Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. That disparity needs to change!

Brand 89

Brand Branding Marketing Ethics 89

PRSay

NOVEMBER 29, 2023

To help inform the decision-making process, PRSA recently added a section to the website providing an array of resources for member use. We are seeing all kinds of unrest — on college campuses, in the Middle East and in corporate boardrooms. Our world is in a tumultuous place,” said Paul G. Omodt, APR, Fellow PRSA. “We

Leadership 105

Leadership Employee Crisis Management Resources 105

Ethical Voices

DECEMBER 5, 2022

He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. What is the most difficult ethical challenge you ever confronted at work? The ethical issues are also cultural-related as well. The need for a culture of kindness.

Ethics 78

Ethics Publicity Radio Local 78

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

Deirdre Breakenridge

APRIL 29, 2019

Journalists, like everyone else, are increasingly seeing their time splintered, their resources [getting] cut and responsibilities increase.”. The Intersection of Bias, Ethics and PR Stunts in Media Relations. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PRSay

JULY 10, 2023

A corporate mission in action means being proactive about how the organization demonstrates its values to the world. Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov. On political issues, a brand will not make everyone happy.

Brand 145

Brand Branding Nonprofit Government 145

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. Together, we share resources and office space, and have become a unique firm for thought leadership services.

Groups 104

Groups Employee Strategy Ethics 104

Doctor Spin

DECEMBER 3, 2023

Stakeholders and publics will likely perceive corporate messaging based on their pre-existing confirmation biases. “We Offer choices that lead the audience to reconsider their preconceived notions, such as presenting an environmentally friendly, ethical, and cost-effective option. Framing in PR is a learnable language skill.

How To 52

How To Leadership eBook Journalism 52

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. A mix of internal and external resources. Blog: Code of PR Ethics?

Survey 132

Survey Communications Measurement Internal 132

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures. employee engagement?

Local 120

Local Corporate Groups Ethics 120

Stephen Waddington

OCTOBER 12, 2018

It spotlights the gap between what organisations say, and what they are actually doing, to support their employees. Not if they really want to improve the mental health and wellbeing of their employees. A reader speculatively sent me this guest blog post after the conversation this week around World Mental Health Day.

Ethics 84

Ethics Employee Policies Video 84

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Employee communication will continue to be a major focus for many CCOs.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 100

Media Relations Report Industry SEO 100

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Mindful Marketing

NOVEMBER 6, 2021

Rather, the company recognized that by retaining the Facebook name for just the specific social media platform and renaming the umbrella corporation Meta, the company’s expansion would be much more free from perceptual constraints. Moreover, Meta might stimulate a whole new world of virtual possibilities.

Facebook 73

Facebook Google Privacy Tools 73

PRSay

AUGUST 1, 2016

corporations and major public relations agencies are making small but impactful changes to transform the industry. The Committee is working closely with the PRSA Foundation, which helps drive diversity within the industry of public relations by funding numerous research initiatives from underserved populations, PR firms, and employees.

Resources 60

Resources Education Ethics Corporate 60

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Or it could be a production, financial or management failure that causes a corporate crisis for your business. For example, a cyberattack might halt corporate activities and make them impossible to resume.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. It will provide practitioners with the assets and resources they need to visit schools, introduce students to PR, and drive awareness of PR as a career option. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Beyond PR

JUNE 16, 2017

The banking “too-big-to-fail” (Volcker Rule) regulatory points captured the main interest of many Wall Street and political pundits, however the new bill covers several important changes affecting corporate governance and SEC reporting and disclosure requirements. Their code of ethics. Staffing and internal resources and the.

Financial 68

Financial Policies Banking Resources 68

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. Career paths will evolve. Are you ready? 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Internal PR professionals may not have the same level of expertise or resources as an outside PR firm.

Interviews 100

Interviews Publicity Technology Social Media 100

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000.

Survey 178

Survey Marketing B2B Study 178

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. I would suggest not just for employees, but also for communication teams.

Employee 40

Employee Internal International Corporate 40

Sword and the Script

DECEMBER 11, 2018

“I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration.

Social Media 93

Social Media Marketing Media Creativity 93

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. It would be fabulous if such research could include an ethnographic approach.

Crisis 63

Crisis Crisis Management Leadership Training 63

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.

Sports 245

Sports Agency Industry Creativity 245

MaccaPR

SEPTEMBER 13, 2016

You may believe they’re hidden safely away on your company’s server, but the reality is that a renegade hacking collective, a bored 15-year-old in North Korea or a 20-year-old former employee with an iPhone and a grudge can crack your secrets wide open. Everything you do is on camera or leaves some other digital trail,” warns Austin.

Crisis 48

Crisis Airlines Reputation Corporate 48

Where the Fishermen Ain't

JUNE 13, 2014

Today, Edelman joins other agencies — including Ogilvy & Mather , Burson-Marsteller , FleishmanHillard , Ketchum , PNConnect , Peppercomm and Allison + Partners — in affirming a commitment to abide by Wikipedia principles and ensuring that employees and clients do the same. BBC , "PR firms pledge ''ethical'' use of Wikipedia".

Wikipedia 44

Wikipedia Agency Ethics Reddit 44

PR Conversations

OCTOBER 27, 2023

employees, investors, etc.)? Obviously, therefore, we should engage all publics—at least to the extent that the organization has the resources to engage them. If resources are insufficient, then we should prioritize publics according to the impact the organization has on them or the impact they have on the organization.

Reputation 52

Reputation Social Media Internal International 52

PRSay

SEPTEMBER 12, 2016

For those of you attending dinner in London this evening — today’s leaders in corporate communications, of agencies, in public relations education — to all of our accomplished members around the world – for the work that we do, this is our time. But we will not realize our great purpose without the human resource — talent.

Leadership 0

Leadership Agency Education Communications 0

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Her hardy work ethic and commitment to the school’s PRSSA/PRCA chapter has been apparent.

Sports 0

Sports Leadership Internal International 0

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.

Sports 81

Sports Agency Industry Creativity 81

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. On this front, the Center for Health Care Strategies (CHCS) offers resources for improving health literacy through content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136