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The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

That’s right, in the innocent days before the first Surgeon General’s Report on Smoking and Health, public relations industry godfather Edward Bernays hatched an ingenious plan. An insincere or shallow corporate social responsibility program is usually easy to spot, and the public will call BS.

Corporate 189
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million in print and 3 million online subscribers.

Marketing 108
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Newspaper Licensing Agency beaten to a pulp by PRCA and Meltwater

Stuart Bruce

Today the European Court of Justice in Luxembourg ruled in favour of the Public Relations Consultants Association (PRCA) and Meltwater in their five-year battle with the UK’s Newspaper Licensing Agency (NLA). This is a victory for common sense and the CJEU ruling is another great example of why the UK is better off in Europe than out.

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Ricky Gervais is right (and wrong) about the local paper

Prakkypedia

In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. It’s important to recognise this additional benefit of media coverage, especially when corporations can be so focused on PR’s ability to feature the CEO, or “contribute to the bottom line”. Just take a look at their scrapbooks.

Local 128
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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

He also invited reporters to the site of the accident rather than trying to cover it up, embracing what was then a very unusual practice of transparency. the concept of two-way internal communications to improve the company’s image after a mine strike massacre. But don’t imagine that he was simply a corporate shill for big oil.

Corporate 178
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 57) “Change consultant.”.

Employee 150
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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns. We also successfully placed several other interns at other Crain organizations. As I tell my young reporters and interns, “conflict is the currency of good journalism.”.