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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. Printed and digital materials: sales collateral. business cards.

Corporate 270
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15 PR Professionals Share Their Tips for Successfully Working From Home

PRSay

Some of the responses appeared in the May issue of Strategies & Tactics , but we weren’t able to print them all, due to space constraints. Look at this in terms of not how busy you were, but how effective and in control you felt, and what type of energy you brought to each aspect of your day. Cinthia Flores. Rachel Kerstetter.

Skype 212
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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Always work with a journalistic approach in your PR press kit for Scandinavian media.

Energy 59
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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Maybe that lawyer did ask, but the judge ultimately decided if it was dismissed or allowed into the record. Like the judge, the reporter/editor ultimately makes that decision based on what was said.

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Tech multinationals cannot afford to take their eyes off the road in China

The Hoffman Agency

Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market. To reach the Chinese audience, a corporate WeChat account is an entry-level necessity. In 2022 alone, China accounted for nearly 60% of global electric vehicle (EV) sales , and local carmaker BYD sold more electric vehicles than Tesla in Q4 2023.

Local 36
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Optimizing Broadcast Strategies with Eric Chemi, Bospar

OnePitch

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Energy and enthusiasm are contagious.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106