ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. WeWork: virtue signaling or corporate activism? Instead, the agile response expressed corporate values without much risk. The value of the reputation boost from its decisive social activism may offset other financial losses.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder.

Leadership 145

Leadership Content Marketing Healthcare Google 145

David PR Group

MARCH 23, 2020

An article in today’s Wall Street Journal said that some people are already ignoring corporate COVID-19 emails. Some are a bit tone-deaf, and some companies are taking corporate responsibility too far – so their customers are starting to ignore them. For example, we are all deeply in praise of healthcare workers and first responders.

Brand 86

Brand Branding Crisis Healthcare 86

Cision

JUNE 14, 2016

In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication. Technology is rapidly transforming healthcare and communication, and I’m thrilled to be working at that intersection.

Healthcare 0

Healthcare Creativity Consumer Government 0

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It helps to hire a top PR firm , but even the best advice may not salvage a reputation. What can PR and reputation experts take away from the resulting media coverage? And in any other year they might have worked to quell controversy and recover its reputation. But this is election season. Optics matter.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2016

If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. If your work takes you on a corporate or nonprofit path, the agency experience will offer a foundation. For anyone building a career in public relations, there’s no better environment than a PR agency. PR” yourself.

Agency 120

Agency How To Nonprofit Healthcare 120

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Untrue content published online can destroy reputations, businesses, relationships, and even peace of mind.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. Turned out, I also loved communications strategy. It’s been an incredible career experience.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

Very few speakers are scintillating enough to captivate a crowd without visual support, and the CEO of a technololgy or healthcare company is no exception. There aren’t many performers of Streep’s caliber, and there probably aren’t very many corporate executives who could pull off the business equivalent of her speech.

Publicity 120

Publicity Film Healthcare Storytelling 120

Landis PR

OCTOBER 11, 2023

Here are the topics we’ll be covering: CLIMATE CHANGE How can communications help solve climate change AI What are the latest developments and the future of generative AI, how it will affect the communications industry, the need for transparency and policies, how the communications industry can be the validators of truth and strategically guide the (..)

Communications 64

Communications Conference Policies Internal 64

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

FEBRUARY 11, 2016

Trade publications often seek out unique corporate cultures or events to add some spice amongst the more jargon-based coverage. Help A Reporter Out (HARO) can help make these connections easy by providing users with source requests organized by industry, such as business and finance or biotech and healthcare. Salesforce. percent).

How To 120

How To Media Employee Policies 120

Landis PR

OCTOBER 11, 2023

Here are the topics we’ll be covering: CLIMATE CHANGE How can communications help solve climate change AI What are the latest developments and the future of generative AI, how it will affect the communications industry, the need for transparency and policies, how the communications industry can be the validators of truth and strategically guide the (..)

Communications 52

Communications Conference Policies Internal 52

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

MaccaPR

APRIL 18, 2017

But, if a given reporter is said to cover healthcare or business, your PR staff must augment Cision’s intelligence with other resources, such as. Knowing who the media are improves your reputation, so that journalists view you as a resource – rather than a pest.”. Boston Globe’s healthcare writer Robert Weisman’s. governance.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

DECEMBER 3, 2019

PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community. Surveys of reporters show they all favor Twitter by a very wide margin.

Data 88

Data Enterprise Survey Instagram 88

Reputation Us

OCTOBER 12, 2015

Across the board, whether a financial services company or a healthcare clinic, communication from the top down regarding company direction or news items could be stronger. For example, if employees receive corporate emails regularly, an important announcement may be overlooked. Consider the frequency of your communications.

Employee 60

Employee Communications Public Affairs Internal 60

Communications Conversations

NOVEMBER 14, 2018

A: I was attracted to healthcare because of its complexity. At Blue Cross we know that many of our key stakeholders (members, agents and regulators to name a few) respond to what they see in the news so our relationships with media are key to managing corporate reputation. Let’s hear more from this long-time Rock Star.

