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Navigating global risks: opportunities for corporate communicators to drive positive change

Wadds Inc.

In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Rod Cartwright has reviewed eight reports on global risk over the past 12 months. The next two years are going to be tough.

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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

Fortunately, your corporate communications team can kindle that love. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees. So, how do you incorporate internal communications into your brand marketing strategy?

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression.

Media 294
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 Corporate Reputation is Important to Marketing

5W PR

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Cite examples of other companies that weren’t prepared and met a different fate. Building A Corporate Reputation.

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Taking control of your corporate branding

Presspage

A good example of a company who is ensuring a consistent branding, is Velux. Not only their corporate office , but also local offices such as The Netherlands and Russia have the same look & feel to support the global brand. Establishing global PR guidelines is of vital importance to corporate branding.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

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Is Your Organization Ready To Engage in Social Justice Conversation?

Shift Communications

Are there steps you could take internally before speaking publicly? For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. What can you do that is meaningful? Consider also : Who are your audiences?

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