PR in High Definition

FEBRUARY 17, 2017

That said, not all of us want it, and for many the thought of being filmed is daunting and let’s be honest – is anyone ever really ready for a close-up? Working in PR or marketing, you’ve probably had to help film a company spokesperson for interview, or have been the talent yourself at least once. Be a little over the top.

Video 48

Video Film Interviews Retail 48

Presspage

JUNE 19, 2018

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. Such sites can be hits with fans, as well. ” 7.

Automotive 117

Automotive Mobile Interviews Video 117

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services? First rule…keep it simple.

Financial 120

Financial Corporate B2B Film 120

Prohibition

APRIL 7, 2020

This platform is great for interviews with key business figures and more corporate B2B video. When filming a live segment on Facebook, users can interact with the brand by commenting and reacting to the video whilst the brand is live. This channel is great for fun, upbeat and visually engaging video footage.

Video 149

Video Social Media Instagram Facebook 149

Sword and the Script

JANUARY 26, 2016

It is the thinking of GE’s corporate leadership on New York that having the host of their signature television show intermingle with the workers would be good for morale.”. The content mixed “progress reports” presented by Reagan about GE innovation with entertainment, with short films with popular Hollywood stars purely for amusement.

Content Marketing 60

Content Marketing Marketing Television Film 60

Flatiron Communications

DECEMBER 13, 2014

Few will argue that Sony is currently facing one of the biggest (and strangest ) corporate crises ever witnessed in Hollywood, or anywhere for that matter. ” Photo: “The Interview” (Sony Pictures). Incredibly, Sony also removed its name from all marketing materials for the film. Pascal has had to endure.

Crisis 43

Crisis Film Interviews Corporate 43

Action PR

DECEMBER 16, 2019

Our corporate fitness sales specialist client Gympass successfully secured a three-year extension to its deal with premium fitness operator Bannatyne which saw all 72 clubs become available to Gympass members.

Sports 52

Sports Film Local Exercises 52

Sword and the Script

JANUARY 25, 2020

This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. It was part of a series of short Hollywood-style films. 1) What is storytelling? Uniting idea with emotion.

Storytelling 119

Storytelling Examples B2B Chemicals 119

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. Working for an amateur or professional sports team has always been a dream of mine. It feels great.

Sports 113

Sports Travel Television Agency 113

Cision

MAY 12, 2016

In this interview, Nick discusses why you should never assume you have all the answers, how bringing in an outside perspective can reveal new insights on a topic and how social media has transformed political and public affairs research. My biggest pet peeve is…the depiction of political pollsters and consultants in television and film.

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

Sword and the Script

OCTOBER 4, 2016

He says he “interviewed for a technical sales position on a lark” (at Texas Instruments) and knew he had found the right career. See these related interviews: Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles . Yet his career is more impressive for the results he’s earned rather than the titles he’d held.

Technology 103

Technology System Data Leadership 103

Waxing UnLyrical

JANUARY 11, 2016

Why: “Our customers are not parts of our machine, they are not the fuel behind our machine, they are people,” says Dale Partridge in this interview with Michael Stelzner of Social Media Examiner. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Community 40

Community Case Study Film Sports 40

Mindful Marketing

JUNE 19, 2022

” Lemoine and a Google colleague “interviewed” LaMDA in several distinct chat sessions during which the AI perpetuated a very human-like conversation. Companies also increasingly want to show that they are good corporate citizens, especially to win favor with millennials.

Comparison 65

Comparison Technology Google Engineering 65

PR Conversations

APRIL 27, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. John’s, Newfoundland and Labrador.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. John’s, Newfoundland and Labrador.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 24, 2018

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Currently chair of the Global Alliance for Public Relations and Communication Management, earlier he served in this role (2008 to 2014) for DIRCOM, the leading professional body in the corporate communications sector in Spain.

