Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve? Tie communications objectives to business goals.

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. PR educates customers and prospects. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. News creates a market presence.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. Or do they? It’s a tall order. Start by listening.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Head of Civil Service communications and internal communications, Elayne Phillips , says: “There’s so much data available, we can be in data overload.

Internal 120

Internal International Measurement Analytics 120

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda.

Publicity 197

Publicity Government Corporate Financial 197

Remote PR Jobs

SEPTEMBER 25, 2023

Confrontation is sport, and any public comment can be misinterpreted or misrepresented, causing damage to a business’s reputation and brand. The person in this position needs to promote and protect the brand’s reputation. Expertly engineered communications, both internal and external, is now no longer a “nice to have” but a “must have.”

Communications 100

Communications Publicity Employee Reputation 100

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. What does this mean for public relations and corporate communications professionals?

Reputation 94

Reputation Measurement Brand Branding 94

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. The public relations function has an opportunity to help navigate these issues with activist groups and other internal and external stakeholders.

Publicity 105

Publicity Corporate Employee Energy 105

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

MARCH 21, 2019

By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way. To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. Corporate activism.

Company 174

Company Conference Corporate Leadership 174

Wildfire

JUNE 15, 2018

On Wednesday night I attended the first panel discussion for the PRCA International Communicators Group, which looked at managing multi-market communications programmes from the UK. Successful international campaigns rely on local knowledge and simply translating your company’s messaging or strapline isn’t enough.

Internal 45

Internal International Groups Local 45

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. Ron DeSantis in March 2022.

Brand 145

Brand Branding Nonprofit Government 145

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Our job is to educate them in advance about what media need and want. With better expectations-setting, PR can be less stressful for those of us on the agency or corporate side.

Publicity 334

Publicity How To Agency Product Launch 334

5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. Interns in Public Relations. Crisis Managers. PR Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. PR educates customers and prospects. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. News creates a market presence.

Company 120

Company Banking Education B2C 120

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

APRIL 20, 2021

That was just the sales data from just one product that I could prove; the blog supported a dozen products, each with its own distinctive brand and reputation. For example, the company’s reputation was lackluster among media and influencers when I started. The text was stiff and corporate. The story was unsolicited. Nobody can.

B2B 108

B2B Leadership Marketing Blogging 108

Cision

SEPTEMBER 1, 2016

However, Thompson-Duwe said that this also requires educating clients that they will not be able to fully control their messages. “We Practice corporate social responsibility. In Africa, it would be unthinkable to operate in a community or country without implementing corporate social responsibility initiatives.

Local 216

Local Government Community Corporate 216

Tribe Builder Media

JUNE 26, 2019

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation.

Reputation 40

Reputation Media B2B Web 40

Tribe Builder Media

JUNE 26, 2019

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation.

Reputation 40

Reputation Media B2B Web 40

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. Public relations is about making great content that engages, educates, and entertains.

SEO 178

SEO Storytelling Product Launch Measurement 178

PRSay

APRIL 15, 2021

” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group. Those using the scorecard are finding some common themes: [It’s important to] think internally first. Follow your gut.”

Company 187

Company Employee Internal International 187

ImPRessions - Crenshaw Communications

JULY 12, 2017

Wading into a third-rail issue like immigration, abortion, or even climate change, can be far more perilous to a brand reputation. Here are some guidelines to navigating the brand reputation waters when it comes to controversial positions. Consider internal audiences. Yet it may have been even more important internally.

Brand 174

Brand Branding Fashion Advertising 174

PRSay

OCTOBER 27, 2020

During her talk, she discussed the “unchecked racism” in the United States as well as offered practical advice to address racism in corporate America. It makes it harder to recruit, engage and retain diverse talent and it tarnishes an organization’s reputation and brand challenge for communicators like us everywhere.”.

Education 160

Education Conference Employee Policies 160

PRSay

OCTOBER 25, 2021

At the same time, it is OK for educators to acknowledge that they’re still figuring this out,” Brown said. These educators explained that all of these efforts are good, but they should go hand in hand with better representation in faculty. The alternative is not talking about it at all. Teach real-time lessons.

Exercises 170

Exercises Education Case Study Nonprofit 170

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. ” “Corporate culture will be developed one way or another. This better be a wake-up-call for EY.”

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. What do you hope to learn at the PRSA 2015 International Conference?

Conference 40

Conference Internal International Leadership 40

Stephen Waddington

JUNE 15, 2017

International Paralympic Committee (IPC): enhancing and protecting reputation. The IPC is the governing body for the international paralympics. The strategic public relations function is fundamental to enhancing and protecting the corporate reputation of the IPC and the Paralympic Movement as a whole.

Publicity 118

Publicity Corporate Reputation Community 118

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course.

Fashion 255

Fashion Reputation Social Media Brand 255

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. Then you all know what happened in March 2020.

Ethics 80

Ethics Data Crisis Apparel 80

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. This also brings indirect costs. This goes beyond crisis communications.

Brand 109

Brand Branding Reputation Corporate 109

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

Bianchi Biz Blog

MAY 18, 2023

Staff experience – Are the staff members earmarked for your account senior professionals with 12 or more years of experience in your area … or are they junior professionals who are smart and eager but will require a lot of your marketing department’s time being educated, coached and trained about your sector?

Agency 80

Agency Automotive Mobile Local 80

PR Conversations

AUGUST 5, 2015

At the time of authoring this chapter, he was Public Relations Director at General Foods Corporation before taking up the same role for in 1952 for Eisenhower (and subsequently serving in his presidential administration). ” Sadler in 2008 concluded: the corporation is not always responsive to social activist shareholder resolutions.

Corporate 40

Corporate Financial Government Comparison 40

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150