Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. I find that to be a wholesome notion. Today’s post is focused on Propel an all-in-one PR software tool. They employ 20 employees.

Software 136

Software Pitching System Analytics 136

Sword and the Script

NOVEMBER 7, 2023

There are a lot of different uses for AI that have been around a lot longer too. Much of this is based on natural language processing or NLP , that’s been employed, with varying degrees of accuracy, for many years. The tool can also be used to produce AI-generated content including emails and tweets to refute misinformation.

Employee 133

Employee Software Survey Tools 133

PRSay

AUGUST 6, 2021

It might be tempting to check your work email and personal messages right up until bedtime, but doing so stimulates your mind and makes it more difficult to fall asleep. For more articles on health & wellness, please read this month’s edition of Strategies & Tactics , PRSA’s award-winning publication. Get plenty of sleep.

Exercises 176

Exercises Energy Groups Consumer 176

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

JULY 27, 2020

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. Nelson Cowan, a professor of psychology at the University of Missouri, has found that jumbling too many messages together only causes confusion. By doing so, employees will relate.

Employee 191

Employee Leadership System Corporate 191

Melissa Agnes

OCTOBER 5, 2014

How can you go about developing and implementing a corporate culture that is truly transparent, and what are the repercussions of not doing this? It sounds like a big challenge, but there are ways to develop a corporate culture around transparency and to build a sustainable business from that transparency. Email magnes@agnesday.com.

Crisis Management 224

Crisis Management Crisis Corporate Internal 224

PRSay

JANUARY 13, 2021

Let’s say you’ve heard some anecdotal complaints such as, “We get too much email,” “No one reads that newsletter” or “We can’t keep track of all the Teams chats.” Is abandoning email, canceling the newsletter or eliminating chat the right option? The key is getting a handle on both feedback and objective data.

Internal 177

Internal International Data Communications 177

Communications Conversations

DECEMBER 20, 2022

And sure, much of this communication with employees happens behind the firewall. Messages on corporate intranet sites, emails and town halls are all in play and are key strategies for reaching employee audiences. But, LinkedIn can be a channel for this, too. Were they being taken care of. Think about the numbers.

LinkedIn 74

LinkedIn Employee Survey Internal 74

Sword and the Script

AUGUST 18, 2020

That’s how LinkedIn, which owns SlideShare for the moment, set it up in an email to users on a Saturday night. It’s not a factually incorrect email, but it also isn’t entirely forthcoming. Do PR professionals present accurate and truthful information? A survey of 300 PR pros found 95% say “often” or “sometimes.”

Ethics 99

Ethics Communications Survey Public Affairs 99

Sword and the Script

AUGUST 23, 2022

Some have ‘earned reliability,’ others not so much.”. Those that disagreed or strongly disagreed : “Traditional media has lost much of its “farm system” – many journalists who churn out the day-to-day material don’t have the institutional knowledge and the editorial oversight that they did even just 10 years ago.

Survey 136

Survey Media Report Journalism 136

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. So, too, should the businesses and brands that support social-impact programs. Make it authentic. Be consistent.

Corporate 168

Corporate How To Employee Nonprofit 168

Melissa Agnes

SEPTEMBER 7, 2014

As I chatted with Staff Sergeant, and head of this customer service unit, Chris Boddy of the Toronto Police Service, I was interested in understanding what customer service means to their Police Agency and how it differs – or doesn’t – from a corporate organization.

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

Sword and the Script

MARCH 15, 2022

This is a fairly crowded market already with startups, incumbents and reincarnations – and Truescope isn’t bringing anything new, per se. So, how can it possibly compete? The company’s core thesis is that many of the products on the market today are result of being “cobbled together.” I also ask a lot of questions and do my own research.

Tools 157

Tools Media Software Analysis 157

PR in High Definition

MAY 26, 2021

I personally am so happy to be able to show the ones I love how much I care for and appreciate them. To keep your customers singing your praises will take a little more too. Email marketing is an age-old customer communication staple, but it may be time to give the content you share an update. Ramping it up a notch.

B2B 62

B2B Banking Corporate Internal 62

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Unfortunately, much of the doom and gloom you see in media coverage is due to people comparing it unfavorably to Facebook. This was way below Wall Street’s expectations. Back in November 2016 the shares were $18.

Twitter 235

Twitter Customer Service Web Facebook 235

Communications Conversations

APRIL 30, 2018

I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. The chief vehicles for employee communication were most likely hard copy e-newsletters, magazines, face-to-face communication and maybe email (still pretty new). Corporate intranet.

Employee 94

Employee Technology Communications Corporate 94

Cision

MAY 31, 2017

In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds?

Consumer 243

Consumer Brand Branding How To 243

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Intrado was formerly known as West Corporation. And it’s not just the startups anymore. Fake press releases on major wires.

Software 92

Software Banking Technology Data 92

Bianchi Biz Blog

OCTOBER 3, 2022

After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan. 3-8, 2023, in Las Vegas, may maintain that status. 839,000+ mentions of CES2020 across social media platforms.

