PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. PR Paid Forward makes volunteering simple, social and rewarding.

Nonprofit 148

Nonprofit Local Training Media Training 148

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Imagine you’re walking into your local shopping mall and you have the choice of going through two doors.

Corporate 116

Corporate Retail Policies Employee 116

Presspage

MAY 19, 2017

A good example of a company who is ensuring a consistent branding, is Velux. Not only their corporate office , but also local offices such as The Netherlands and Russia have the same look & feel to support the global brand. Establishing global PR guidelines is of vital importance to corporate branding.

Corporate 68

Corporate Brand Branding Guidelines 68

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent?

Local 133

Local Crisis Management Internal International 133

Solo PR Pro

NOVEMBER 28, 2023

Offering an experience — like tickets to a sought-after event, a reservation at a renowned restaurant, or a voucher for a unique local experience — can create memorable moments for your client. For example, a nice microphone can be a great gift for a client starting a podcast in 2024.

Local 96

Local Travel Print Groups 96

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. It’s just one example in a short list of brand executions using VR recently. Mountain Dew also comes to mind with its VR at the U.S.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. How much flexibility do you give local teams? July is Global Affairs Month at PRSA.

Local 94

Local Internal International Crisis 94

Remote PR Jobs

SEPTEMBER 25, 2023

After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements. Leigh Dow with the 48 West Agency in Phoenix, for example, charges between $120 and $140 per hour.

Radio 100

Radio Print Television Local 100

Cision

SEPTEMBER 1, 2016

Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs. Practice corporate social responsibility. That’s one thing that our communities love.”. “We

Local 216

Local Government Community Corporate 216

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Shift Communications

JUNE 28, 2022

For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. The past few years have offered good and bad examples of best practices, and the traps that await organizations who try to take shortcuts.

Employee 124

Employee Local Community Policies 124

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. Let me give you an example. He’s owner of Likeable Local, a long-time influencer and now, a LinkedIn “Influencer.” His company has a corporate blog.

Corporate 60

Corporate Blogging LinkedIn Web 60

ImPRessions - Crenshaw Communications

APRIL 20, 2020

It’s also increasing grants to small businesses, letting companies fundraise on their own pages, and introducing a place for people to discover digital gift cards for their favorite local restaurants and businesses. Intuit’s QuickBooks, for example, has teamed with GoFundMe for a small business relief fund.

Brand 284

Brand Branding Small Business Retail 284

Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. Yet, regarding our industry, that might not be very relevant, given that the average citizen of Tucson, Arizona, for example, does not need PR services. Regarding social media, a PR professional must be everywhere and on top of everything.

Ethics 64

Ethics Social Media Local Corporate 64

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. The company is active in their community. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Take data privacy, for example. Amazon has also been deft in managing its reputation as a tough employer and indifferent corporate citizen. It was a masterful campaign that helped change Amazon’s image to one of a desirable corporate neighbor and employer. So, what did Amazon do?

Privacy 165

Privacy Retail Government Google 165

PRSay

AUGUST 19, 2021

Although I was already tenured, the expectation was that I would lead by example for my faculty. Therefore, I immediately joined PRSA and the PRSA Maryland Chapter and got to work locally. I came in as a tenured and full professor, but without the APR and not being a member of PRSA.

Meeting 195

Meeting Education Ethics Leadership 195

Deirdre Breakenridge

JUNE 27, 2018

Unlike before, corporate action isn’t just lobbying for laws and regulations that increase their profits. For example, in the heated climate surrounding gun violence and legislature, several companies have taken a stand in opposition to the NRA in the U.S. Be global but act locally. This is exactly what KEEN Footwear, Inc.

Marketing 164

Marketing Ethics Local Technology 164

Stuart Bruce

JUNE 5, 2014

This is a victory for common sense and the CJEU ruling is another great example of why the UK is better off in Europe than out. The NLA grabs about £22m a year from the communications industry, much of which comes from charities, central government and local government.

