Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

So it behooves us to take all measurement predictions with a bucket-load of sand. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year. But now that Google has incorporated it into their analytics, it’s going to revolutionize how we measure our impact. So, be prepared.

Measurement 40

Measurement Analytics Data Reddit 40

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

MaccaPR

JUNE 11, 2020

With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective internal communications must go beyond addressing the safety procedures being put into place. The way that these preventative measures are communicated to your employees is just as important as the policies themselves.

Internal 62

Internal International Communications Employee 62

Stuart Bruce

MAY 20, 2016

An article by Noel Tagoe, executive director of CIMA Education also highlights another recent report by CIMA and Oracle. If accounting is to give value it should learn to measure and report them appropriately. What does this mean for public relations and corporate communications professionals? trillion to the UK economy.

Reputation 94

Reputation Measurement Brand Branding 94

Onclusive

MARCH 2, 2021

Organizational culture consists of the collective values, beliefs, norms and principles which influence the behavior of people as members of the organization – akin to a ‘corporate personality’. Culture also includes the organization’s vision, systems, symbols, language, assumptions, environment, and location. to be continued in Part 2).

Data 312

Data Communications Data-Driven PR Analytics 312

Communications Conversations

DECEMBER 13, 2017

Identify the right host and guests, and you’ll have taken a big step toward producing an educational and entertaining podcast. And, make sure your internal partners and executive sponsors are on the same page. Sure, you’ll want to consider your corporate social channels as prime sharing platforms for your podcast.

Corporate 103

Corporate Banking Resources Radio 103

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. No measure of success. It’s not working well with others. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 3) You’ve spent a lot of time in telecom with Alcatel-Lucent and later Nokia, what is one corporate communication challenge that’s unique to that space, and how did you overcome it?

Corporate 61

Corporate Communications LinkedIn Agency 61

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Paula Kiger also had this to say: A2 seems like much of the solution is educating the clients (and your own team sometimes) re: why (and how) other metrics matter #measurepr. ” #measurepr.

Media Relations 40

Media Relations Measurement Media Analysis 40

Sword and the Script

APRIL 20, 2021

The results were clear and measurable. The internal enthusiasm from the executive team for that blog skyrocketed after that article landed. This is very hard to achieve for many companies, not because it’s hard , but because the corporate culture just can’t get out of its own way. The text was stiff and corporate.

B2B 106

B2B Leadership Marketing Blogging 106

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Couch Control: Measurement Therapy for PR Pros. Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique.

Conference 40

Conference Internal International Leadership 40

Sword and the Script

JULY 14, 2020

Educating executives 3. ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. ROI and proving value 2.

Survey 139

Survey Measurement System Education 139

Stephen Waddington

JUNE 12, 2018

AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. You’ve spent more than 10 years building a community that has consistently driven up standards in the measurement and performance of public relations. Members include public relations agencies, leading not for profits, governments, and global corporations.

Measurement 75

Measurement Government Education Conference 75

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group. Follow your gut.”

Company 187

Company Employee Internal International 187

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. Do you know who Frank Kameny was?

Employee 201

Employee Community Leadership Enterprise 201

Waxing UnLyrical

JUNE 26, 2015

With four great guests on hand, we began to chat about measuring content. Here’s some of what we talked about: On how the got to where they are now and what interested them in content: A1: Hey guys #Content=#insight + #education. On some best practices for measuring content: A2: #1 measure is #engagement.

Measurement 40

Measurement Journalism Video Community 40

Mindful Marketing

JUNE 27, 2020

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. Enlist internal champions: While your goal may be for everyone in your organization to embrace the idea of racial reconciliation, not all will be equipped or enthusiastic about this plan.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. Account management is another key area — a cadence for producing, reporting and measurement. by Frank Strong. A PR firm’s size. PR firms and pricing. d) make a decision.

Corporate 60

Corporate Communications Web Creativity 60

Stephen Waddington

NOVEMBER 19, 2017

A calendar of the key international events in public relations in 2018. 12 to 14 June – 10 th Annual Global Summit on Measurement , AMEC, Barcelona. 18 to 22 June – The 65 th International Festival of Creativity , Cannes. 28 to 30 September – Public Relations and Corporate Communications India (PRAXIS) Summit , Hyderabad.

Publicity 68

Publicity Conference Internal International 68

Stephen Waddington

JULY 21, 2020

Rethinking events Corporate events will never be the same again. Education Campus and classroom education is going to be different with social distancing measures in place. Strategic communication If internal and external communication was not on the management agenda prior to the COVID-19 crisis it is now.

Crisis 78

Crisis Agency Enterprise Local 78

PR Conversations

AUGUST 5, 2015

At the time of authoring this chapter, he was Public Relations Director at General Foods Corporation before taking up the same role for in 1952 for Eisenhower (and subsequently serving in his presidential administration). ” Sadler in 2008 concluded: the corporation is not always responsive to social activist shareholder resolutions.

Corporate 40

Corporate Financial Government Comparison 40

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners.

Brand 109

Brand Branding Reputation Corporate 109

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? in 2019, reaching a record $4.5

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 149

Employee Print Writing Survey 149

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult.

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Intrado was formerly known as West Corporation. Internal comms tech strives to overcome email deluge.

Software 93

Software Banking Technology Data 93

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Growing your partner channels can help create untapped demand, assist in the discovery process, as well as nurture the post-sale journey with ongoing education and services.

Marketing 192

Marketing Content Marketing Data Social Media 192

Maxim Behar

JULY 2, 2023

He is a past president of the International Communications Consultancy Organization, also known as, ICCO, which is the largest and most influential global organization of PR professionals and practitioners. And now is a president of The World Communications Forum Association, registered in Davos, Switzerland.

Ethics 52

Ethics Internal International Course 52

Landis PR

MAY 16, 2022

I spent 18 years in sports public relations (San Francisco Giants, Nike, EA Sports) before moving into various corporate PR roles (Ubisoft, Gap, Inc., Measuring PR has always been a significant challenge. I call it “PR for PR” – constantly educating the higher-ups on the value of PR. By Landis Staff. This has never gone away.

Sports 52

Sports Hotels Newspapers Corporate 52

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. 4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind.

Employee 89

Employee Internal International Training 89

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40