PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Contently - Strategy

NOVEMBER 19, 2020

” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over Zoom while wearing a nice shirt and gym shorts. “Simulive” presentations—in which people pre-record their talk and then take Q&A live afterwards—have a lot of benefits.

Trends 142

Trends LinkedIn Video B2B 142

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Each year brings new technology and new table stakes skills for communications professionals.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Though the applied technology is still in its early days, its future is huge.

Trends 157

Trends Privacy Data Reputation 157

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

APRIL 28, 2016

Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Flack's Revenge

OCTOBER 25, 2017

My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. Two social “Trenders” presented opposing views and kept the rest of us honest: Rachael Cobb and Sonia Mahnot. Shareably storytelling/sharing. You can see the curated tweets below.

Tools 120

Tools Enterprise Analytics Case Study 120

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Landis PR

DECEMBER 18, 2023

On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.

Conference 59

Conference Consumer Social Media Google 59

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story.

Marketing 52

Marketing Storytelling Technology Community 52

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object.

Strategy 67

Strategy How To B2C Content Marketing 67

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 194

Writing Communications Marketing B2B 194

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Flash to the present day, where the system is being adopted by users, and initial positive feedback. Vice President, Marketing Technology.

Blogging 60

Blogging Enterprise System Media 60

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. On Google, there are 260 million search results for “b2b technology.”

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Shift Communications

OCTOBER 20, 2014

If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Think you can’t apply compelling storytelling to “boring industries”? Vice President, Marketing Technology.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

MAY 26, 2020

>>> Ned and I will be presenting a custom webinar on this survey for the IABC Heritage Region on June 18, 2020, at 12:00 p.m. One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.” PR technology. Top tactics in PR and comms.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ISEBOX

MARCH 14, 2016

So when you initiate media relations’ efforts, it’s critical to have a multimedia content marketing strategy that produces great content and gets in the right hands. Producing great content is always easier said than done. A news story will receive 94% more views when an image is used. Journalists already know this.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Contently - Strategy

OCTOBER 15, 2020

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

B2B 145

B2B Trends Video Course 145

Cision

AUGUST 31, 2015

Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis. Here we take a deeper dive into each of the speaker’s presentations: 1. Surviving a content tsunami. Want your content to stand out? Bring your own unique story.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Cision

APRIL 20, 2015

We then consider how, when and where to publish and promote the content and activities. Owned content. Owned content is created content. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video.

Media 120

Media Content Marketing Infographics Fashion 120

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Basically, artificial intelligence is the umbrella term for the algorithms, technologies and techniques that make machines smarter, and give them superhuman capabilities.

Marketing 53

Marketing Software eBook Technology 53

Stuart Bruce

FEBRUARY 11, 2016

I want to strip away the hype digital gurus and social media evangelists always attach to emerging technology and focus on what it actually means for professional public relations. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. in a Google Cardboard v2.0

Publicity 60

Publicity How To Crisis Communications Crisis 60

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. I believe AI has its place and that it’s important we, as marketers, understand how to use it.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. to rock your social media and content marketing. Social Media Marketing Podcast. Content Inc. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 12, 2017

Eighteen people responded with some solid predictions that I’m very pleased to present. Here we go…20 insightful PR and marketing predictions for 2018 follows below. As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. That’s a lot.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. The list here is presented in alphabetical order by the first name and is not intended to convey any sense of ranking – every entry is important.

Social Media 93

Social Media Marketing Media Creativity 93

Polaris

DECEMBER 4, 2014

Shawn Achor is funny—laugh-out-loud funny—and a great storyteller to boot. In her TED Talk, Cuddy shares a powerful method for boosting your confidence just before an important presentation, job interview or business meeting. Content Marketing' 1: Shawn Achor: The happy secret to better work. Find TED here.

Marketing 220

Marketing Content Marketing Agency Storytelling 220