Journalism 79

Journalism Ethics Film Construction 79

Maxim Behar

OCTOBER 15, 2023

Then a guy from America came to interview me. A couple of years ago at the Davos Forum, CNBC interviewed me and one of the journalist's questions was: 'What do you expect from the Davos Forum? They don't have the corporate culture that we have to create for them. They called me and said, "Can you make me business cards?",

Newspapers 59

Newspapers Meeting Ethics Social Media 59

MaccaPR

DECEMBER 1, 2015

After, we cornered The BrandLab executive director Ellen Walthour (lower right) for this MaccaPR interview: Ellen, give us an example of creative work that would benefit from a more racially and culturally diverse agency team? “A A client-side marketer told me they were running a focus group for a juice snack brand, something like SunnyD.

Marketing 48

Marketing Advertising Advertising Agency 48

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. Will we become a global squad of thought police?

Publicity 87

Publicity Ethics Technology Government 87

Prakkypedia

NOVEMBER 13, 2019

Stepping into the darkroom at the Whyalla News and rolling my own film to take photographs, when journalism was already beginning to shed and combine jobs to save money. I achieved great media coverage for MAC and was often their media spokesperson on-air, however I always seems to tangle with pull-up banners.

Radio 24

Radio Tourism Government Hotels 24

MaccaPR

SEPTEMBER 13, 2016

Lochte identified the guilty parties during an interview on ABC-TV’s “Good Morning America” saying journalists had taken his “huge mistake” and made it into “the worst weeks of his life.” Keep in mind the quote (variously attributed to Groucho Marx, film magnate Sam Goldwyn and comic George Burns): “The secret of success is sincerity.

Crisis 48

Crisis Airlines Reputation Corporate 48

Waxing UnLyrical

NOVEMBER 19, 2010

Tablo chose to film an episode with the TV program MBC Special, aired on October 1, as he traveled to Stanford to obtain an official transcript in person. Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media. He’d love to grab a gab on Twitter.

Publicity 77

Publicity Reputation Crisis Communications Film 77

PR Conversations

MARCH 15, 2016

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Dr. Gregor Halff is professor of corporate communication practice at Singapore Management University (Singapore) and visiting faculty at the European School for Management and Technology in Berlin.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. She’s done an extensive survey and in-dedpth interviews. Her education has included studying in France.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

AUGUST 12, 2014

It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. My degree was in film and TV production – and I thought I had done all the right things to land a gig in film or TV after graduating. I panicked.

How To 116

How To Film Agency Corporate 116

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. The quotes pique far more interest around our guests and their interviews. He’s a former film and TV writer and author of two books of fiction.

Creativity 100

Creativity Pitching Writing Conference 100

MaccaPR

NOVEMBER 29, 2016

So how can you as a corporate communications or PR professional prepare your CEO for testimony before Congress, where they are under oath, on-camera and facing politicians with subpoena power? with the shoe-pounding rage of Jack Nicholson in the film, “A Few Good Men” (I channeled his climactic outburst, “You can’t handle the truth!”).

Corporate 48

Corporate Film Government Local 48

MaccaPR

SEPTEMBER 3, 2014

To give you insight into what makes for a successful, record-breaking PR event, we interviewed Jamie Antoniou, senior public relations manager for GUINNESS WORLD RECORDS North America. ” Not only are there lots of participants who the TV stations can interview, but the broadcast journalists themselves were bouncing on the tramps!”

Viral 88

Viral Marketing Guidelines Local 88

PR Conversations

OCTOBER 20, 2015

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? It’s an “everyone drank the Kool-Aid feeling.”.

Conference 40

Conference Meeting Case Study Film 40

PR Conversations

JUNE 3, 2016

At some point in their career, I think most PR people encounter the corporate psychopath — someone power-hungry, who will lie and bullsh*t and trample over whoever it takes to make a gain. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? I’d love to work there. What is your PR motto?

Government 40

Government Social Media Local Corporate 40

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. True, she’s an electrifying, blonde mane-twirling, red lipstick-smacking entertainer in concert.

Social Media 48

Social Media Marketing Media YouTube 48

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. Closer to home, the face (and facial hair) of Authenticity Politics Jeremy Corbyn is rewriting the rulebook by shunning headline interviews on Today and Marr in favour of ragtag rallies and vegetable shows. PR can’t polish a turd.

Journalism 60

Journalism Wikipedia Film Interviews 60

MaccaPR

OCTOBER 26, 2015

It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.”

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48