Corporate Ethics Local Storytelling 
PRSay
JANUARY 8, 2019
Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. Keep it ethical.
PRSay
FEBRUARY 7, 2024
Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news.
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ImPRessions - Crenshaw Communications
MAY 18, 2018
Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.
ImPRessions - Crenshaw Communications
JANUARY 25, 2018
Today’s most effective PR relies on emotional storytelling to make connections with consumers. As a PR practitioner, I couldn’t help but think about the times a client has sought to reinvent a personal or corporate brand. Bottom line, if it’s not authentic, it will probably fail. Phantom Thread.
Deirdre Breakenridge
OCTOBER 20, 2015
I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat. How has your PR education prepared you for your career? I cannot overemphasize the importance of professors’ professional connections.
Sword and the Script
DECEMBER 20, 2022
This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~
Communications Conversations
MAY 3, 2016
Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Her hardy work ethic and commitment to the school’s PRSSA/PRCA chapter has been apparent.
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