Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Corporate Communications As companies grow, corporate communications become more important.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Corporate Communications. As companies grow, corporate communications become more important.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. That was just the sales data from just one product that I could prove; the blog supported a dozen products, each with its own distinctive brand and reputation. The text was stiff and corporate.

B2B 106

B2B Leadership Marketing Blogging 106

PRSay

JANUARY 13, 2021

The key is getting a handle on both feedback and objective data. The only way you can know for sure is to gather objective data. You might also recruit some IT and HR people to assist, particularly when it comes time to gather data. For each channel (by audience), you can pull utilization and frequency data. The audience.

Internal 189

Internal International Data Communications 189

NewsWhip

FEBRUARY 6, 2024

Building a decision-making framework for organizations on public statements An increased focus on corporate purpose and social responsibility creates tension for the corporate communication function as business drivers must be balanced with value-driven leadership. Is leadership and management aligned on the issue?

Report 78

Report Publicity Interviews Corporate 78

Onclusive

JUNE 15, 2022

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. Director, Global Corporate Communications, Mimecast. What’s the secret to success? Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

Wadds Inc.

MAY 19, 2024

A new report makes the case for the elevated role of corporate communications in management. The corporate communications or public relations function was elevated during the COVID-19 pandemic. Page Society, is a professional association for senior public relations and corporate communications executives.

Report 64

Report Communications Public Affairs Ethics 64

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Corporate Communications. Executive Thought Leadership. Relationship building takes time. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

FEBRUARY 24, 2021

When Equilar , the leading provider of corporate leadership data solutions, came to Onclusive for help, the communications team had been struggling with accurately and efficiently tracking media mentions at target publications, compiling dashboards to measure and report on their efforts, and building media relationships with reporters for potential (..)

Case Study 195

Case Study Communications Study Leadership 195

Onclusive

AUGUST 24, 2020

While many media monitoring companies have given up on data collection and outsource that critical function to other companies, Patrick masterminded the challenging task of building arguably the largest, global earned media web crawler and database in the industry.

Analytics 347

Analytics Engineering System Software 347

PRSay

SEPTEMBER 9, 2019

28, a crowd of 200 Dallas-area PR professionals were treated to a panel of standout women communications leaders — Traci Otey Blunt , the NFL’s senior vice president of corporate communications; Netta Conyers-Haynes , Google’s head of communications; and Kelly Ann Doherty , chief people and communications officer at Mr. Cooper.

Leadership 127

Leadership Google Meeting Groups 127

Sword and the Script

FEBRUARY 28, 2017

It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”. This is thought leadership at its finest – opening or changing minds, defining markets, and shaping reputations. This is thought leadership at its finest – opening or changing minds, defining markets, and shaping reputations.

Leadership 60

Leadership B2B Pitching Technology 60

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. MMM leverages aggregate data.

Media 243

Media Analysis Measurement Advertising 243

NewsWhip

MARCH 27, 2023

Data has changed everything First things first, it’s worth acknowledging that data has changed the way the comms world works. Reports that used to come the following month are now available the same week or the same day in many cases, allowing data to be used to course correct on campaigns and coverage as appropriate.

Data 148

Data Crisis Corporate Crisis Management 148

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. MMM leverages aggregate data.

Media 221

Media Analysis Measurement Advertising 221

Agility PR Solutions

JULY 11, 2022

With diversity and DEI issues tasking a front seat in business, new research from corporate leadership data solutions firm Equilar and the HR Policy Association finds a renewed push to increase diversity in management, along with a focus on diversity, equity and inclusion in employee engagement surveys—and a belief in the importance of tying executive (..)

Company 78

Company Policies Survey Leadership 78

ImPRessions - Crenshaw Communications

JUNE 26, 2019

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. To show leadership during a serious crisis situation.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Onclusive

JUNE 23, 2022

Our head of marketing asked us to package PR data on a quarterly basis for all regional executives, and this regional data is shared to help guide marketing plans. At other times, there will be shared expertise, data and insights on social campaigns running in parallel through PR and marketing.

Strategy 195

Strategy Marketing Measurement eBook 195

Barokas

SEPTEMBER 11, 2017

The largest event of its kind in North America, Denver Startup Week unites the best in tech, design, DIY, marketing and leadership to inspire founders, developers, designers, marketers, makers and everyone in between. Today’s storytelling relies on data to validate a company, its products, or even an entire industry. We’re stoked!

Storytelling 74

Storytelling Data Local Leadership 74

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. Corporate activism. See this post for more on CEOs embracing corporate activism.

Company 174

Company Conference Corporate Leadership 174

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Institute for Public Relations

FEBRUARY 20, 2024

Researchers have investigated how corporate social responsibility (Duthler & Dhanesh, 2018); leadership (Meng & Berger, 2019); employee voice (Ruck, Welch, & Menara, 2017); and … Continue reading How Internal Communications Needs Differ by Industry →

Internal 52

Internal International Industry Communications 52

Stephen Waddington

JULY 16, 2021

This is likely to be an issue on the corporate agenda for the next decade. It has become firmly aligned with leadership and executive management as a strategic management function. Inside out communication – the future shape of human and authentic leadership Coaching and mentoring Content and channel planning Storytelling 5.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Paid and earned media will come together.

Trends 185

Trends Storytelling Corporate Leadership 185

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

OCTOBER 20, 2020

The expansion and investment of PRSA’s efforts, through data collection and strategic planning, have made terrific strides on placing inclusion squarely at the front of the conversation but there’s so much more to do. Why did you decide on pursuing leadership positions within PRSA, including at the Chapter and Section level?

Meeting 78

Meeting Leadership Corporate Local 78

Sword and the Script

JULY 12, 2016

The typical things that come to mind, at least in the B2B tech sectors, might range from data breaches to product recalls and from acts of nature to tragic accidents, but research out of the UK adds one more thing: upper management. Yet there’s a sizable population in corporate communications that admit to lacking a plan.

Study 60

Study Leadership Crisis Crisis Communications 60

PRSay

SEPTEMBER 19, 2022

Golin says data show that nearly half of consumers believe a company’s CEO is responsible for making environmental justice a priority. While executives agree that corporate leaders should address environmental justice, 35 percent strongly agree that doing so is not a business priority, Golin found. Photo credit: Alex Stemmers ] .

Company 147

Company Chemicals Public Affairs Survey 147

NewsWhip

NOVEMBER 6, 2023

Even though Kyle Mason, Shell’s Head of External Monitoring for Corporate Relations has a global team of insights professionals, they still don’t always have the time or resources to follow up on every request they receive. Quality over quantity For Mason, being able to access quality data is critical.

Trends 78

Trends Data Tools Resources 78

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Real-time data tools and dashboards may also ensure rapid response and continuous improvement throughout the sales funnel.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

MARCH 12, 2024

2011: “According to a 2011 survey, only 4% of corporate directors consider marketing an important type of experience for a board member, as opposed to 47% who believe finance experience, for example, is important (National Association of Corporate Directors 2011).”

Marketing 145

Marketing Survey Study Comparison 145

Bianchi Biz Blog

OCTOBER 14, 2021

3% related to Data Security. 1% related to Leadership / Governance. 76% did not cover Data Security. 92% did not cover Leadership / Corporate Governance. Here’s the category breakdown. related to Environment / Energy. related to Product / Supply Chain. 12% related to Business / Growth. related to Recruitment – HR.

Report 79

Report Automotive Government Energy 79

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3.

Survey 98

Survey Industry Leadership Study 98