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You Land the Interview and Then. the Unexpected Happens

PR for Anyone

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. How to politely break in and be heard if the host is dominating the interview. You really have to be prepared for anything.

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How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!

Deirdre Breakenridge

A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.

Film 150
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General Electric Theater: Reagan met Content Marketing in 1954

Sword and the Script

In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department.

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PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. Working for an amateur or professional sports team has always been a dream of mine. It feels great.

Sports 113
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Behind the Headlines With Nick Gourevitch

Cision

In this interview, Nick discusses why you should never assume you have all the answers, how bringing in an outside perspective can reveal new insights on a topic and how social media has transformed political and public affairs research. My biggest pet peeve is…the depiction of political pollsters and consultants in television and film.

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How Should People Feel about Machines?

Mindful Marketing

” Lemoine and a Google colleague “interviewed” LaMDA in several distinct chat sessions during which the AI perpetuated a very human-like conversation. Companies also increasingly want to show that they are good corporate citizens, especially to win favor with millennials.

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Why public relations must wake up to wearables

PR Conversations

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. Will we become a global squad of thought police?