Energy 60

Energy Agency Insurance Insurance 60

Burrelles Fresh Ideas

MAY 21, 2024

According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity. Organizations that demonstrate a commitment to employee well-being not only attract top talent but also enhance their reputation as socially responsible entities.

Employee 68

Employee Pinterest Resources System 68

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

PR Conversations

FEBRUARY 28, 2018

Hundreds of PR people are doing training courses with CIPR, PRCA and other reputable training providers every year. An SPD approach is evident in recent work to establish a global capability framework for public relations/corporate communications. Although the situation appears to be serious, it is changing.

Training 65

Training Ethics Data Analysis 65

Ethical Voices

DECEMBER 12, 2022

I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. Other key areas that we found were employment opportunities and access to healthcare and mental health resources. The two things every ethical communicator must embrace.

Ethics 73

Ethics Brand Branding Internal 73

Reputation Us

JANUARY 4, 2016

Limiting your hospital’s vulnerability to a loss of security and reputation. Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. .

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Ethical Voices

MARCH 28, 2022

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. And then after that, I really did a variety for the first part of my career of corporate and agency. Then I went back to corporate America. I think that ethics and reputation are all we have.

Ethics 52

Ethics Strategy Real Estate Local 52

Landis PR

SEPTEMBER 27, 2021

We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. I’m especially proud that for two years in a row, the San Francisco Business Times has named LCI to the list of top 100 corporate philanthropists in the San Francisco Bay Area.

Agency 105

Agency Travel SEO Nonprofit 105

PR Conversations

JULY 20, 2015

Yet because Fringe shows are the result of a lottery win, partiality towards reputation and profile (converting to ticket sales) mainly rests with patrons in terms of how big the audiences will be, particularly as the festival advances. I’m sure that’s one of the reasons that Fringe companies are very appreciative of the volunteers.

Community 40

Community Print Twitter Creativity 40

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. Mary Jane (MJ) Martin, MS, APR , is a communication management consultant specializing in corporate and internal communication.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. Mary Jane (MJ) Martin, MS, APR , is a communication management consultant specializing in corporate and internal communication.

Conference 40

Conference Measurement Communications Employee 40

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. We expect that the pharma and healthcare industry will be the big winner of all we went through over the last couple of years – in all developed countries and beyond. Michael Diegelmann, Founder and CEO, cometis , Wiesbaden, Germany. In the U.S., Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

ImPRessions - Crenshaw Communications

OCTOBER 10, 2017

And consider the role Jimmy Kimmel played during the latest divisive and very complicated national debate over healthcare. But in times of chaos, we are seeing established corporations, led by CEOs, become powerful advocates for those who lack a voice. Next up — How the most skilled corporate CEOs have embraced advocacy.

Corporate 159

Corporate Trends Banking Healthcare 159

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

As Arun Sundhaman writes in PRovokeMedia , “With consumer clients becoming increasingly focused on the per dollar value of their investment, budgets tightened, highlighting consumer PR’s profitability issues versus higher-margin areas such as healthcare and B2B. Company stability and reputation are also key to a business purchase.

B2B 242

B2B B2C Software Consumer 242

Landis PR

NOVEMBER 27, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here.

Industry 59

Industry Radio Community Consumer 59

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

MAY 10, 2016

Starbucks chief Howard Schulz is known for his willingness to wade into treacherous waters – from healthcare reform to race relations. According to research by Global Strategy Group , public opinion favors corporate engagement on political and social issues. Conventional PR wisdom may be changing. Knowing the audience.

Healthcare 120

Healthcare Employee Study Policies 120

Stuart Bruce

OCTOBER 30, 2014

Gigantic multi-national and trans-national corporations have no respect for borders or governments. Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. Corporate social responsibility isn’t philanthropy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 7, 2015

An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their communications goals. Up next is Sandra Fathi. However, in the last five years, organizations really began to understand the need to harness the power of social media as a business driver.

Social Media 120

Social Media Video Agency Healthcare 120