Automotive 128

Automotive Mobile Technology Hotels 128

Prohibition

NOVEMBER 23, 2022

But that doesn’t need to be the case – just because it is corporate content, it doesn’t mean it can’t be a creative masterpiece. Here we’re going to walk you through the stages of creating a corporate video , to create a compelling piece of content that will engage your audience and convey your key messages.

Video 62

Video Corporate Marketing B2B 62

Solo PR Pro

DECEMBER 20, 2022

My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. Michael Ares, MDA Corporate Marketing, LLC. There’s a whole community of like minded people you can lean on to achieve your goals.

Resources 77

Resources Energy Small Business Corporate 77

ReimaginePR

SEPTEMBER 9, 2021

YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. Users watch over 1 billion hours of video each day on YouTube. How is it done?

YouTube 156

YouTube Video Corporate How To 156

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. The media kit is a basic PR tool. But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Here we go: Quicklinks What is a media kit? The presumption is, of course, that any such publicity should be valuable to the organisation.

Media 52

Media Wikipedia Product Launch Journalism 52

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. We had so much media in central Florida because of those events, we literally were running from press conference to press conference.

Ethics 91

Ethics Healthcare Government Energy 91

Cision

MAY 16, 2016

They perceive that there are too many ongoing initiatives and that work priorities oftentimes conflict. What do you do with an email list? Mass email, distribute it in a meeting, post to a group on Slack, fax it in a TPS report ? Mass email, distribute it in a meeting, post to a group on Slack, fax it in a TPS report ?

Internal 218

Internal International Communications Employee 218

Communications Conversations

NOVEMBER 10, 2016

It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Not too shabby. It’s new “Skimm-like” daily email is essentially a mobile-first, newsfeed-like experience. The early results?

Mobile 122

Mobile Employee Communications Retail 122

Melissa Agnes

OCTOBER 5, 2014

How can you go about developing and implementing a corporate culture that is truly transparent, and what are the repercussions of not doing this? It sounds like a big challenge, but there are ways to develop a corporate culture around transparency and to build a sustainable business from that transparency. Subscribe via email.

Crisis Management 100

Crisis Management Crisis LinkedIn Corporate 100

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 97

Survey Media Relations Corporate Communications 97

ImPRessions - Crenshaw Communications

JULY 21, 2016

We feel that way about George Jones, digital producer with the Raycom corporate news hub, which provides multimedia content for the websites of about 60 TV stationsthat Raycom Media owns and partners with throughout the country. That’s my code name for any story that doesn’t require too much brain power.

Agency 120

Agency Pitching Print Storytelling 120

Sword and the Script

APRIL 12, 2022

Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. It also has some email plugins that allow PR to work in their email client of choice – and still manage activities in the Propel platform. Propel raises $4.5 million seed round while Vetted is acquired by ITK Information Services.

Software 88

Software Pitching Measurement Enterprise 88

Prohibition

OCTOBER 27, 2023

It is still so rewarding to see a campaign come to life, and land with the right audiences, after so much work in the upfront planning stage and behind the scenes. I progressed to became much more involved in agency operations from forecasting to resourcing, culminating in a client servicing role managing the PR Outreach team.

Meeting 62

Meeting Agency Fashion Social Media 62

OnePitch

JULY 19, 2022

Mark covers HR and corporate culture in the tech industry. But there’s definitely the spectrum of the let it ride people who have 279,000 unopened emails and then the absolute down to zero, ruthlessly every single day by 3:00 PM. Now, I had recently, not too long ago, wrote a story generally along those lines.

Pitching 82

Pitching Writing Report YouTube 82

Cision

SEPTEMBER 22, 2016

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. People felt duped by the government, Wall Street, corporations, and the media. The message is clear: Whatever the media is selling, people aren’t buying.

Consumer 120

Consumer Crisis Management Advertising Advertising 120

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Among the other key findings from the survey were the following: Too many priorities. Organizations value communications more than ever.

Survey 118

Survey Communications Ethics Measurement 118

Communications Conversations

OCTOBER 7, 2014

For those of you born after 1985, Lotus Notes is an operating system that runs all sorts of programs internally for big organizations, including email. That’s left for people MUCH smarter than me. Much of the file-sharing I do with clients these days happens on Google docs. They ran their systems on Lotus Notes.

Employee 157

Employee Corporate Communications System 157

Bianchi Biz Blog

DECEMBER 2, 2021

There is simply too much competition for attention, too much noise and too much confusion in the marketplace. It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. The auto business is essentially a relationship business.

Automotive 68

Automotive Technology Engineering Trade Shows 68

MaccaPR

MAY 23, 2018

Worried about taking up too much time and budget on research? Editors and reporters at the PR Bootcamp said they receive hundreds of emails each day (and that’s a low estimate for the national publications represented at the event, such as Rachael Ray Every Day magazine).

Pitching 82

Pitching Print Journalism Local 82