Newspapers 128

Newspapers Agency Government Local 128

PR Fuel

AUGUST 27, 2020

A good example of this might be a new telemedicine option for healthcare providers in 2020. For example, you might let reporters know your CEO will personally demonstrate your company’s new treadmill. This is another example of defining your audience before you send the press release. Mention a few expected activities.

Nonprofit 88

Nonprofit Local Writing Examples 88

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

Newsfile

MAY 11, 2023

Examples: Citi Releases Annual Environmental, Social and Governance (ESG) Report for 2022 Ivanhoe Mines Publishes 2022 Sustainability Report Send an ESG Press Release 2. Examples: Fremont Gold Announces the Appointment of Jason Libenson to Board of Directors Datametrex Appoints New Chief Operating Officer 4.

Writing 52

Writing Energy Training Education 52

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. For example, who are the people being helped by your nonprofit’s programs, and what are their stories? The webinar is available for free to PRSA members.

Storytelling 163

Storytelling Media Nonprofit Government 163

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. What’s important for CEOs, their boards, and CMOs to know is that there’s a clear difference between corporate mission and brand purpose.

Brand 88

Brand Branding Survey Study 88

Mark My Words

MAY 20, 2020

“He is the outdoors guy, the explorer, the guy in your local community doing cup challenges for charity, and that was why the Invictus Games was a huge success; it had all the attributes and brand values he stands for. That’s why he is so strong on Africa and the environment. He could be a very disruptive force in that world.”

Film 60

Film Local Training Community 60

NewsWhip

SEPTEMBER 14, 2023

We see an example of this every Thanksgiving with a story about a grandmother accidentally inviting a stranger to dinner , which goes viral each year because they’ve kept their tradition alive. The story originally totaled over 1.4 All in all, not a great month for Nike’s reputation.

Brand 78

Brand Branding Viral Apparel 78

Shift Communications

FEBRUARY 23, 2017

Keeping your thumb on the pulse of the media landscape and being ready to react as opportunities arise is critical to securing coverage outside of major corporate or product news—you never know when your evergreen pitch will turn into a feature opportunity. Don’t forget about local media! Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

Bianchi Biz Blog

MAY 18, 2023

Reach – Today, many PR agencies are focused on local markets but struggle with national work. He has more than 40 years of B2B PR experience in corporate and agency settings and specializes in the automotive and mobility sectors, having worked with several of the world’s top automotive suppliers, consultants and mobility tech start-ups.

Agency 81

Agency Automotive Mobile Local 81

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She also employs nonprofit organization examples and often draws on other WVU faculty.

Communications 120

Communications Case Study Training Reputation 120

The Hoffman Agency

MARCH 6, 2024

For example, HR materials, employee handbooks? A prime example would be the importance of supporting women from BIPOC communities in the U.S. Localization is key. Let me share a few examples. These organizations aren’t just “inspiring inclusion” and adding to the corporate noise. Us: OK, no problem. No narcissism.

Handbook 36

Handbook Trade Shows Employee Local 36

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. I was a solo corporate comm. director in several corporations, and that was really challenging. Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Consider these other recent examples: Business coverage means Tesla, Apple or politics.

Journalism 65

Journalism Brand Branding Advertising 65

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.” Film distributor A24 does a great job of announcing its film and TV work, for example. million donated to national and local charities. Do you need to freshen or update the language? Customize your communications.

Brand 160

Brand Branding Film Internal 160

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Even if a B2B service has helped a smaller up-and-coming brand, it may still be relevant to local press, specialist media, or social discussion groups. But any company can create legitimate local news through a commitment to a community cause, for example. Sometimes it’s a demonstration of corporate values.

B2B 147

B2B Pitching Case Study Local 147

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. For example, in the food category, consider ethnic staple ingredients and multi-generational household habits.

Automotive 245

Automotive Resources Strategy Consumer 245