago through his wife. Dave Schwartz, KARE-11 – One of my favorite local sportscasters (it’s the bow tie).

Meeting 60

Meeting Travel Storytelling Local 60

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements.

Radio 100

Radio Print Television Local 100

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 45

Social Media Media Storytelling Local 45

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. From a strategic corporate perspective, what’s particularly significant in the 2011 findings [Edelman Trust Barometer] is that the highest ranked (and new) trusted internal source is ‘Technical expert within the company.’ Same with documentary film makers.

Construction 40

Construction Internal International SEO 40